Boost published Facebook & Instagram posts from inside RecurPost
Turn a published post with proven organic engagement into a Facebook or Instagram boost from the RecurPost dashboard. Budget, audience, and duration are set in RecurPost. You need an active Meta ad account with a payment method already added, and billing runs through that account.
No credit card required
Amplify content with demonstrated audience response, not an unproven concept
Every campaign is built from an already-published post. The boost carries the identical caption, image, or video that earned the original engagement no designer brief, no separate ad creative.
With RecurPost Paid Ads
Pick a top-performing published post
Boost from the same RecurPost workspace
Same caption, same media - proven creative
Check organic results in Reports before you choose
Before
Brief a designer for separate ad creative
Log into Meta Ads Manager in a second tab
Re-upload media and rewrite copy
Guess which concept will resonate
Four steps from a published post to a submitted boost, set up in one dashboard.
Select a proven post
Pick a post from the Paid Ads menu, or click + Boost a post in the Social Profile view. Published posts, and scheduled posts once they are live, are eligible.
Output: A boost candidate with real organic engagement.
Set budget & duration
Per day or total spend, plus fixed start and end dates. A total budget with an end date gives a hard ceiling.
Output: A campaign with a clear, isolated spending cap.
Choose an audience
Pick an audience imported from the connected Meta ad account, then use Manage to target by location, age, gender, interests, or custom audiences.
Output: Targeting built from audiences in the connected Meta ad account.
Launch, pause, or clone
Review the details and click Start Boost Post. Pause, stop, delete, or clone an ad from the Paid Ads dashboard.
Output: A boost submitted to Meta. Facebook approval takes up to 24 hours.
Start a boost from any eligible post
The + Boost a post button in the Social Profile view starts the setup. A guided flow collects the post, ad account, campaign, ad name, audience, budget, and duration, then launches through the connected Meta ad account. It needs an active ad account under Meta Business Manager, admin or advertiser access to it, and a payment method already added. No re-upload of the post’s media or copy.
Existing campaigns accept the new ad or create one in the same flow
Facebook approval takes up to 24 hours after launch
Pause, stop, or delete any active ad from the Paid Ads dashboard
Set the spend, the schedule, and the audience for every boost
Per-day or total budget, a fixed start and end date, and targeting imported from the connected Meta ad account. Each client boost holds its own configuration, and a total budget with an end date sets a fixed spending ceiling.
4 targeting dimensions: location, age & gender, interests, custom audiences
Facebook minimum ≈ $1 per ad set per day
Clone an expired campaign to duplicate its full setup
Run Facebook and Instagram ads from the same setup
A single boost delivers to Facebook, Instagram, or both simultaneously. The setup runs once for both placements, and the Paid Ads dashboard lists every campaign across both networks in one frame.
Boosts run through the connected Meta ad account, and the same setup can promote a post on Facebook and Instagram together.
Compare paid and organic results side by side
Reports separate Organic and Paid Ads results for the post. Reach, engagement, and performance metrics update automatically as Facebook returns new campaign data.
Organic and paid results sit side by side in RecurPost Reports.
Keep a campaign running after you launch it
Delivery runs on Meta’s infrastructure, not on an open RecurPost session. The campaign continues 24 hours a day for the full duration set at launch while you work offline, with no active login and no open dashboard.
Pause, stop, or delete from the Paid Ads dashboard at any time. Metrics refresh automatically.
Delivery on Meta infra
Active logins required
Refreshing report metrics
Pause, stop, delete, or clone
When RecurPost Paid Ads fits, and when it doesn't
Paid Ads does one job well: amplifying a proven organic post on Facebook or Instagram from the scheduling dashboard. It starts only from an existing post: RecurPost does not produce ad creative or create audiences, so those are done in Meta Ads Manager.
Who can spend the money is controlled separately. Paid Ads is one of RecurPost’s ten permission groups, holding the boost-a-post switch, and it carries a master switch that hides the whole area from a member’s sidebar. A writer or an editor can prepare the post that gets boosted without ever being able to commit ad budget.
Great Fit
Agencies and freelancers who boost top performers regularly
Client work that needs per-account spend caps
Teams that report paid-versus-organic lift monthly
Solo operators without dedicated ad staff
Use Meta Ads Manager instead for
Bespoke creative production for a specific funnel stage
Multi-variant creative testing
Multi-stage retargeting funnels
Building or editing custom audiences (Meta blocks third-party tools)
Paid Ads sits inside a platform that schedules, publishes, recycles, and reports across 10 networks. Evaluate on your full client workload — not the boosting feature alone.
Frequently asked questions
Frequently asked questions
Can RecurPost Turn an Organic Post Into a Paid Ad?
RecurPost Paid Ads turns an existing organic post into a paid Facebook or Instagram campaign. You select a published post, set a budget, and launch it as an ad. RecurPost uses the post’s own caption and media, so you boost proven content instead of building a new ad.
Which Networks Does RecurPost Paid Ads Support?
RecurPost Paid Ads supports Facebook and Instagram, and one boost can run on both at the same time.
Can I Set a Budget and Audience for a Boosted Post in RecurPost?
RecurPost lets you set the spend, the duration, and the audience for each boost. You choose per-day or total budget, then pick an audience imported from your Meta ad account and target by location, age, gender, interests, or custom audiences. Every client boost gets its own budget and its own end date.
Can I Compare Paid and Organic Performance in RecurPost?
Yes. RecurPost Reports separate organic and paid ads results, with reach, engagement, and performance metrics that update automatically as Facebook reports new data.
Organic scheduling and paid post boosting in one workspace
Scheduling, publishing, and reporting across every major network. Agency plan covers 20 social accounts for $79/month and includes 3 team members, with extra teammates at a flat $20 per month. Boosting posts is a $5/month add-on.