“It’s not the best content that wins. It’s the best promoted content that wins.”
Content marketing can indeed be tricky. One of the reasons it’s hard for so many marketers is the fact that they lack a proper start. In order to be successful with your content marketing efforts, you need a well-crafted plan and a set of the right tools to do the job.
According to research, on average, the most popular marketers use five content marketing tools to produce awesome results.
BUT, which are the right content marketing tools that works great as social media scheduler? Where will you find them? Are they free content marketing tools or paid content marketing tools?
There are a plethora of content marketing planning tools to choose from, and the ones that really work to deliver you outstanding business results can be hard to find out. And, that’s exactly where we come in. We searched the web to gather the most beneficial tools for content marketing that will help you rock your visual content marketing strategy tool to cover the following.
Tools to Search for Trending Content Marketing Topics
Discovering trending topics is essential for creating engaging and relevant content. Content marketing tracking tools like Google Trends, BuzzSumo, and Keyword Planner help identify popular themes, keywords, and audience interests.
1. Google keyword Planner
The Google Ads keyword planner tool is a helpful tool to create strong listings of keywords and help launch your PPC campaign. The free-to-use tools in Google Ads will help you prepare your content marketing campaign by generating keyword ideas and bid estimates. By using it strategically, you can find the questions that your customers have and create content to answer them.
2. Google Trends
Google Trends is a search trend functionality that indicates how often a search word is searched in Google’s search engine compared to the overall search volume of the site for a specified period of time. It offers keyword-related data, comprising search volume index and geographic data about users of search engines.
3. Soovle
Soovle is basically a search engine for search engines! It takes out information from Google, YouTube, Bing, Amazon, Wikipedia, Yahoo, and Answers.com. This keyword information is useful, as they show you every platform’s interest and demand. With Soovle you can calculate demand on specific platforms for specific subjects, goods, and services.
4. BuzzSumo
Buzzsumo is a tool for finding unique and interactive content and exploring new marketing opportunities for outreach. Using this tool, you can search for content that has received the maximum likes, shares, and comments. It also helps you to identify key influencers in a certain region, track brand mentions, check backlinks, and more.
Tools to Generate Headlines/Titles for Content Marketing
Headline generation tools are essential for creating captivating titles that grab attention and drive engagement. These tools for content marketers streamline the brainstorming process, offering creative and SEO-friendly suggestions tailored to your audience.
5. Portent’s Content Idea Generator
Portent’s Content Idea Generator a free podcast content marketing tool helps you to create captive headlines for your next blog, video, podcast, etc. Just type in your topic and the Idea Generator tool will give you a clever title and suggestions to take it the title to the next level. It also lets you save ideas to refer to in the future. You might have to do some adjustments on the grammar part though.
6. Content Row Headline Generator
This headline generator will provide you with a lot of interesting blog topic ideas on the basis of the keyword entered. It divides the tile ideas into 6 categories – clickbait, evergreen, seasonal, topical, trending, and new. However, use the clickbait ones carefully, as they can create controversy among readers, and if your content delivers to fail, the entire purpose will be ruined.
Content Marketing Tools to Find and Save Trending News
Discovering and saving trending news is essential for staying relevant in content marketing. The best content promotion tools and tools for content marketers help identify viral topics, monitor industry trends, and curate engaging content. These tools streamline research, enhance strategy, and ensure timely content creation to captivate your audience effectively.
7. Pocket
Pocket is a perfect way to save all the cool stuff you’ve found online. It literally serves as a customized pocket of interesting information from around the web. Pocket is designed to allow you to save posts, videos, and websites with a click of a button. It just saves text, videos, or pictures for a list of fantastic things you want to see without distraction later on.
8. Reddit
The best website content planning tools Reddit goes by the slogan, “The front page to the Internet.” It has gained this name by providing a forum to discuss the best web content for users with similar interests.
It is a social news site for users to have conversation and vote on content uploaded by other users. One amazing feature of Reddit is certainly the smaller communities that put people and their interests together, called sub-Reddits.
9. Smart news
It is a mobile news aggregator which curates trends, breaking news, and popular media articles automatically. You can also build channels that are based on your preferences and follow articles or stories that appeal to you as they occur. This can help you with viral marketing techniques by creating content on trending topics.
SmartNews delivers high-quality news stories and news updates from leading news media companies: NBC News, MSNBC, USA Today, TIME, The Huffington Post, Bleacher Report, Quartz, The Verge, VICE, VOX, AP, Reuters, Buzzfeed, Fast Company, and more.
10. Quora
It is a renowned question-and-answer platform where professional and expert users give comprehensive answers and advice on a broad range of topics. The questions offer a significant amount of value when it comes to finding problems on which people are seeking solutions. The ‘related questions’ section of Quora can be very detailed, precisely what content creators need to produce a lot of beautiful, detailed content.
Content Marketing Tools for Writing and Editing
Content marketing tools streamline the process of creating, refining, and optimizing content to engage your audience effectively. These tools for content marketers include grammar checkers, plagiarism detectors, SEO optimization platforms, and collaborative editing software.
11. Google Docs
You probably might be already aware of Google docs, but it’s worth mentioning when talking about content marketing tools. Google Docs is a versatile platform for document creation and real-time collaboration.
Multiple users can make changes to a document simultaneously while viewing the changes of each other instantly. Users may create text docs, diagrams, presentations, spreadsheets, drawings and surveys, etc.
12. Hemingway
Hemingway is a distraction-free writing and editing application intended to help enhance your writing. It aims at recognizing common errors that reduce the quality of your writing: confusing sentence construction, overuse of weak adverbs, excessive passive voice, and the like. It offers a free plan, but if wish to use more robust features, you can get a paid plan too.
13. Grammarly
Grammarly’s writing app ensures that anything you type is not only right but also simple and easy to read. Grammarly’s algorithms flag possible problems in the text and make context-specific recommendations to assist with grammar, spellings, vocabulary, style, sentence structure, punctuation, and even plagiarism. You will also get tips to enhance your style of writing and feedback/context for your errors.
14. PrepostSEO
PrepostSEO let you helps in the curate your content by paraphrasing it. This helps you make your content unique and also, its grammar checker will make your text smooth. Then its other tools will make your text shine among the others making it a prominent. So this is a go-to tool for your Pinterest content curation.
15. Cliche Finder
In order to produce a well-written piece of content, it’s important that you avoid overused terms, phrases, and expressions. Unfortunately, it’s really hard to do it on your own, which is where the cliché finder comes into place. This sort of tool will remove clichés effectively and enhance writing.
Not just this, but it can also boost communication skills to a large degree, as you will be conscious of the eliminations, you automatically exclude over-used text from regular conversations and writings.
16. Evernote
Evernote is a feature-rich collaboration and document organization tool, that excels at organizing a large number of notes, articles, and files, allowing you to access them from multiple devices and share with team members.
Far beyond than notes, Evernote is a tool where you can store anything from personal docs to business projects, and know they’re always secure, protected, and available whenever you need them.
17. Google Keep
You can make, share, and interact with people on notes and lists using Google Keep. It’s synchronized through all of your devices, so your notes and documents go with you everywhere you are. With Google keep, you can capture ideas in your voice, add photos to notes, cross things off your to-do list, and more.
Tools for Creating Graphics for Content Marketing
Graphic design tools are essential for creating visually appealing content that captures attention and drives engagement. These tools for content marketers streamline the process of designing professional-quality visuals for social media, blogs, and campaigns. With features like templates, editing options, and customizations, these tools make it easy to create impactful graphics that enhance your content marketing strategy.
18. Pexels
What’s a blog without images? In order to complete your blog or article, you need some high-quality images to complement the text that you’ve written. However, it’s not always easy to shoot or design images manually. And this can be easily taken care of by using a website that offers stock images. Pexels does just about that – it offers you high definition pictures, absolutely free!
19. Canva
When it comes to producing entertaining and original social media content, it can often feel like a beast that needs to be fed on a regular basis. Canva makes this process easier by allowing you to design anything and everything that you want. You can design Facebook cover pages, Instagram posts, stories, brochures, logos, presentations, quotes, Creating Invoices – just about anything!
Visuals play a crucial role in content marketing, and having the right tools can make your content stand out. Whether you’re designing infographics, creating images, or developing social media posts, there are numerous tools available. But what about GIFs? They’re perfect for adding a dynamic touch to your content. Learn how to transform your videos into engaging GIFs with our guide on How to Create a GIF From a Video.
Content Marketing Tools for Social Media
These content marketing management tools help optimize workflows, track performance, and maximize audience engagement, making it easier to execute an effective social media strategy.
20. RecurPost
Content marketing is definitely not complete without proper social media marketing. Your content needs to be constantly promoted on social media channels. However, juggling between a large number of social sites and managing them all together is a task that consumes a lot of time and effort.
Using a social media scheduling tool can help you ease the process by enabling you to manage multiple social platforms/accounts from a single dashboard.
You can manage your content marketing strategy effectively by investing in an excellent social media tool like RecurPost. It enables you to plan for a scheduled posting on major platforms in a few easy steps.
RecurPost has won many accolades and it enjoys its place in the best digital marketing tools out there in the market.
21. Followerwonk
Followerwonk is a Twitter analytics tool that enables users to collect and interpret data on Twitter users, identify patterns in the mentioned social networking tool, and extend their scope to broaden their audiences, raise their follower base, and pursue their business objectives.
This analytical framework helps businesses discover current and future followers, classify them by category (location, opinions, who they follow, etc.), compare Twitter accounts, and more.
Tools for Content Tracking
Content marketing tracking tools are essential for monitoring the performance of your content strategies. These tools provide insights into metrics like engagement, reach, and conversions, helping you optimize campaigns for better results.
22. Google Alerts
Google Alerts is a very powerful web monitoring tool, but very few companies use it to the fullest extent possible. Do you wish to receive notifications every time your name, your business, or your most relevant keywords are discussed anywhere on the web? Google Alerts is one of Google’s best applications for you to do precisely this, and to start using this free service, you’ll need just a couple of minutes.
23. Feedly
Feedly is a smart reader framework and aggregation service that enables users of all types to collect, sort, organize, and consume web content in a coherent way. Feedly’s smart reader interface automatically puts together the reader’s favorite content sources, websites, news sources, blogs, digital magazines, and even YouTube channels in one place.
Tools for Content Marketing through Emails
Email marketing tools are essential for executing an effective content marketing strategy. They help design personalized campaigns, automate delivery, and track performance to engage audiences and boost conversions.
24. MailChimp
MailChimp is a marketing automation tool that allows users to create, deliver, and analyze email and advertisement campaigns. Users get full campaign accountability, email monitoring, view performance, and click-through rates, produce custom reports, manage subscribers, and unsubscribers. It lets you build customized templates and also select from pre-made templates and campaigns.
25. WP Forms
WPForms is a well-known WordPress contact form plugin. It lets you easily construct a wonderful form without writing any code in just a few minutes, or choose from the built-in templates. Moreover, it is compatible with all kinds of devices including mobiles, laptops, and tablets. Using this tool, you can create beautiful contact forms, feedback form, subscription forms, payment forms, and other types of forms for your site in mere minutes.
26. Brevo
Brevo is also an option for crafting out emails with ease. It empowers companies to create and build partnerships through email campaigns, transaction-oriented emails, SMS messages, marketing automation, Facebook Advertising, chat, CRM, and retargeting ads. Moreover, you can also integrate Brevo with Google Analytics to track the traffic sources to your site.
Tools for Content Promotion
Content promotion tools are essential for maximizing reach, boosting engagement, and driving traffic to your content. The best content promotion tools streamline social sharing, email campaigns, and paid ads, helping you target the right audience effectively.
27. Google ads
Google Ads enables you to take advantage of the strengths of online advertising: display your ads to the right audience, at the right place, and at the right time. In other words, it lets you target your ads precisely on the basis of keywords, ad location, age, location, and language of your audience, dates, time, and frequency of the ad display, and the devices on which your ad will appear.
28. MozBar
MozBar is a browser add-on provided by Moz that shows you the page authority and domain authority of every website you visit, its spam score, the number of backlinks, and other relevant metrics related to your site. Overall, it is designed to provide you a lot of features including SERP analysis, creating custom search profiles, highlighting links, rank tracker, and much more.
29. Outreach Plus
Update: It looks like they could not keep their lights on and have now shut down.
Content Marketing Tools for SEO
Content marketing tools for SEO help businesses create, optimize, and distribute high-quality content to improve search engine rankings and drive organic traffic. These tools include keyword research platforms, content planners, and analytics software designed to boost visibility and enhance your SEO content marketing strategy for maximum impact.
30. SEMrush
SEMrush is being billed as a content marketing research tools for SEO experts. The platform certainly offers important SEO functionalities for marketers in an easy-to-use interface. Main features include data reporting modules, advertising analysis, keyword research, backlink research, market explorer, and traffic monitoring.
It also provides a tool for monitoring statistics on social media. In addition, it offers an SEO Writing Assistant feature that lets you refine your content based on your Top 10 rivals on Google.
31. Uber Suggest
Ubersuggest is a free SEO tool that lets you find new ideas about content, know about your rivals, and get keyword recommendations for your content. On Ubersuggest, you can select a domain to see what keywords your rivals have ranked well for and how their traffic has been in the last few weeks.
Ubersuggest ‘s strongest feature might certainly be its ability to evaluate keywords that you’re already thinking about using, to show you how many people are already looking for it, how difficult it would be to rank for that keyword organically or in paid searches, and how much the cost per click (CPC) would be.
32. Ahrefs
Ahrefs provides a series of SEO tools that you can utilize to improve your website or client website. It is a SaaS-based SEO software that lets you check any domain ranking (including your competitors), keyword ranking, backlink profile, site layout, and more.
For example, some tools that you can use in Ahrefs include: Keyword research, Find search traffic of any website, Keyword gap tool, Backlink gap tool, Backlink profiling tool, Internal link audit, Site SEO audit (Cloud-based), and Content Explorer.
Ahrefs has also found a place in our list of marketing agency tools because it is equally useful for marketing agencies as it is for businesses. Many small bloggers find Ahrefs to be prohibitively expensive, but medium to large bloggers have justified its inclusion in our top blogging tools.
To Conclude
Using the best content promotion tools, YouTube marketing tools, and a well-crafted content marketing strategy is essential to elevate online branding. Tools like Canva, BuzzSumo, and HubSpot streamline content creation and distribution, while platforms like TubeBuddy and VidIQ optimize YouTube marketing efforts. By integrating these tools into your strategy, you can enhance engagement, increase visibility, and drive meaningful results for your brand.
Frequently Asked Questions
Content creation is all around us. Anything we consume in the form of print, videos, images, or graphics in general can be termed as content. For example, YouTube videos are content creation along with Instagram posts, newspaper print, radio and TV ads etc.
Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer actions. It focuses on building trust and providing value rather than directly promoting a product or service.
Video content, especially short-form videos like Instagram Reels and TikToks, typically performs best. Other highly engaging formats include user-generated content (UGC), memes, polls, and behind-the-scenes footage that give a personal touch.
Dr. Dinesh Agarwal is a research scientist turned entrepreneur. He is fascinated with the social media world and has been working in the industry since 2013, where he built his first social media management tool that got acquired a few years later. He likes sharing his experience on podcasts, conferences and via his articles.