Pinterest Hashtag Generator
RecurPost’s Pinterest hashtag generator creates hashtags from a short description of your Pin. Before you add them, know that Pinterest gives hashtags the least importance among major platforms: its own guidance never mentions them, recommending relevant keywords in your Pin title and 500-character description instead. Use only tags that match real searches, and spend the rest of your description on keyword-rich, searchable copy.
Pinterest Hashtag Generator
Switch Between the Hashtag Generators for Each Platform
Maximum hashtags per post
Up to 30 hashtags per post
Maximum hashtags per post
1-3 hashtags per post
Maximum hashtags per post
Up to 2 hashtags per post
Maximum hashtags per post
2-5 specific tags per post
Maximum hashtags per post
Video tags, not hashtags in description
Maximum hashtags per post
Up to 20 (2-5 recommended hashtags per post)
Maximum hashtags per post
Unverified
Maximum hashtags per post
3 – 5 hashtags per post
Maximum hashtags per post
Up to 8 per post (3-5 recommended)
Maximum hashtags per post
Focus on post copy output instead of tag count
Pinterest Treats Hashtags Differently Than Other Platforms
Pinterest builds its discovery system around keyword matching rather than hashtag indexes. In contrast, most major networks give hashtags a dedicated destination, such as a feed, topic page, or followable hashtag. Pinterest’s published guidance no longer emphasizes hashtags; instead, it recommends optimizing the Pin title, Pin description, and the board where the Pin is saved.
Instagram provides a useful comparison. Instagram enforces a 30-hashtag limit, and posts that exceed it cannot be published. Pinterest has no comparable limit because its discovery system does not rely on hashtags in the same way. Therefore, the absence of a hashtag limit does not mean you should use more hashtags. Instead, it reflects a discovery system that prioritizes keywords over tags.
For example, consider an agency managing a home decor retailer across Instagram, TikTok, and Pinterest. The team writes one caption, adds 25 hashtags, and publishes it across all three platforms. On Instagram, those hashtags fit within the 2,200-character caption limit without reducing the available writing space. On Pinterest, however, the same 25 hashtags can use around 300 of the 500 available description characters. As a result, Pinterest has less descriptive text to understand the Pin’s topic because much of the space is filled with hashtags instead of searchable keywords.
Hashtags only make sense on Pinterest when they closely match the phrases people search for. For example, #modernfarmhousekitchen reflects a realistic search query, whereas #pinspiration does not. Likewise, copying a large block of Instagram hashtags into a Pinterest description reduces the space available for meaningful keywords. Since Pinterest primarily indexes natural language in descriptions, keyword-rich copy is generally more useful than a long list of hashtags.
How Pinterest Compares with Instagram and TikTok
Each network handles hashtags differently, and the reason varies across tools. Instagram enforces a maximum of 30 hashtags for every post. TikTok, however, limits the whole caption length, so hashtags compete with the rest of the caption for the available character count. Pinterest takes a different approach because it does not set a hashtag limit. Instead, it primarily uses the Pin description as natural language to understand and surface content.
Platform
Hashtag rule
What actually constrains you
No hashtag limit
The 500-character Pin description; every hashtag reduces the space available for searchable keywords
Hard cap of 30 hashtags per post
Posts that exceed the 30-hashtag limit cannot be published
TikTok
No separate hashtag limit
The overall caption length, so hashtags compete with the rest of the caption for characters
RecurPost’s Instagram hashtag generator is designed around Instagram’s hashtag limit, while the TikTok hashtag generator accounts for TikTok’s caption constraints. RecurPost also offers dedicated hashtag generators for other platforms that follow each tool’s specific requirements.
What to Write in a Pin Description Instead of a Hashtag Block
Pinterest favors descriptions that read like sentences a person would search for. Since a Pin description allows up to 500 characters, use that space to describe the image with specific keywords, materials, styles, and use cases that people are likely to search for.
The following example shows the same Pin written in two different ways. The first version reflects the hashtag-heavy approach that many agencies carry over from their Instagram workflow.
New kitchen! #kitchen #kitchendesign #kitchendecor #modernkitchen #kitchenremodel #kitchenideas #homedecor #interiordesign #farmhousekitchen #whitekitchen #kitchengoals #homedesign #kitcheninspo #decor #renovation
This version uses about 215 characters, but most of that space is occupied by hashtags rather than descriptive text. Now compare it with a keyword-focused description.
A modern farmhouse kitchen remodel with white shaker cabinets, a butcher block island, and matte black hardware. Full source list and budget breakdown for the renovation, including where we saved on countertops.
This version uses about 209 characters, so it takes nearly the same amount of space. However, it naturally includes searchable phrases such as modern farmhouse kitchen, kitchen remodel, white shaker cabinets, butcher block island, and matte black hardware. As a result, the description matches the language people are more likely to use when searching on Pinterest.
Tags that match real searches
#modernfarmhousekitchen
Tags nobody searches
#pinspiration
#kitchengoals
#kitcheninspo
If you manage multiple Pinterest accounts or 8 client boards, you can apply the same approach to every Pin description. Start by replacing the hashtag block with a natural sentence that describes the image. Then, add 3 hashtags at the end only if each one matches a phrase that someone would realistically type into the Pinterest search bar.
When to Skip Hashtags on Pinterest Entirely
A Pin description with zero hashtags is often a better choice on Pinterest. If the description already includes the keywords and phrases your audience is likely to search for, adding hashtags only reduces the space available for searchable copy without providing additional value.
Reporting is another reason to avoid relying on hashtags. Unlike Instagram, Pinterest does not report performance by hashtag. Instead, agencies can measure Pin-level metrics such as impressions, saves, outbound clicks, and the boards that drive traffic. However, Pinterest does not provide data that attributes those results to individual hashtags.
For example, consider a B2B client whose Pinterest traffic comes primarily from search results and related Pins. In this case, hashtags cannot be measured, and Pinterest’s published guidance indicates that keywords play a much larger role in content discovery. As a result, the description’s searchable keywords are more likely to contribute to the Pin’s performance than a list of hashtags.
How RecurPost's Pinterest Hashtag Generator Creates Pinterest-Specific Hashtags
RecurPost uses a separate prompt and hashtag strategy for each platform, rather than a single shared generator with only the tool name changed. As a result, the Pinterest hashtag generator focuses on search-oriented hashtag phrases, which differ from the reach-focused and niche hashtag mix used for Instagram.
You give it a short description or keyword describing the Pin. The generator then creates 15 Pinterest-focused hashtags based on that input. The tool is free to use and does not require an account.
Describe the Pin
Give the generator a short description or keyword that describes your Pin.
Generate hashtags
The tool creates 15 Pinterest-focused hashtags from your input, free and with no account required.
Repeat per Pin theme
Generate per Pin theme instead of using one hashtag set for a whole batch, since different themes target different search queries.
Check Pinterest search
Identify your primary search phrases in Pinterest's search bar, then use the generator to build related hashtags around those terms.
For example, an agency preparing a seasonal batch of 40 Pins for a wedding services client gets the most out of it by generating per Pin theme instead of using one hashtag set for the entire batch. 10 Pins about venue lighting and 10 Pins about wedding stationery target different search queries, so each group benefits from its own keyword-focused hashtags.
The generator works well when you need Pinterest-focused hashtag ideas across a large number of Pins. However, it should not replace keyword research within Pinterest itself. Pinterest’s search bar displays autocomplete suggestions based on real user searches, while a hashtag generator cannot access that data. Therefore, start by identifying your client’s primary search phrases in Pinterest Search, and then use the generator to build related hashtags around those terms.
Moving Generated Hashtags into a Scheduled Pin
RecurPost lets you schedule Pinterest Pins with a custom title, description, and destination link, so the keyword-focused description you create remains unchanged until publication. In addition, the composer allows you to write a different description for each network while managing everything from a single post.
This feature becomes especially valuable for agencies managing multiple accounts. For example, an agency running the same campaign across 6 client accounts can publish an Instagram version with a hashtag-heavy caption while sending a Pinterest version with a keyword-focused description. As a result, the team can manage both versions from the same post without maintaining two content calendars.
RecurPost also identifies more than 850 documented publishing error types, so issues related to description length, image specifications, or authentication tokens appear with a clear explanation instead of remaining unnoticed in the publishing queue. Consequently, agencies managing 20 client accounts can identify and resolve publishing issues before they affect client campaigns.
Per-network descriptions are most useful for teams that publish the same campaign across multiple platforms. However, if Pinterest is the only tool you use, writing a single optimized description is sufficient because you do not need a separate version for other networks.
Skip Every Hashtag or Keep a Branded Campaign Tag
Skip hashtags entirely
Skip hashtags when your description already reads as natural, keyword-rich copy that includes the phrases your audience is likely to search for. Adding tags to a description like that only reduces the space available for searchable copy without providing additional value.
Keep a branded campaign hashtag
Include a small number of hashtags if a client uses a branded campaign hashtag across multiple networks and wants Pinterest included for consistency. In that case, the hashtags support reporting consistency across campaigns rather than improving Pinterest distribution.
Pinterest Hashtag FAQs
Do hashtags still work on Pinterest?
Hashtags have a much smaller role on Pinterest than they do on Instagram or TikTok, and Pinterest’s own documentation reflects this by focusing on keyword optimization instead of hashtags. The Creative Best Practices page explains how to write effective Pin titles and descriptions without mentioning hashtags. Likewise, the Pin Performance and Distribution help article recommends adding relevant keywords to the Pin title, Pin description, board title, board description, and website URL.
How many hashtags should I use on a Pinterest Pin?
Using 3 to 5 hashtags is a practical approach for most Pinterest Pins, while using no hashtags is also a valid choice. Pinterest does not publish a hashtag limit, unlike Instagram, which enforces a maximum of 30 hashtags per post. Instead, the main limitation is the 500-character Pin description, so every hashtag reduces the space available for searchable, keyword-rich text.
Is RecurPost's Pinterest Hashtag Generator free?
Yes, RecurPost’s Pinterest Hashtag Generator is free to use and does not require an account. The paid RecurPost tool includes the social media scheduler, which lets you schedule Pinterest Pins, preserve your title, description, and destination link, and monitor your published Pin performance.
Where should I place hashtags on a Pinterest Pin?
If you choose to use hashtags, place them at the end of your Pin description after the main text. Pinterest does not support the first-comment approach that many Instagram users follow. Since Pinterest indexes the Pin description directly, keeping hashtags at the end preserves the readability of your keyword-focused description.
Can I schedule Pinterest Pins with the generated description in RecurPost?
Yes, RecurPost lets you schedule Pinterest Pins with your chosen title, description, destination link, and board. In addition, you can create a Pinterest-specific description that differs from the versions you publish on platforms such as Instagram or Facebook.
Does RecurPost report Pinterest hashtag performance?
No, RecurPost reports Pinterest performance at the Pin and account levels because Pinterest does not provide hashtag-level performance data. Instead, you can track metrics such as impressions, saves, outbound clicks, and board-level performance for each scheduled Pin.
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For your Pinterest workflow, RecurPost’s Pinterest scheduler lets you schedule Pins in bulk and organize them with automated queues. You can also use the Pinterest Pin dimensions guide to prepare images that meet Pinterest’s recommended specifications. Inside the tool, hashtag suggestions and per-network post customization help you tailor each post for different networks, while reports and analytics let you monitor how your published Pins perform. If you need additional resources, RecurPost also offers a collection of free social media tools alongside the Pinterest Hashtag Generator.