Buffer vs Tailwind
Buffer vs Tailwind: What To Choose in 2025?
Which tool is the best? Is it that hard to decide?
If you're stuck between Buffer and Tailwind, you're not alone. Both offer great features, but the right choice depends on your needs.
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Quick Summary: Buffer and Tailwind
When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.
Here is the overview of tools:
2 months free with annual billing
Buffer Overview
Buffer is a straightforward social media management tool designed for small businesses, entrepreneurs, and marketers who want an easy way to schedule and manage content. It offers a clean, intuitive dashboard that allows users to schedule posts across multiple social platforms without hassle.
Instead of focusing on complex marketing automation, Buffer emphasizes simplicity and efficiency. This makes it a great choice for individuals and small teams who want to maintain a consistent social media presence without dealing with advanced features they may not need. It’s ideal for those who value clarity, ease of use, and dependable performance.
Students and professionals highlight Buffer’s simplicity, effective content queue management, and responsive support. A few notes, the platform can feel limited for Pinterest- or visual-first strategies.[Captera]
Users appreciate Buffer’s reliable multi-platform scheduling, clean interface, and team collaboration tools. Many highlight its broad channel support and user-friendly analytics, although some wish for deeper visual-posting features.[G2]
Tailwind Overview
Tailwind is a U.S.-based Pinterest scheduler and marketing platform founded in 2011, initially built to streamline Pinterest marketing. Over the years, it has grown to support Instagram and Facebook, with a user base of over one million globally. Tailwind offers smart scheduling, content creation tools, hashtag suggestions, and performance analytics, mainly serving creators, e-commerce brands, and small businesses.
Its goal is to simplify visual marketing through automation and AI-driven solutions. With ongoing feature development and integrations, Tailwind aims to become an all-in-one marketing solution, positioning itself strongly for long-term growth in the evolving social media landscape.
Available feedback highlights strong ease-of-use, especially for visual content marketing, but also mentions fewer integrations and less comprehensive analytics than broader tools.[Captera]
Tailwind excels at Pinterest and Instagram scheduling with features like SmartSchedule, hashtag suggestions, and visual calendar planning. Users praise its intuitive UI and automation, while noting occasional glitches and limited platform scope.[G2]
Rating Comparison
Feature Comparison: Buffer vs Tailwind
Features
Scheduling & Publishing
Queue-based scheduler with calendar view; supports Threads, Mastodon, Instagram, TikTok, and more.
Smart queue automates scheduling for Pinterest and Instagram with drag-and-drop calendar.
AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.
Engagement
Simple engagement inbox for replying to Instagram and Facebook comments and messages.
Basic engagement tools; no full inbox or direct message management.
Unified inbox helps reply faster; smart filters prioritize conversations that need attention.
Collaboration
Team permissions, post approvals, and shared calendars streamline small-team collaboration.
Supports teams with draft sharing, client feedback, and approval tools.
Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.
Analytics
Track clicks, reach, engagement, and best-performing posts with exportable reports.
Post, board, and profile analytics with audience insights and traffic trends.
Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.
AI Features
AI Assistant writes captions, suggests hashtags, and improves post tone and clarity.
Tailwind Ghostwriter generates posts, email copy, and pin descriptions using AI prompts.
Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.
Pros & Cons: Buffer and Tailwind
Pros
- Great value in the paid version for scheduling more posts
- Helpful and quick customer service
Cons
- Feature loss with some software upgrades
- The app may freeze or fail to post during low connectivity
Pros
- Boosts Pinterest traffic and engagement
- Smart scheduling with SmartPin and SmartLoop
Cons
- Expensive for solo users or small teams
- Limited to Pinterest, Instagram, and Facebook
Pricing Comparison
Essentials
1 Social channel, 1 User, Unlimited ideas
Pro
1 Social account, 200 Posts, 200 AI Credits
Starter
2 social profiles, 10 daily posts, 5 recurring time slots
Team
1 Social channel, Unlimited users, Content approval workflows
Advanced
2 Social accounts, 1000 Posts per month, 1000 AI Credits
Personal
5 social profiles, 20 daily posts, 10 recurring time slots
Agency
3 Social accounts, Unlimited posts, 2000 AI Credits
Agency
20 social profiles, 80 daily posts, 40 recurring time slots
Why RecurPost Stands Out
If you want to save time, money, and effort in managing social media, RecurPost offers advantages over Buffer and Tailwind. It maintains your posting schedule while supporting business growth.
RecurPost’s pricing is more affordable than Buffer’s tiered structure. You can manage 20 social accounts for $79/month with RecurPost, while Buffer charges about $240 for the same number. This saves over 65% while providing more features.
RecurPost includes automated evergreen content recycling at no extra cost, which Buffer lacks. RecurPost also includes AI content assistance, approval workflows, and team tools in basic plans, while Buffer reserves these for higher tiers.
Compared to Tailwind, RecurPost supports more platforms. While Tailwind works well for Pinterest, RecurPost supports Facebook, Instagram, Twitter (X), LinkedIn, TikTok, YouTube, and Google Business Profile, giving your content wider reach.
RecurPost has a unified inbox for managing all social messages in one place, which Tailwind doesn’t offer. Tailwind charges extra for content recycling through SmartLoop, but RecurPost includes this feature in all plans.
Team collaboration works well with RecurPost’s shared calendars and approval systems. Tailwind’s collaboration tools are more basic. RecurPost also provides better customer support through live chat, video calls, and email.
Why RecurPost is better!
RecurPost isn’t just an alternative to Buffer and Tailwind – it’s a smarter choice for businesses that want more functionality at a lower cost.
