“It’s not the best content that wins. It’s the best promoted content that wins.”
Content marketing feels tricky because many marketers start without the right tools. A strong plan matters, but content marketing tools make execution possible.
Research shows that top marketers use about five content marketing tools to manage their social media posts and campaigns. These tools help a content marketer create, publish, and track visual content that attracts the right audience.
But here’s the question: which are the best content marketing tools? Should you choose a free tool or a premium content marketing software? And which ones also work as a social media management platform?
Plenty of content marketing tools promise results. Yet only a few content marketing tools bring measurable business growth. We’ve compiled a list of the most practical tools that support content creation, content strategy, and campaigns across different channels. These content marketing tools are built to keep your marketing teams aligned and your audience engaged.
Tools to Search for Trending Content Marketing Topics
Trending topics help a content marketer create engaging content that feels timely and relevant. Several content marketing tools, such as Google Trends, BuzzSumo, and Keyword Planner, assist in keyword research by uncovering popular themes, search terms, and audience interests.
1. Google Keyword Planner
Google Keyword Planner is a free tool that helps marketers prepare content marketing campaigns by generating keyword ideas and bid estimates. It also reveals customer questions, making it easier to create a blog post or article that speaks directly to audience pain points.
2. Google Trends
Google Trends is a content marketing tool that measures how frequently search terms appear in Google searches over time, helping marketers track trends and audience interests. This tool shows keyword patterns by region and helps track search growth, giving content marketing tools an edge in spotting trends before competitors.
3. Soovle
Soovle gathers search terms from multiple platforms like Google, YouTube, Bing, Amazon, and Wikipedia. By comparing these results, marketers can decide which social media platforms or channels show the most demand for a subject, product, or service.
4. BuzzSumo
BuzzSumo is among the best content marketing tools for spotting trending content. It tracks likes, shares, and comments, while also helping with competitor analysis and brand monitoring. It’s also handy for identifying the right influencers who can boost your content reach.
Tools to Generate Headlines/Titles for Content Marketing
Great headlines pull in readers and boost content quality. Headline generators save time by giving content marketers SEO-friendly ideas that connect with their target audience.
5. Portent’s Content Idea Generator
Portent’s content marketing tool generates clever headlines for blogs, videos, and podcasts. Enter a topic, and it provides catchy title suggestions. It also saves ideas for later use, making it a handy content marketing tool for generating headlines, though some editing may be needed for clarity.
6. Content Row Headline Generator
This generator creates fresh blog post titles by dividing them into categories like evergreen, topical, trending, and new. While clickbait headlines appear too, they should be used carefully to avoid disappointing readers, and this content marketing tool helps maintain content quality by offering balanced title options.
Content Marketing Tools to Find and Save Trending News
Discovering and saving trending news maintains relevance in content marketing. Content promotion tools identify viral topics, monitor industry trends, and curate engaging content. These tools streamline research, enhance strategy, and enable timely content creation that captivates audiences.
7. Inoreader
Inoreader is a content marketing tool that helps you find and save trending news from across the web. It allows you to organize feeds, filter content, and monitor industry updates in one place. Marketers can curate articles, track competitors, and stay updated on emerging trends to create timely and relevant content.
8. Reddit
Reddit, often called “the front page of the internet,” is also a content marketing tool that gathers people with shared interests into communities known as subreddits. Marketers use it to spot trending conversations, gather content research, and discover new social media topics that spark audience engagement.
9. Smart news
SmartNews is a content marketing tool in the form of a mobile news app that curates trending stories from outlets like Reuters, TIME, and USA Today.. It helps marketers track popular topics in real time and publish relevant content that attracts new customers. With this tool, you can monitor trending topics and shape content that boosts audience engagement.
10. Quora
Quora is a Q&A platform where experts share answers to audience questions. For marketers, these questions reveal pain points and content gaps. Using Quora, you can create blog posts, videos, or social media posts that answer user queries, keeping your target audience engaged while driving traffic back to your site.
Content Marketing Tools for Writing and Editing
Strong writing is the backbone of content marketing campaigns. The right content marketing tools help content marketers create, refine, and edit text that keeps an audience engaged. From grammar checks to plagiarism scanning and real-time collaboration, these tools support valuable content creation across teams.
11. Google Docs
Google Docs is a powerful tool for writing and editing in real time. Teams can draft and edit blog posts together, leave comments, and track changes instantly. Beyond text, it supports diagrams, presentations, and spreadsheets, making it a content marketing tool for collaboration.
12. Hemingway
The Hemingway app strengthens content quality by pointing out long sentences, weak adverbs, and excessive passive voice. Writers can use its free plan or upgrade to paid plans for more features, all designed to simplify editing.
13. Grammarly
Grammarly checks grammar, spelling, and tone while also detecting plagiarism. It boosts the readability score and provides suggestions to keep writing clear and engaging. It’s among the best content marketing tools for teams that need fast editing support.
14. PrepostSEO
PrepostSEO includes a paraphrasing tool, grammar checker, and plagiarism detector. For content marketers, it ensures content quality while making writing stand out. It’s also useful for content creation on platforms like Pinterest.
15. Cliché Finder
Cliché Finder helps writers avoid stale phrases that weaken engaging content. It scans text for overused expressions, jargon, and filler words that reduce content quality. This content marketing tool is valuable for any content marketer who wants to keep writing sharp, original, and suitable for social media marketing campaigns. By removing clichés, it not only produces valuable content but also improves communication habits, making writers more aware of the phrases they use in blog posts, articles, and everyday writing.
16. Evernote
Evernote organizes notes, articles, and project files across devices. It’s built for marketing teams managing research, content ideas, and collaboration. With its intuitive interface, Evernote helps writers save and organize material for future blog posts and campaigns.
17. Google Keep
Google Keep syncs notes across devices and allows teams to share ideas instantly. Marketers can capture thoughts with text, voice notes, or photos. It’s a lightweight content marketing tool for planning, sharing, and organizing content tasks.
Tools for Creating Graphics for Content Marketing
Great design supports content marketing campaigns by turning ideas into visual content that connects with readers. The right content marketing tools help teams design images for social media posts, blogs, and marketing campaigns without needing a professional graphic designer. With customizable templates, editing options, and brand-ready layouts, these tools simplify content creation while keeping visuals consistent.
18. Pexels
Every blog post needs strong visuals. Pexels provides free, high-resolution stock photos that marketers can use when in-house photography isn’t possible. Its library includes millions of images and videos, making it a free tool for creating engaging content across multiple channels.
19. Canva
Canva is one of the best content marketing tools for design. It helps marketers create Instagram stories, Facebook covers, presentations, brochures, and even infographics. Canva’s customizable templates and intuitive interface make it easy for marketing teams to produce valuable content without advanced design skills. Whether you’re building visuals, video content, or GIFs, Canva speeds up the process.
Learn how to transform your videos into engaging GIFs for content marketing with our guide on How to Make a GIF.
Content Marketing Tools for Social Media
Running social media marketing campaigns requires planning, scheduling, and analysis across platforms. The right content marketing tools simplify workflows, boost audience engagement, and give marketing teams a single dashboard to manage social media posts. These tools save time while helping you track traffic sources and refine your content strategy.
20. RecurPost
RecurPost is a content marketing tool designed for social media management. Managing multiple social media platforms can be time-consuming, but RecurPost simplifies the process by scheduling social media posts across multiple channels from a single dashboard.
The tool supports teams by offering shared calendars, task assignments, and the ability to recycle evergreen content. This makes it easier for marketing teams to stay consistent with publishing while tracking engagement metrics in one place.
RecurPost also includes a free plan for beginners and paid plans with additional features like video scheduling and advanced analytics tools. Its intuitive interface makes it accessible for small businesses, while still robust enough for brands running larger marketing campaigns.
RecurPost has won many accolades, and it enjoys its place among the best digital marketing tools out there.
21. Followerwonk
Followerwonk is a Twitter analytics tool that enables users to collect and interpret data on this social network. It identifies follower patterns, compares accounts, and helps marketers extend their reach by growing the right audience.
This framework allows businesses to discover current and potential followers, classify them by category such as location or interests, and analyze competitor accounts for better content research and targeting.
Tools for Content Tracking
Content marketing tools for tracking help marketers measure performance and gain valuable insights. They monitor metrics like engagement, reach, and conversions, showing which campaigns drive traffic and keep an audience engaged.
22. Google Alerts
Google Alerts is a free monitoring tool that sends notifications when your brand, business, or target keywords appear online. It’s quick to set up and keeps you updated on mentions across the web.
23. Feedly
Feedly is an aggregator that collects blogs, news sites, YouTube channels, and digital magazines in one place. This tool simplifies content research by organizing favorite sources and delivering them in a single, easy-to-read feed.
Tools for Content Marketing through Emails
Email marketing tools help design campaigns, automate delivery, and track results. They support marketing teams by improving reach and strengthening customer engagement.
24. MailChimp
Mailchimp is one of the most popular email marketing tools. It supports email campaigns, subscriber management, and click-through rate tracking. Users can design custom templates, send targeted campaigns, and build detailed performance reports.
25. WP Forms
WPForms is a WordPress plugin for building forms without coding. Marketers can quickly create contact, subscription, feedback, and payment forms that capture leads directly. These signups connect with email marketing tools, making it easier to grow subscribers, send newsletters, and run targeted email campaigns that boost audience engagement.
26. Brevo
Brevo combines email marketing tools with SMS, CRM, and chat. It integrates with Google Analytics to track traffic sources, manage campaigns, and strengthen customer engagement.
Tools for Content Promotion
Content marketing tools for promotion expand reach and increase visibility. They support social shares, email campaigns, and paid ads, helping marketers attract new customers.
27. Google Ads
Google Ads helps brands reach the right target audience at the right time. Campaigns can be filtered by keywords, demographics, devices, and location, making it a powerful tool for driving conversions.
28. MozBar
MozBaris a browser extension that displays domain authority, backlinks, and page metrics for every site you visit. It supports competitive analysis and includes SERP evaluation for stronger content research.
Content Marketing Tools for SEO
SEO content marketing tools support businesses in creating quality content that performs well in search engines. These platforms combine keyword research, competitor analysis, and content gap detection with tracking features that reveal traffic sources and audience behavior. They help marketers refine campaigns, attract organic traffic, and maintain stronger search rankings.
29. SEMrush
SEMrush is among the most widely used content marketing tools for SEO professionals. It includes keyword research, backlink analysis, advertising reports, traffic monitoring, and a market explorer. Its SEO Writing Assistant compares your content quality against top-ranking rivals, while its analytics also cover social media performance.
30. Uber Suggest
Ubersuggest is a free tool for discovering keyword ideas, tracking rival domains, and analyzing traffic sources. It shows search volume, difficulty, and CPC for terms you want to target. This makes it useful for spotting content gaps, checking competitors’ websites, and shaping blog posts that match what people search for.
31. Ahrefs
Ahrefs is a SaaS-based content marketing tool widely used for SEO and competitor analysis. It lets marketers track domain rankings, analyze backlinks, and run detailed site audits. Core features include keyword research, a keyword gap tool, a backlink profiler, an internal link checker, and the Content Explorer. These tools provide valuable insights into competitors’ websites, helping marketers find traffic sources and spot content gaps that can shape blog posts and campaigns.
Ahrefs also has a strong presence in lists of marketing agency tools because it works equally well for agencies and businesses. While some small bloggers view its premium prices as a challenge, medium and large companies consider it a powerful tool for marketing teams. It supports campaigns across multiple channels, making it a reliable choice for long-term SEO and content marketing success.
Content Marketing Software Solutions
All-in-one content marketing software platforms combine multiple features into a single system. These content marketing tools help with planning, content creation, distribution, and analysis, making it easier for marketing teams to stay consistent. HubSpot and CoSchedule are two content marketing platforms that demonstrate how integrated software improves workflows while maintaining content quality across multiple channels.
32. HubSpot
HubSpot is a full content marketing software suite that brings together blogging, SEO, social media posts, email campaigns, and analytics tools. It allows marketers to manage calendars, track performance, and handle lead generation in one place. HubSpot’s content management system also supports project management, giving teams the ability to collaborate while keeping brand messaging consistent.
33. CoSchedule
CoSchedule is a content marketing platform that centralizes planning and promotion. Its tools include a marketing calendar, content organizer, and workflow manager that simplify coordination for marketing teams. With CoSchedule, businesses can map out their content strategy, schedule social media posts, and track campaign progress from idea to publication. It’s a powerful tool for maintaining audience engagement while keeping campaigns organized.
Conclusion
The right set of content marketing tools gives businesses the ability to plan, publish, and track valuable content across multiple channels. From content creation to distribution and performance tracking, these platforms help maintain brand consistency and deliver material that resonates with a target audience.
When integrated into a clear content strategy, content marketing tools support stronger audience engagement, steady traffic growth, and lasting impact for businesses aiming to build trust and visibility online.
Frequently Asked Questions
1. What is content creation
Content creation includes everything we consume in print, digital, or media form. YouTube videos, Instagram social media posts, newspaper articles, radio, and TV ads are all examples. With the right content marketing tools, anyone can start crafting valuable content that connects with a target audience. Here’s how you can learn content creation and start crafting your own.
2. What is content marketing?
Content marketing is the practice of creating and sharing relevant content to attract audiences and build trust. Instead of directly promoting products, it uses blogs, video content, and other formats to support long-term audience engagement.
3. What content is most engaging on social media?
Video content, especially short-form clips like Instagram Reels and TikToks, performs best. Other types of engaging content include user-generated material, memes, polls, and behind-the-scenes posts that give a more personal connection.
Dr. Dinesh Agarwal, founder of RecurPost, holds a PhD in Cloud Computing and transitioned from academia to social media innovation in 2013. He built RecurPost into an enterprise-grade automation platform now used by over 100,000 businesses worldwide. Beyond leading RecurPost, Dr. Agarwal shares insights on social media marketing through talks, podcasts, and articles, with a focus on content optimization and algorithm-driven distribution.
