How to Make Money on Bluesky: The Complete Creator’s Guide

While everyone debates which social media platforms will survive the next algorithm shift, a quiet revolution unfolds on Bluesky Social, the decentralized social network gaining attention across the social internet.

Creators already generate revenue on Bluesky, without fancy monetisation tools or creator funds. They build their revenue streams on a platform prioritising creator independence, freedom, and genuine connection over aggressive advertising.

If you’re considering joining Bluesky or already using it but are unsure about monetisation, this guide provides fundamental strategies, examples, and an actionable roadmap for capitalising on this emerging social media platform.

What Makes Bluesky Different (and Why It Matters for Creators)

Before we get into how to make money on Bluesky, what makes Bluesky apart? That’s the foundation of real success here. First off, Bluesky isn’t trying to be the next Twitter; it’s trying to be better than Twitter ever was.

Because it’s decentralized, your content and audience aren’t controlled by any one company, waking up to find your reach mysteriously tanked because of some algorithm update. The platform runs on the AT Protocol, functioning as a backbone for web-based social media.

This algorithm makes your content, followers, and reputation portable, allowing you to transfer to another platform using the same protocol if Bluesky changes direction, unlike Instagram or TikTok.

Bluesky offers creators custom domains and open-source custom feeds. Users can establish branded handles (@yourname.com instead of @yourname.bsky.social) and create or follow specific topic feeds, giving users control over their online experience.

Bluesky offers a unique kind of freedom that many creators have longed for: no shadow bans, no algorithmic punishments, and no overbearing moderation. Plus, developers are free to build their tools, and creators can even display verified identities. However, the platform doesn’t rely on a traditional blue check system.

Bluesky feeds function as targeted micro-niche channels establishing authority and driving focused engagement. The absence of built-in monetization tools creates opportunity, instead of competing with millions for creator fund scraps, you build sustainable income where each post directly generates value, income, or community growth.

Is It Possible to Make Money on Bluesky?

Short answer: absolutely.

The platform currently lacks built-in monetisation features, such as AdSense or TikTok’s Creator Fund. Bluesky does not pay creators directly through any creator payment programs or revenue-sharing models like YouTube or TikTok.

However, creators are already earning, just in a more traditional way: by building genuine relationships and consistently delivering value. Early adopters build trust and audience equity by becoming go-to resources in their niches, creating value beyond algorithm boosts.

Think about it this way: would you rather be one of ten million lifestyle bloggers on Instagram, or one of a hundred on Bluesky? The math is pretty straightforward, and the advantage of being early is real.

Bluesky, with over 35 million users growing by hundreds of thousands daily, offers early adopters greater chances to generate revenue and build a meaningful presence in decentralized creation. As the platform rapidly fills with users and creators, early establishment prevents becoming indistinguishable and losing visibility.

Prep Work: Set Up Your Bluesky Social for Monetisation

Before you start posting about your products or services, you need to set up your profile like a professional. This isn’t “fake it till you make it” territory; this is about making it easy for people to find you, trust you, and ultimately buy from you.

Your Profile Is Your Storefront

Craft a clear, value-driven bio highlighting your expertise and follower benefits. Be specific rather than generic; for instance, “I help solopreneurs automate email marketing in 30 minutes weekly” outperforms “marketing enthusiast.”

Get a custom domain handle if possible. It’s like having your xyz.com email address versus a Gmail one; both work, but one looks more professional. You can link your existing domain through your DNS settings, and suddenly you’re @yourname.com instead of @yourname.bsky.social.

The Link Game

Avoid cramming everything into your bio. Select one primary link to a landing page containing key content or your main offer, sharing additional links in future posts.

Understanding Content Distribution

Bluesky’s feed system is different from other platforms. Content is distributed through various feeds, including algorithmic, chronological, and community-curated ones. Learning how to post in relevant feeds for your niche is key if you want to make money on Bluesky.

It’s like choosing the right subreddit, but for every post. This system empowers organizations and creators to share ideas freely and in ways that feel authentic and community-led.

Think of your Bluesky monetisation as a funnel:

• Interesting post → draws people in
• Profile Visit → They check you out
• Link Click → They visit your landing page
• Conversion → they buy, subscribe to, or tip

Every post should support your funnel. A casual thought should reinforce your expertise, personality, or brand voice, ideally sparking messages, creativity, and fun along the way.

Bluesky Algorithm Updates (2025)

In 2025, Bluesky introduced updates that refined how content appears in algorithmic feeds. These changes prioritise engagement quality over quantity, favouring posts with authentic replies, reposts, and saves.

Creators should focus on building interactive threads and asking questions that generate discussion. Unlike Instagram or Twitter, Bluesky also allows users to choose their feed algorithms, giving creators more transparency and control.

Tailoring posts for specific feed types (e.g., tech-focused or mental wellness threads) now matters more than ever.

How to Create Effective Bluesky Posts

Posts driving monetization succeed through value and authenticity, not sales tactics. Bluesky users prefer genuine conversation over marketing language.

The 3-2-1 Rule 

For every promotional post, share three value-driven posts and two personal/behind-the-scenes posts. This approach keeps your feed interesting while building the trust necessary for monetization.

Hook Formulas That Work 

Start with attention-grabbing openers:

• “Unpopular opinion about [your niche]…”
• “Just discovered why [common problem] happens…”
• “Three years ago, I made a $[amount] mistake…”
• “Quick question for [your audience]…”

Post Length Sweet Spot 

Bluesky allows longer posts than Twitter, but shorter posts often perform better. Aim for 150-250 characters for maximum engagement. If you need more space, thread your thoughts or direct people to your newsletter for the whole story.

Visual Elements 

While Bluesky isn’t as visual as Instagram, adding relevant images or screenshots can boost engagement by 40-60%. Share workplace photos, tool screenshots, or simple graphics that illustrate your points.

Timing and Frequency 

Post when your audience is most active, typically early morning (7-9 AM) and evening (6-8 PM) in your timezone. Consistency matters more than frequency. Better to post once daily consistently than five times sporadically.

Call-to-Action Integration 

End posts with soft CTAs that feel natural:

• “What’s been your experience with this?”
• “Link in bio if you want the full breakdown.”
• “Anyone else dealing with this challenge?”
• “More details in my newsletter → [link]”

The goal is to create content that people want to engage with, not just scroll past.

10 Real Ways to Make Money on Bluesky Social Right Now

Let’s get into the meat of it. These aren’t theoretical strategies; they’re working for creators right now.

Share Affiliate Links

Affiliate marketing monetises your Bluesky presence by sharing relevant product or service links with your engaged audience. When followers purchase through these links, you earn commissions without creating your products.

Tech or book content creators can join Amazon Associates, ConvertKit, or niche affiliate programs. Recommend tools, courses, or gear through helpful content like product reviews, how-to threads, or personal tips with embedded links.

Because Bluesky doesn’t throttle reach like traditional platforms, your posts stay visible longer, giving affiliate links a longer shelf life. Just be upfront: a quick ‘affiliate link’ tag builds trust with your audience. When done right, affiliate sharing feels like a recommendation from a friend and earns like a pro.

Accept Tips & Donations

Educational, entertaining, or inspiring content generates a steady income through tips and donations on Bluesky. Creators earn by offering followers the option to express gratitude financially.

This direct approach works best with consistent posting and audience connection. Set up accounts with platforms like Buy Me a Coffee, Ko-fi, or Patreon, then add your link to your Bluesky bio and posts.

Let your followers know how their support helps, whether it funds your time, tools, or future content. The key is to build trust first. When people feel you’re adding value, many are happy to tip without needing extra perks.

If you want to boost your income, consider offering small bonuses, like trending charity-related posts, starter packs with exclusive tips, or early access to new content. On Bluesky, where creators have more control, even small donations can grow into meaningful earnings over time.

Sell Digital Products

Digital products generate substantial Bluesky revenue through one-time creation and perpetual sales. Ebooks, templates, presets, guides, and courses eliminate shipping and inventory while providing complete pricing and delivery control.

Start by identifying what your audience needs. Are they looking to grow their brand, learn a new skill, or save time? Build a product that solves that problem. Then, promote it through valuable posts, helpful threads, or community discussions that naturally lead to your offer.

Use platforms like Gumroad, Payhip, or Podia to host your products and share direct purchase links in your Bluesky posts or bio. Since Bluesky doesn’t limit visibility the way some other platforms do, your content and your product stay discoverable longer.

Over time, one well-crafted product can turn into a reliable source of passive income. The Bluesky COO recently hinted that verification and identity tools are also coming soon, which could add trust to creators selling products.

Brand Collaborations & Sponsored Posts

Brands seek fresh Bluesky voices for collaborations. Content that consistently attracts attention, engagement, or serves niche interests qualifies for partnerships.

Early adopters benefit from minimal competition and greater visibility in sponsored content. Start by keeping your profile clean and niche-specific. Post consistently on your chosen topic and engage with your followers.

Once your engagement builds, reach out to brands that align with your content. Pitch what value you bring, your audience type, average reach, and how your tone matches the brand. Sponsored posts can be authentic shoutouts, tutorials, or unboxing of the product.

Bluesky’s transparency-focused culture makes influencer partnerships feel more genuine. Always disclose sponsored content and track your performance. Once you land a few deals, you’ll become a go-to creator for brands looking to stand out.

Bluesky’s design also makes it less likely for creators to be blocked or buried by feed restrictions, giving collaborations a real chance to thrive.

Community Building for Long-Term Growth

Loyal communities form Bluesky’s strongest monetization asset. Dedicated followers become long-term supporters, customers, and content sharers, creating sustainable income beyond viral attention spikes.

Build your community by choosing a niche and posting helpful, relatable content around it. Ask thoughtful questions, join relevant threads, repost valuable content, and reply with genuine intent.

As trust grows, so does your influence. Your audience becomes more than followers; they become a network that supports your launches, subscribes to your updates, and shares your work with others.

Once you have an active base, you can monetise through tips, exclusive content, paid groups, or product promotions. Bluesky’s openness favours community-driven growth, so the more you invest in people, the more they’ll invest in you.

The platform’s security standards and focus on protecting user data also help maintain a safe, trust-filled space for community interaction.

Subscriptions

Bluesky subscriptions launch in 2025, enabling predictable recurring revenue. Subscribers pay monthly fees for exclusive value like behind-the-scenes content, private updates, or early product access, creating personal, sustainable income.

To start, choose a platform like Patreon or Buy Me a Coffee. Clearly define your tiers, and ensure each one delivers meaningful value to your audience. Promote your subscription offer gently but regularly, mention it in relevant posts, pin it to your profile, and show sneak peeks of what subscribers get.

Even a small base can create a significant impact. If just 100 fans pay $5 a month, that’s $500 in consistent, recurring income. Subscriptions build financial stability while rewarding your most loyal supporters and keeping you motivated to keep showing up.

If you’re worried about exposure, explore niche feeds where your most dedicated audience already hangs out.

Custom Domains

Custom domain handles on Bluesky add professionalism while providing control over traffic, audience, and income. A custom domain transforms your presence from a platform user to a business with a distinct identity.

Platforms like Carrd, Notion, and Linktree let you build a one-page site in minutes. Link your domain to that page and use it to sell digital products, promote services, gather emails, or run affiliate offers.

Custom domain turns every profile visit into a potential customer touchpoint. When someone clicks your Bluesky handle and lands on your ecosystem, you’re no longer just visible; you’re monetizable.

Custom domains set you apart and position you for long-term success beyond any one platform. It’s a strategy that any ambitious CEO or solo creator can use to future-proof their online presence.

Influencer Partnerships

The emerging state of Bluesky influencer partnerships creates ideal timing for establishment. Brands value tight niches and genuine engagement over follower counts.

Reach out to brands, tools, or creators who align with your topic. Co-create threads, share product reviews, or run mini-events like giveaways. You can even collaborate with newsletter writers or other content creators to cross-promote.

Keep your pitches short and stats ready; your follower count, reach, and engagement rate all count. Once you start landing partnerships, they snowball. You become known as a trusted voice in your space.

Brands pay not for reach alone, but for the ability to connect with an audience that listens. That’s where your true earning power lies, and where long-term hope for creator independence becomes real.

Promote Services

If you’re a freelancer, coach, designer, or consultant, Bluesky is a high-potential platform to promote your services organically. Algorithm limits mean more reach and more chances to land clients.

Use your posts to show what you do. Share tips, mini-case studies, before-and-after results, or quick advice related to your services. Add a clear link in your bio, whether it’s a booking calendar, portfolio, or contact form. Avoid hard sales and instead start honest conversations around the problems you solve.

Over time, you’ll attract people who need exactly what you offer. Your feed becomes proof of your skill. And when trust meets visibility, bookings follow, without ever needing to pay for ads.

Focus on a Niche

On Bluesky, being known for one thing pays off faster than trying to do everything. A niche helps you stand out, grow a loyal following, and attract targeted opportunities, from subscribers to sponsors.

Choose a focus that aligns with your strengths and passions, something you can post about consistently. Whether it’s parenting tips, digital art, tech reviews, or mental health, stay in your lane.

Share insights, ask thoughtful questions, tell stories, and engage actively with others in your niche. The more specific your niche, the easier it becomes to monetise.

You’ll attract a highly relevant audience, sell products that truly resonate, and appeal to sponsors who want to reach your exact crowd. On Bluesky, depth consistently beats broad reach.

Toolbox: Best Monetization Tools That Work with Bluesky Social Internet

Having the right tools makes monetization so much easier. Here’s what’s working best for creators right now.

For Tips and Memberships:

• Ko-fi: Free to set up, easy to integrate, handles one-time and recurring payments
• Buy Me a Coffee: Similar features to Ko-fi, slightly better customisation options
• Liberapay: Open-source, very creator-friendly, suitable for recurring donations

For Paid Content:

• Substack: Built-in audience, easy newsletter monetisation, handles payments
• Beehiiv: Better analytics than Substack, more customisation options
• Ghost: More control over your content, better for established creators

For Landing Pages:

• Carrd: Super simple, mobile-optimised, perfect for link-in-bio pages
• Notion: Free, highly customizable, great for portfolios and resource pages
• Linktree: Classic choice, lots of integrations, free tier available

For Analytics:

• Skygaze: Bluesky-specific analytics, tracks engagement and growth
• Recurpost: Social media management, works with Bluesky
• Google Analytics: For tracking website traffic from Bluesky

Essential Metrics to Watch:

• Engagement per feed (to spot high-performing communities)
• Follower source (did they come from a thread, a repost, or a bio click?)
• Link CTR from posts vs. bio
• Time-on-thread estimates (for long-form content)

Tool Comparison: Free vs Paid

10 High-Converting Custom Feed Templates for Monetisation

Download and start creating

Want to accelerate your monetisation timeline? Here are the strategies that separate successful creators from everyone else.

• Don’t Just Post to Your Followers

Your audience is already hanging out in niche feeds. Find feeds related to your topic, like books, design, or fitness, and join the conversation. Share helpful posts and reply to others. Showing up regularly in these places helps new people discover your work.

• Talk to People Who Post Often

Find the prominent voices in your niche and helpfully reply to their posts. Ask questions, add your thoughts, or share a tip. This builds trust and brings attention to your profile without looking pushy.

• Be Consistent With Your Style

Maintain a consistent tone, link placement, and call to action (CTA) across all instances. When your posts have a “signature feel,” people remember you. Also, test when to post your links; your audience might click more in the morning than at night.

• Lead With Value, Not a Pitch

Before asking people to click or buy, give them something helpful. For example:

“Here’s a tip that saved me hours today…”

Then say:

“If you want 10 more tips like this, check out my newsletter.”

This approach feels friendly, not salesy, and works better.

Essential Things To Know About Bluesky

• Bluesky was developed as a reference implementation of the AT Protocol, an open communication protocol for distributed social networks.
• Bluesky operates on an open-source framework known as the AT Protocol, allowing transparency into how it is built and developed.
• Bluesky’s AT Protocol offers a domain-name–based handle system allowing users to self-verify an account’s legitimacy.

User Experience And Features Of Bluesky

To successfully monetise on Bluesky, it’s essential to understand the platform’s core features and how they enhance the experience online for creators and users alike. Bluesky isn’t just another social app; it’s a decentralized social media network that’s reshaping how people connect and share content.

A Decentralized Future

Bluesky is built on the AT Protocol, a decentralized framework that gives users and developers more freedom than traditional social media platforms. This setup allows external developers to create entirely new networks using the same underlying protocol.

For creators, this means more flexibility, portability of content, and the chance to grow without being restricted by centralized algorithms. Bluesky was initially founded as a research initiative within Twitter in 2019 and became an independent organization in 2021.

It officially launched as an invite-only app in February 2023 and opened to the public in February 2024. Since then, Bluesky has seen explosive growth, with usage surging by an estimated 500% in the U.S. alone, with the platform surpassing 20 million users.

Creator-Friendly Features

Bluesky offers several standout features designed to empower creators:

• Custom algorithmic feeds: Users can build and follow their curated feeds tailored to specific interests, helping creators target niche audiences more precisely.
• Starter Packs: These are curated bundles of recommended accounts and topics, ideal for new users looking to find their tribe quickly.
• Powerful moderation tools: Bluesky provides advanced filtering and moderation settings, giving creators more control over what appears in their feeds.
• Public conversations: The platform encourages open discussion while allowing users to engage meaningfully and manage their interactions.
• Content verification and security: With a focus on identity protection and security, Bluesky helps ensure that creators and users alike enjoy a trustworthy environment.

Bluesky is owned by Bluesky Social PBC, a public benefit company focused on building an open and safe internet. Its rapid growth, combined with a focus on decentralized tech and a commitment to user-first features, makes it a promising space for creators to thrive.

Whether you’re here for monetisation options or simply finding your voice in a growing digital ecosystem, Bluesky provides the tools, freedom, and reach needed to turn attention into income.

Final Thoughts: Should You Start Monetizing Bluesky Now?

Here’s my honest take: if you’re consistent and community-focused, absolutely yes.

Bluesky is in that sweet spot where it’s growing rapidly but isn’t oversaturated with creators trying to monetise. You can still build meaningful relationships with your audience and establish yourself as a go-to voice in your niche.

The platform might not have built-in creator funds or ad revenue yet. Still, the monetisation tools that work with it are already robust. Ko-fi, Substack, and Gumroad have been helping creators earn money for years.

Bluesky gives you another place to connect with your audience. The key is starting now, while the opportunity is still wide open. In two years, when Bluesky has 50 million users and built-in monetisation tools, the competition will be fierce.

Right now, you can build your audience and test your monetisation strategies without fighting for attention. Use the creator toolbox we’ve covered, implement the strategies that fit your style, and stay consistent. The creators who start monetising Bluesky today will be the ones who dominate the platform tomorrow.

Want to turn your content into income across all platforms?

Explore our Go-To Guides for Every Social Media Platform, because every platform needs a unique strategy.

Different platforms, different playbooks. Start learning now!

FAQs: Making Money On Bluesky

Fenil Patel

Fenil Patel is a content writer specializing in social media marketing. He creates engaging, results-driven content that helps brands grow online, connect with audiences, and boost digital visibility. With a sharp eye for trends and strategy, he turns ideas into content that performs. Fenil is passionate about helping businesses stand out in the fast-paced world of digital marketing.