Zapier Automation
RecurPost Zapier Automation: How to Automate Workflows?
RecurPost’s Zapier automation is a feature that lets you sync third-party app content into your calendar publishing queue. Also, it allows your other apps to react when a post goes live. For example, a client’s blog landing page published a new article. 1 Zap allows you to schedule the article in RecurPost with a related title, images, and links. Get 1 trigger and 2 actions that build and automate your agency workflow.
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Integrate Third-Party Source Content into Native RecurPost Workflows
RecurPost integrates with Zapier to let you access thousands of third-party tools and include them in your workflow. A Zap is an automation workflow within Zapier that consists of a trigger and at least 1 action. Zapier allows triggers to start Zaps. Perform actions from the connected app/tool. The Zap completes when the action is performed. RecurPost works on both sides of this system.
Move your data in 2 directions with RecurPost. Content flows into RecurPost through actions. Events move out of RecurPost through its trigger. Most schedulers only mention the 1000+ app integrations but skip how the data flow works.
Zapier is the right automation tool when you want to connect to an app through RecurPost that exists in the Zapier catalog. It is the wrong tool to review a plain RSS feed, as RecurPost performs this action natively. Use RecurPost’s scheduling and recycling feature instead of building a Zap for feed-based publishing.
RecurPost Zapier Automation: Post Posted Trigger
RecurPost supports 1 Zapier trigger, ‘Post Posted’. The Zap starts when RecurPost publishes a post through a chosen social profile. RecurPost allows you to set this trigger per social profile. If your agency manages 20 social profiles for clients, wire separate triggers for each profile.
For example, use the ‘Post Posted’ Zap if your agency reports to 12 clients every week. Your account manager redirects the trigger to a Google Sheet with each row pointing to separate clients. Published posts are registered directly into the spreadsheet with time and network. Open and review the spreadsheet instead of screenshotting the calendar for every client.
When you point the ‘Post Posted’ trigger at a Pocket, each published Facebook post is saved into the client’s swipe file for reposting.
The ‘Post Posted’ Zap is suitable for agencies that record or use follow-on actions every time RecurPost publishes. The feature is not suitable for pushing content into RecurPost.
RecurPost Zapier Automation Actions: ‘Add to Library’ and ‘Schedule Posts’
RecurPost supports 2 Zapier actions:
- ‘Add Content to Library’ to input a URL or a piece of content into a selected RecurPost library
- ‘Schedule Posts’ to create and place posts in the calendar
Both actions accept the same fields:
- Message text
- Image URL
- Video URL
- Link
Connect your WordPress account as a trigger and ‘Schedule Posts’ as a Zapier action. Every newly posted blog on the website becomes a scheduled RecurPost update with its own title, featured-image URL, and post link.
The Send Pocket option saves to ‘Add Content to Library’. Each saved article waits in your client’s library until scheduled.
RecurPost’s 2 actions are useful when third-party apps are used to fill your library with content or schedule posts one at a time. It is not the right approach for a one-time upload of a whole spreadsheet with batches of posts. Use RecurPost’s bulk upload feature for actions like that to schedule hundreds of posts in one sitting.
How to Connect RecurPost to Zapier?
Connect your RecurPost account to Zapier through the pass_key. You will find the pass_key in your RecurPost Account Settings tab. Copy this key and paste it into Zapier with your account email. Zapier verifies the credentials and logs you in to run Zaps. Follow the steps:
Open Account Settings
Open Account Settings in RecurPost.
Copy the pass_key
Copy the pass_key from Account Settings.
Add RecurPost in Zapier
Add RecurPost as the trigger or action app in Zapier.
Connect your account
Paste the pass_key and your account email on Zapier’s login page through RecurPost.
Pick profiles and libraries
Pick the social profiles and libraries where you want to use Zap triggers.
Connect once if you are a freelancer. In the next step, clone the same Zap for 5 client profiles by switching the target profile. Teams should note that the pass_key authorizes the whole RecurPost account. Pre-determine which team member owns the connection before you share. Read through RecurPost’s help guide on connecting RecurPost to Zapier to verify each step.
RecurPost Zapier Automation: Agency Workflows that You Should Build
Only a few Zapier Zaps (triggers) are useful in your client’s workflow on RecurPost. Each of the Zaps performs an action that your agency needs weekly:
| Trigger app | RecurPost step | Action for client accounts |
|---|---|---|
| New WordPress post | Schedule Posts | Auto-schedule new website blogs with stand-alone titles, feature image, and links |
| Pocket save | Add Content to Library | Curate third-party articles in the client’s library inside RecurPost for later scheduling |
| RecurPost Post Posted | Google Sheets row | Align every published post record into a per-client tracking sheet |
| New form entry | Add Content to Library | Client-submitted content auto-routes into a review workflow instead of auto-scheduling |
These Zaps (actions) are useful for recurring, rule-based work such as:
- Same triggers
- Same clients
- Weekly tasks
One-off tasks that you perform once do not need a Zap. Building a Zap costs more time than performing manual steps. RecurPost’s help center records the Pocket flows step by step, both for adding content to your library from Pocket and creating one-off posts from Pocket.
RecurPost Zapier Automation: When the Feature Fits and When it Doesn’t
Zapier is a useful tool if you start creating your content in a third-party app outside RecurPost. However, a native RecurPost feature is better if you build your content calendar on the social media scheduler itself. Review the table to get a complete picture of suitable instances:
| Where your content starts | Best RecurPost route |
|---|---|
| An external app that exists on Zapier | Zapier automation |
| A plain RSS feed | RecurPost’s built-in RSS import |
| A spreadsheet of posts | RecurPost’s bulk upload |
| An existing social profile | RecurPost’s import from socials |
RecurPost cross-checks all Zapier-scheduled posts with your publishing plan before it is posted to social profiles. RecurPost flags in the ‘History’ section and emails you about errors rather than letting posts fail silently in the queue. There are more than 850 documented platform errors, such as:
- Image-size mismatches
- Wrong video codecs
- False token-expiry
- Google Business Profile rejection after acceptance
Skip Zapier if a native feature on RecurPost covers your content source. A Zap is another part to maintain, while RecurPost’s own import and bulk tools do not need third-party accounts.
RecurPost Zapier Automation: Other Ways to Automate
Zapier is 1 of RecurPost’s 3 automation options, next to the n8n node and the MCP server. The setup for the 3 automation tools differs, but the goals stay the same: import and export content from third-party sources in and out of RecurPost without manual copy-paste.
Try RecurPost’s Zapier Automation
RecurPost’s Zapier automation is a supportive integration to import and export content into clients’ social profiles and libraries from third-party sources. It lets you take different actions like ‘Schedule a post’ or ‘Add to library’ through Zaps (triggers and actions).
RecurPost’s Agency plan connects 20 social profiles. There are no per-user seat charges. Connect to Zapier with RecurPost today and automate your workflows. Start your 14-day free trial to build your first Zap. See the RecurPost pricing to subscribe to a plan for your client account.
RecurPost Zapier Automation FAQs
What does RecurPost’s Zapier integration do?
RecurPost’s Zapier integration connects RecurPost to thousands of other apps through Zapier. RecurPost can start a Zap when it publishes a post, and RecurPost can finish a Zap by adding content to a library or scheduling a post. The link needs no code.
What trigger does RecurPost offer in Zapier?
RecurPost offers one Zapier trigger, called ‘Post Posted’. It fires when RecurPost publishes a post to a social profile you select. You can set one trigger per social profile.
What actions can RecurPost perform in a Zap?
RecurPost performs two Zapier actions: ‘Add Content to Library’ and ‘Schedule Posts’. Both accept message text, an image URL, a video URL, and a link. One adds content to a chosen library, and the other schedules a post on the calendar.
How do I connect RecurPost to Zapier?
You connect RecurPost to Zapier with your pass_key. RecurPost keeps the pass_key in Account Settings. Copy it into Zapier with your account email, and Zapier verifies the pair before the Zap runs.
What happens if a Zapier-scheduled post fails?
RecurPost validates every Zapier-scheduled post against your plan before publishing. If the post cannot go out, RecurPost flags the failure and sends you an email notice. The post does not sit silently in the queue.
Should I use Zapier or RecurPost’s built-in import?
Use Zapier when your content starts in an outside app that Zapier supports. Use RecurPost’s built-in RSS import for feeds, its bulk upload for spreadsheets, and its import from socials for existing accounts. Zapier fills the gap that the native tools do not cover.
