Metricool Vs Agorapulse: Which Social Media Tool Is Right for Your Agency?

Metricool is priced at $25 per month, while Agorapulse costs $99 per month. However, choosing between the two is not simply a matter of selecting the lower-cost option.

The platforms are designed to address different operational needs. Metricool focuses primarily on analytics, offering features such as competitor tracking, posting heatmaps, and advertising campaign management.

In contrast, Agorapulse is centered on engagement and collaboration, with capabilities including a unified inbox, team assignment tools, and client approval workflows.

For agencies evaluating Metricool versus Agorapulse, the key consideration is not cost alone, but which platform is better suited to the specific challenges and priorities of the business.

We conducted a detailed evaluation of both platforms across key areas, including pricing, scheduling, analytics, inbox management, team collaboration tools, AI capabilities, advertising features, and customer support.

Our analysis identified notable gaps in both platforms that can become significant considerations for agencies managing client accounts at scale.

Quick Verdict: Metricool Vs Agorapulse

Pick Metricool if you care more about data than inbox management. Pick Agorapulse if community management is the primary focus of your agency’s services.

Metricool gives you competitor tracking for 100 profiles, posting heatmaps, and Looker Studio integration (Advanced plan), starting at $25/month (Starter plan). This makes it a highly competitive option for analytics and reporting.

In contrast, Agorapulse gives you a unified inbox across 8 platforms with team assignment, saved replies, and a shared calendar where clients can approve posts without logging in.  However, the best inbox features (saved replies, bulk inbox management, labels) are only available starting with the Advanced plan at $199/month per user.

Neither tool ticked every box for us. If you hit the same wall, we cover a third option further down that fills the gaps.

Metricool Vs Agorapulse at a Glance

Metricool calls itself an “all-in-one social media management platform,” but its real strength is analytics. Its key functional strengths include –

• Competitor tracking for up to 100 profiles.
• Heatmaps showing exactly when your audience is online.
• Looker Studio integration for custom BI dashboards.
• Meta, Google, and TikTok ad management built in.

The platform uses a per-brand pricing model, where each brand includes one business and one profile per social network. This approach makes the software a cost-effective option for solo operators.

In contrast, Agorapulse is built around engagement.

Key functional capabilities include-

• Unified inbox parses comments, DMs, mentions, story replies,
• Reviews from 8 social media platforms consolidate into one stream.
• Team members get assigned specific conversations
• Clients can view and approve content from a shared calendar link.

The platform employs a per-user pricing model, making it expensive for teams with more than three people.

On G2, both hold 4.5 out of 5 stars. But Agorapulse has 969 reviews to Metricool’s 91, which tells you something about its user base size. On Trustpilot, Metricool edges ahead with 4.0/5 across 586 reviews versus Agorapulse’s 3.8/5 from 58 reviews.

Pricing Comparison

Metricool charges per brand starting at $25/month. Agorapulse charges per user, starting at $99/month. As a result, the comparison between the two platforms extends beyond the listed subscription cost. Due to their different pricing models, the total cost is significantly affected depending on the size and operational needs of the agency.

In Metricool, a “brand” represents a single business entity and includes one profile per social network. For example, managing a client’s Facebook, Instagram, and LinkedIn accounts would count as one brand. Agencies managing ten clients would therefore require ten brands, which are covered under the Starter plan priced at $45 per month.

In Agorapulse, pricing is based on the number of users. Each user is granted access to all connected profiles, with paid plans supporting up to 10 profiles. As a result, costs increase according to team size rather than the number of clients being managed.

Metricool Plans

Twitter/X is a paid add-on on every plan. Even on Advanced.

Agorapulse Plans

Twitter/X is an add-on here too (X Lite and X Plus tiers), though Agorapulse doesn’t publish the exact pricing.

What Your Agency Will Actually Pay

Agorapulse charges per user and includes 10 profiles/user in its plan. However, additional profiles, if needed, are charged at $10 per profile. Here, we assume an agency manages 3 profiles per client, so this equates to 9 profiles for 3 clients, 30 profiles for 10 clients, 45 profiles for 15 clients, and 150 profiles for 50 clients.

Based on this, the pricing structure for a 2-person team handling 10 clients would pay $99 x 2=$198 for 20 profiles plus $10 x 10=$100 for 10 extra profiles, resulting in a total monthly cost of $298/mo. Similarly, the pricing for a 3-person team handling 15 clients costs up to $447/mo, and a 5-person team handling 50 clients would approximately pay $1495/mo.

By contrast, Metricool’s Advanced plan covers up to 50 brands. This gives larger agencies access to a far more scalable setup at a fraction of the cost. For example, a 5-person agency would pay only $210/month on Metricool, compared to $1,495/month on Agorapulse, resulting in a significant price difference… Nevertheless, lower cost doesn’t automatically translate to better overall value. 

Additionally, Agorapulse’s pricing includes its unified inbox, team assignment, and client approval tools on every paid plan.

While Metricool doesn’t offer team features or post approval until the Advanced tier (starting at $67/month). Even its inbox is not on par with Agorapulse’s robust inbox.

Free Plan and Trial

Metricool’s free plan gives you 1 brand, 20 posts per month, 30 days of analytics, and 5 AI credits. However, it does not include LinkedIn, Twitter/X.

Agorapulse also offers a free plan with 1 user, 3 social profiles, 10 posts per month, a basic unified inbox syncing up to 100 items/month, and basic reporting. Plus, it also offers a 30-day free trial for all its paid plans, allowing you to fully try its features without the free plan caps.

Platform Support

Metricool connects to more platforms than Agorapulse, including:

• 11 social networks
• web analytics (WordPress, JavaScript tag, tracking pixel) and 
• 3 ad platforms (Meta, Google, TikTok)

Conversely, Agorapulse covers 10 social networks.

Notably, both platforms cover all major networks, including:

1. Facebook
2. Instagram
3. Threads
4. LinkedIn
5. TikTok
6. YouTube
7. Pinterest
8. Bluesky and
9. Google Business Profile

It is also imperative to note that both tools charge an additional fee for X (formerly Twitter) integration.

However, their approaches diverge significantly across platform-specific features, inbox coverage, and limitations.

Metricool exclusives include:  

• Twitch streaming analytics
• Web traffic tracking and
• Full ad campaign management for Meta, Google, and TikTok. That ad management piece is significant (You can build campaigns, manage ad groups, and track spend without any external tool).

Agorapulse exclusives: Threads in the inbox (Metricool’s inbox doesn’t cover that).

Shared Limitations

Neither tool supports the following account types: 

• Facebook Groups
• Facebook Personal Profiles or
• Instagram Personal Profiles

Many real estate agents, coaches, and local business owners rely heavily on personal profiles and community groups. These channels are often their primary source of visibility, engagement, and lead generation.

If your clients depend on group engagement or need posts published from their personal accounts, this becomes a major limitation because neither software will meet that need.

Scheduling and Publishing

Both platforms schedule posts across multiple networks. The difference lies in what they prioritize.

Metricool places a strong emphasis on analytics and performance data. Its posting heatmaps identify optimal publishing times across Facebook, TikTok, Instagram, YouTube, LinkedIn, and X (Twitter). This enables users to schedule content based on actual audience activity rather than assumptions.

The platform also supports first-comment scheduling for Instagram, Facebook, and LinkedIn, which can be useful for placing hashtags discreetly or adding calls to action below the main post content.

In addition, Metricool supports thread publishing across Twitter, Bluesky, and Threads. The Instagram carousel posts can include a mix of photos and videos, while LinkedIn posts support document uploads in PDF, PPT, and DOC formats up to 100MB. Users can also schedule LinkedIn polls. Plus, TikTok business accounts have the ability to add music to scheduled video posts.

The limits: Metricool’s post library maxes out at 50 saved ideas per brand on premium plans. There are no CTA buttons for Google Business Profile posts, which is a miss for local business clients.

Agorapulse leans into workflow. The shared calendar is its standout feature for agencies. You send a client a link. They see every scheduled post. They leave comments. They approve or reject. No login required. No account needed. That removes a huge friction point from the client approval process.

Agorapulse is particularly focused on improving workflow efficiency. Its shared calendar feature is a standout feature for agencies, as it enables clients to review scheduled posts through a dedicated link. On Agorapulse, clients can provide feedback, approve posts, or reject content without requiring platform access or account creation. By removing unnecessary steps from the review process, the feature helps streamline approvals and improve overall operational efficiency.

Agorapulse also handles video subtitles on YouTube, Facebook, LinkedIn, and X. Its content library stores post variations so you can A/B test messaging. Plus, bulk publishing supports CSV, RSS feeds, importing from social accounts, and direct video uploads.

That last row matters. Metricool doesn’t let you add “Book Now” or “Call” buttons to GBP posts. If you manage local businesses, that’s a missed opportunity on every post.

Analytics and Reporting

This is Metricool’s strongest category. And it’s not close.

Metricool tracks analytics across 13 platforms:

1. Facebook
2. Instagram
3. Threads
4. Bluesky
5. Pinterest
6. TikTok
7. YouTube
8. LinkedIn
9. X (Twitter)
10. Twitch
11. Meta Ads
12. Google Ads and 
13. TikTok Ads

Additionally, you can monitor up to 100 competitor profiles starting on the $25/month Starter plan.

Generating and scheduling automatic monthly email reports to clients in PDF and PPT formats starts on Starter, too. White-label reports are made available on custom plans. Plus, the Looker Studio connector on the Advanced plan lets you channelize data into custom dashboards.

The hashtag tracker covers Twitter/X and Instagram at $25 per day per network. While it comes at a premium price point, the feature is available.

Agorapulse’s analytics tell a different story. The Standard plan ($99/month per user) gets you basic reporting plus a white-label reporting option. Team performance reports need Professional ($149/month per user).

However, the features that agencies actually want are advanced reporting, ad analytics, and ROI tracking. These features are locked behind the Advanced plan at $199/month per user. Moreover, competitor benchmarking is available as an add-on.

It is very important to note that Metricool offers competitor tracking for 100 profiles on its $25/month plan.

In contrast, Agorapulse charges $199/month per user for just advanced analytics without any competitor tracking. Moreover, if you need competitor tracking too, you have to pay an additional charge for the add-on.

However, Agorapulse offers social listening with keyword-based tracking (again as an add-on), which Metricool doesn’t provide in the same format. However, for pure analytics value per dollar, Metricool scores significantly.

A major limitation common to both is that neither tool actually interprets your data. Both platforms provide charts and metrics, but neither offers strategic context. For example, the platforms will identify why a specific Tuesday LinkedIn post outperformed others. However, they do not explain the underlying reasons or recommend specific optimization strategies. As a result, the responsibility for interpreting performance trends and making strategic decisions remains with the user.

This is where a competitor like RecurPost scores a major win with its AI-powered reporting feature that goes beyond raw metrics. It allows you to ask direct questions, such as “What worked best this month?” and, in turn, get an automated written answer with recommendations.

Social Inbox and Engagement

Agorapulse was specifically designed with inbox management as a core focus, and this is reflected clearly in its functionality and user experience.

The unified inbox of Agorapulse covers 8 platforms that include: 

1. Facebook
2. Instagram
3. Threads
4. Twitter
5. LinkedIn
6. TikTok
7. YouTube and
8. Google Business Profile

Besides, comments, DMs, mentions, story replies, and reviews all land in one place. You can assign conversations to specific team members and label them for tracking. Plus, the internal notes written by you cannot be seen by the clients.

Other worth noting features of Agorapulse are:

• Saved replies that let you respond to common questions in two clicks
• Automated moderation rules that can hide spam or flag certain keywords automatically, and
• AI reply suggestions that draft responses for you (on Custom Plan)

However, the platform does come with several limitations, particularly in terms of pricing and feature availability. Many of its more advanced inbox management capabilities are restricted to higher-tier plans, which can significantly increase costs for growing teams and agencies.

Key limitations include:

• Saved replies, labels, and automated moderation require the Advanced plan at $199/month per user.
• AI reply suggestions are available only on the Custom plan.
• On the Standard plan ($99/month per user), you just get the unified inbox.
• Even the team assignment option is available from the Professional plan ($149/month per user) onwards.

As a result, while the platform offers strong inbox management capabilities, accessing its most valuable workflow and automation features often requires a substantial investment.

Conversely, Metricool’s inbox covers 7 platforms that include:

• Facebook
• Instagram
• GBP
• YouTube
• TikTok
• X (Twitter) and
• LinkedIn Company pages

Additionally, you can read and respond to DMs on Facebook and Instagram, comments on 4 platforms, and GBP reviews. Plus, you can save response templates and leave notes. 

However, it completely lacks team assignment, labels, automation, and AI assistance.

The last row in the comparison chart deserves attention because neither platform supports automated DM replies. If your clients run Instagram giveaways or comment-based lead magnets that depend on auto-DMs, you’ll need a separate tool.

RecurPost addresses this gap with its built-in Instagram DM automation with CTA buttons that guide users to sign up, claim a deal, or learn more.

Team Collaboration and Roles

Metricool takes a simple approach to team collaboration. It offers five fixed user roles, including Client, Content Creator, Analyst, Editor, and Manager, plus custom roles on the Advanced plan.

Each brand acts as a workspace, making it easier to manage content and workflows. Team members get email notifications when content is ready for review, helping streamline approvals. Clients can connect their social accounts through a shared link, so they never have to hand over passwords.

The limitation to note is that post approval isn’t available on the Free or Starter plans. On Starter ($25/month), any team member can publish without review. Approval workflows are offered only on the Advanced plan, starting at $67/month.

By contrast, Agorapulse adds more structure to its team collaboration and roles. It separates roles into two layers, namely:

• Organization-level roles (Co-owner, Manager, Advanced member, and Member) and 
• Profile-level roles (Admin, Editor, Moderator, and Guest)

The Guest role is read-only, which works well for clients who want visibility without access.

The shared calendar with client approval is a genuine time-saver. Instead of sending PDF mockups or Loom walkthroughs, a simple shareable link can be provided to clients. Through this link, clients can view all scheduled posts, provide feedback, and approve or reject content. The process requires no login or onboarding, thereby minimizing common access-related issues such as password recovery requests.

Plus, multi-step approval is available on the Custom plan, whereas team performance reports start on the Professional.

Also, Metricool doesn’t offer custom fields per social account. You can’t set up placeholders like {business_name} or {phone_number} that auto-fill for each client. Therefore, if you manage 20 dental practices using the same posting templates, you need to copy, paste, and edit each post manually. This can become time-consuming as the number of clients increases.

AI Features

Both tools limit AI to caption generation. Neither offers AI image creation, analytics interpretation, or inbox automation on standard plans.

Metricool gives you AI-written captions with monthly credits that vary by plan. There are 5 credits on the Free plan, 20 on the Starter, and 35 on the Advanced. It also allows you to configure the writing style per platform, which is useful for maintaining different brand voices. However, once the monthly credits are used, you have to wait until the next billing cycle for them to be reset.

Conversely, Agorapulse includes AI captions on all paid plans without a credit system. It also generates alt text for images automatically, which Metricool doesn’t. However, its best AI feature, the reply suggestions for inbox messages, is restricted to the Custom plan. As a result, it is not accessible to the majority of users.

Neither platform offers AI image generation or advanced AI-driven analytics that provide actionable recommendations. If you require AI capabilities beyond basic caption generation, you will still need to use external tools such as ChatGPT or Midjourney separately.

Ads Management

Metricool has a clear advantage in paid social campaign management.  It allows users to manage full ad campaigns across Meta, Google, and TikTok from the same dashboard used for scheduling organic posts. Campaign creation, ad group management, budget tracking, and performance reporting are all built in. Having both paid and organic metrics side by side gives you a more complete picture of what’s working for clients.

In contrast, Agorapulse is limited in its paid advertising capabilities. It moderates ad comments on the Professional plan and shows ad performance reports on the Advanced plan. However, it does not offer campaign creation, budget management, and group controls.

If you run paid social campaigns for clients, Metricool offers a significantly more complete solution in this comparison.

Customer Support

Agorapulse has earned a reputation for customer support. The company reports 95-96% customer satisfaction and has picked up multiple G2 awards for it. Live chat, email, and phone support are all available. Plus, a dedicated customer success manager comes with the Custom plan.

Metricool offers in-app messaging and a help center. However, there is no phone support. Users report responses that are helpful, but not always quick. A dedicated account manager is available on the Custom plan.

When a client’s post fails at 8 AM, and they’re texting you about it, response time matters, and immediate support is critical to maintaining client trust.

In these high-stakes scenarios, Agorapulse holds a distinct competitive edge due to its faster response times. By comparison, Metricool’s support in such situations is not as strong as Agorapulse, particularly when an urgent issue resolution is required.

Where Both Metricool and Agorapulse Fall Short for Agencies

After testing both tools, here are the gaps that matter most for agencies managing multiple client accounts.

Gaps They Share

No DM automation: Your client runs an Instagram giveaway with “comment FREEBIE to get the link.” Neither tool can auto-send that DM. You need a third-party tool, or you’re doing it manually.

No AI image generation: You still need Canva or another tool for visuals. It’s one more login, one more tab, one more step in the workflow.

No AI-powered analytics: Both give you dashboards full of numbers. Neither tells you what those numbers mean or what to do about them. Your team still has to interpret every chart.

No Facebook Groups or Personal profile posting: Coaches, real estate agents, local business owners, and many others rely on Facebook Groups and personal profiles as primary channels. Neither tool can post there.

Twitter/X costs extra on both: Every client with a Twitter account adds a hidden cost to your bill.

Limited post-failure handling: Social media publications frequently fail due to minor technicalities, such as an image being one pixel too wide, an expired access token, or an unsupported video codec. While both platforms display error messages, neither offers automated retries or handles the hundreds of edge cases that pop up when managing a volume of 500+ posts a week. As a result, silent failures can lead to missed client deliverables, and in many cases, the issue is only discovered after the client reports.

Metricool-Specific Limitations

No custom fields per account: Metricool does not support dynamic custom fields such as {business_name} or {phone_number}. This becomes challenging when managing multiple similar clients. For example, if you manage 20 fitness franchises running the same “New Year, New Goals” promotion, each post must be manually edited to update location-specific details like the studio name, class times, and local phone number.

No GBP CTA buttons: The platform doesn’t let you add “Book Now,” “Call,” or “Learn More” buttons to Google Business Profile posts. For local businesses, this represents a conversion opportunity lost on every post.

Post approval limitations: Post approval only works on Advanced ($67/month onwards). The Starter plan lets anyone on the team publish without review, which may present risks for agencies that require oversight and approval. 

Limited content library and no recycling: The post library caps at 50 saved ideas per brand, and there’s no support for content recycling. Every post is one-and-done, wherein you can’t set up a library of evergreen content that auto-reposts on a schedule.

Agorapulse-Specific Limitations

No royalty-free image library: The composer does not include access to royalty-free stock images, requiring users to source visuals externally.

High per-user pricing impact: The $99/month per-user minimum adds up quickly. For example, a 5-person team is $495/month on the Standard Plan, before any additional feature upgrades.

Key features locked behind higher tiers: The features that make Agorapulse worth considering (saved replies, auto-moderation, labels, and AI reply suggestions) are restricted to the Advanced ($199/month per user) or Custom plans. The Standard plan primarily offers a unified inbox and basic reporting at $99/month per user.

Limited competitor benchmarking access: Competitor analysis and benchmarking features are not available on the Standard or Professional plans and require an upgrade to the Advanced tier.

If these gaps don’t affect your workflow, Metricool or Agorapulse will address your social media content requirements. However, if you’re an agency managing 10+ client accounts and need these capabilities, it may be worth exploring an alternative solution.

A Third Option Most Agencies Don’t Know About: RecurPost

RecurPost is a social media management tool built for agencies. The pricing starts at $9/month. RecurPost addresses every gap of its competitors, Metricool and Agorapulse, mentioned earlier. This makes it a more flexible solution, offering the most platform-specific scheduling customization of any tool we’ve tested.

RecurPost Pricing

Need more profiles? $4/month each. X (Twitter) is included on every plan. No add-on.

Side-by-Side Cost

At 50 profiles, Metricool’s $210/month Advanced plan is the cheapest option because it covers up to 50 brands. 

However, RecurPost, priced at $239/month, includes Twitter/X support at no additional cost. It also supports publishing to profile types that Metricool cannot access. In addition, it offers several features that Metricool either charges extra for or does not provide at all.

How RecurPost Fills the Gaps

Every gap from the previous section, with how RecurPost handles it:

What Else Sets RecurPost Apart

The scheduling customization goes deeper than either Metricool or Agorapulse. RecurPost allows you to tailor content with highly specific parameters, including: 

• Text background colors on Facebook posts. 
• Collaborator invites and product tagging on Instagram Reels. 
• Custom video thumbnails. 
• Privacy, comment, duet, and stitch controls on TikTok. 
• Category and tags selection on YouTube. 
• CTA buttons on every GBP post.

Other limitations addressed by RecurPost include the following:

Recurring content libraries: Unlike the other two platforms, RecurPost supports recurring content libraries. You can set up a library of evergreen posts, such as tips, testimonials, FAQs, and automatically repost them on a schedule you control. Seasonal libraries can also be created for holiday or event-based content, reducing the need for repeated manual scheduling.

Hashtag bags: RecurPost allows you to save groups of hashtags as reusable collections. For example, you can create separate hashtag groups for real estate and fitness, and insert them into posts with a single click.

AI-powered Social Inbox: The social inbox includes AI reply suggestions on all plans. Unlike Agorapulse, it’s not restricted to a $199/month higher pricing tier. The AI can draft responses for messages and comments, which users can review and send. Inbox labels and team assignments also help direct conversations to the appropriate team member.

GBP reviews management lets you read and respond to Google reviews from RecurPost. The platform uses AI to turn positive reviews into testimonial images that can be shared across social channels.

Approval workflows and workspaces: RecurPost includes approval workflows and separate workspaces for client management. Team members can submit content for approval, while managers can approve or reject posts. Clients can view the shareable content calendar and leave comments without a login.

Bulk scheduling through CSV or bulk operations makes client onboarding fast. And import from socials pulls your existing content from connected accounts, so you don’t start from scratch when migrating.

Bulk scheduling and content import: Bulk scheduling through CSV uploads and batch operations helps speed up client onboarding and content management. RecurPost can also import existing posts from connected social accounts, making migrations from other tools more efficient.

Switching From Metricool or Agorapulse

Moving your workflows over to RecurPost requires minimal effort. The migration process simply involves connecting your accounts, importing your current posts, and setting up your automated schedules. Most importantly, RecurPost natively pulls in all your historical social content, ensuring a seamless transition with zero data loss.

For more details, see the full RecurPost vs Metricool comparison or the RecurPost vs Agorapulse comparison.

Metricool vs Agorapulse FAQs

Sumita Chugh

Passionate content writer with a flair for storytelling and self-expression. Dedicated to creating engaging, impactful content that resonates with readers and drives results.