The life of a social media copywriter sees the following sequence of checks frequently.
A good picture – Check
Editing on point – Check
Perfect filter/frame – Check
Rethinking whether to post it or not – Check
After thoughtful evaluation, we finally stumbled upon the caption for a masterpiece we desired to post by using a social media scheduler. It takes up most of the time to create an engaging presence on Social Media.
“Content is the king”
Writing a perfect caption for any platform isn’t as easy as it sounds; it is an art mastered by a few.
Your pictures might tell a thousand words, but you still need to add your own creative content to make anyone stop and stare for a while. Make them curious to know the story behind it, inspire them to take action, or sometimes just give them a laugh.
Is “Good Caption” really that important?
If you are a social media copywriter worth your salt then you would agree that a good caption is hands down most important.
There are 3.5 billion people across the world active on social media. While you have an extremely beautiful shot of the sky, there are thousands of people who have a similar eye-catching photo to upload, so what makes you stand out?
The quality of your content at the right time, your caption is something which can be unique in its own way.
And while you think it is no big deal, your captions can actually uplift your presence in ways you can’t imagine.
From giving a unique edge to your brand or crafting a personality that communicates with users, a caption can change your entire social media marketing game.
Thinking a little about the context before posting a picture might not seem like a huge step, but it can be the boost that your brand is longing for.
Before getting into nitty-gritty, always follow these two golden rules of content on social media, one is Quality and another is Consistency.
But I am not a social media copywriter
Not everyone is born with crafty writing skills, but you can still work your way up when it comes to creating great captions for social media posts.
Here are a few tips to keep in mind while writing copy
- Imagine and create a strong brand voice
- Social media Design & Craft content with an intention
- Don’t overboard with the limit
- Give importance to your lead
- Engage with your audience
- Be consistent, and relevant
- Use hashtags wisely
- Convey a story
- Be yourself to make it unique
Where to start as a social media copywriter?
If you think the copy you write for your schedule Instagram posts can work equally great for your schedule LinkedIn posts, you need to pause and reflect. Every social media platform has a different purpose and limitation.
Each platform has a character count to maintain. As a social media copywriter, you need to know these limitations like the back of your hand.
Twitter, as we know, limits us to 280 characters, and if you want to add a visual, it chops off another 24 characters (Update: not anymore). So your contact has to be crisp and engaging at the same time to maintain the limit.
However, Facebook is a bit easy-going here; it shows around 477 characters on display, and the rest is hidden behind the ‘read more walls of the post.
Instagram, a visually driven platform, allows 140 characters in the lead, and the rest is yet again hidden behind a ‘read more’ link.
The professional platform Linkedin scrapes off the caption behind a ‘see more’ tab after 300 words. The ball is in your court if you work around well with these number and curate some engaging copy and do a smart cut-off so that your audience walks that extra mile to stand up and take notice.
While crafting your social media marketing proposal strategy, you must be the jack of all social media glossary. And here’s a quick guide on how you can do it, we’ve found out the keynote of every social media platform so you can sit back and take all the deets on how to score that social media attention.
With around 500 million+ activities daily, Instagram is quintessential for this social era. It is a platform that is driven by engagement; according to the Instagram algorithm, the more comments and reliability of the post, the higher it ranks on the user feed.
A great caption can help you spark a conversation or garner public opinion; it lets your brand tell a tale to millions of users. It also sets you apart from other run-of-the-mill social media copywriters.
To ace your Instagram game, follow these few tactics:
Identify your audience
Instagram has millions of users, but you don’t have to reach out to all of them. Know your crowd and curate content according to them. Let your followers understand the intention behind your caption so that they can relate to it, so first things first, ask yourself who do want to reach out to.
If something’s start is dull, you will scroll past it. To catch the user’s attention, make sure your caption has an exciting and curious start. Begin with the mystery unraveled behind the ‘read more’ link, leaving the user with no choice but to engage. Also, you can keep it crisp or give a relatable pop-culture reference so the double tap flows in.
Use this veto card wisely; hashtags drive engagement, define the campaign and increase the outreach of your post. Instagram allows around 30 hashtags, but don’t go overboard with it; keep it relevant.
You can use them wisely in between your post or at the end of them to make them look less spammy. If it’s a long caption, use them in the comments section. Also, ensure that the hashtags you use are trendy and serve the purpose.
You can use captions in countless ways and tickle your creative side with a leash in your hands. The way you craft your caption can state the purpose of your post and would help the crowd to connect. To keep it light and fun, insert an emoji with a pun; you can also have shout-outs to get that extra cake or go ahead with the simple user-generated story. Your caption can also be an open-ended question seeking opinions or a CTA to let your friends join in the laughter.
The keynote of this is Engagement, whatever it is, the user should always feel the post should be worthy of his comment or a compliment.
One of the oldest and largest social networking platforms demands a unique strategy. A strong brand voice, interactive video, or maybe a live session is the most effective way to be on top of the chaotic feed.
Being home to more than 2.32 Billion users, Facebook can be a source of die-hard loyalists for your brand.
Working around Facebook is very easy if you have consistency, which is easy if you use a good schedule Facebook posts.
Here are a few facebook hacks you can use while using Facebook Publishing tools:
Experiment with length
Facebook offers a large 63,000 character limit on its post, so you can experiment with your copy style as well as make it as informative as possible. But make sure it’s not too long to crack some sleep into the user; keep it on a minimal edge. Give insight into your company, or keep your caption simple. It’s worth experimenting with what works best for your audience and then maintaining consistency.
It’s always fun to tickle creative minds for their opinion or pique their interest. A question still proves to be a challenging caption for many if you post a guide with a caption. “Our business guide” won’t look as appealing, but if you rather put it in a question format like, “Stuck with your business? Check out our guide to know it all.”
Let’em work for you.
The best way to drive engagement is to create content where people can relate on the same level. Facebook is the best place to have a little fun with “Tag-a-Friend” or “Caption-this” posts, and for a diverse platform like Facebook, people always have a different perspectives to share. You can also link your website or blog to let them follow the lead to gain an extra edge about the topic and help you increase traffic, so it’s a win-win case!
The major takeaway is to keep it creative, interactive and fun, post at non-chaotic times to have a chance of visibility. It’s not a “one-size fits all” place, but definitely, a store where everything is available.
Twitter is a place for short, succinct, and to-the-point content. It can help your brand reach heights only if you play by the rules of – crisp yet conversational copy in 280 characters. The quick-witted one with a funny bone can always have tons of retweets and tweak up their social media game.
Read More: How to delete Twitter Account?
To have a better insight, here are a few ways to get attention on Twitter by schedule tweets:
Talk to people
This may sound like an old one, but try to make your Twitter more welcoming by talking to people rather than talking to them. Yes, it might feel like your tweet is just for a crowd you have no clue about, but think of them as your shadow friends and start a conversation, as simple as that.
The tone of your tweets will go a long way to define whether you really want to spark a connection or you’re just there to do the part.
With its new policy, Twitter has taken the bull by the horns by scraping off the @name under the character count, giving a little flexibility, but the links are still the same. Each link is worth 23 characters.
You don’t want to show a long link, though, as people may question the URL they see. To maintain consistency, try shortening the URLs with bitly or FDLs. A good Tweet scheduler will always be able to shorten the URL for you. Hence, you can have a post with a cool description and a link to follow; this will help you boost traffic without giving up on the space.
Yet again, like Instagram, Hashtags are a big deal on Twitter and Pinterest as well because These sites also generate hashtags-based content. So use your hashtags wisely on Twitter or Pinterest for business.
You can use a trending hashtag to enhance your chances of visibility and direct you toward a network of like-minded people to socialize with. As a social media copywriter, hashtags are the best tool in your quiver. When you post using social media bulk scheduling, you can insert hashtags to get more higher views.
Besides hashtags, incorporating buzzwords into your tweet also works the charm. While it may sound trivial, this small step may help you in a long way in making your Twitter presence engaging and compelling.
The bottom line here is to understand the viral nature of Twitter and then let your copy make a sensation with short and relative content, with the dramatic outreach of this platform your brand might tweak up with tweets and retweets.
Unlike any other social media platform, LinkedIn has a unique audience looking forward to learning new skills and meeting other like-minded mentors or peers, employees, and businessmen.
The content marketing strategy on this platform is supposed to be educational as well as informative. LinkedIn is a promising channel to generate potential leads, drive traffic and build leadership.
Here are a few things you should know about posting content on LinkedIn:
Trends and How-tos
It is a place where people spend their time to actually understanding the business environment. Being a professional social platform, the most searched articles on LinkedIn are about the current industry trends with a headline phrase similar to “The future of,” In the year,” and other newsworthy blog posts.
Thoughtful leadership content
People invest time on LinkedIn to do their jobs better and seek solutions to their problems. Viral content from BuzzFeed or Refinery won’t do well for your LinkedIn post. As a social media copywriter, you must know what will work on each social network, including LinkedIn.
Hence, engaging and insightful content will drive more traffic. According to a LinkedIn marketing blog, “Clicks, shares, and comments are all good indicators of engaging content. While it can be tempting to sell your audience on the benefits of your product or service, “salesy” content doesn’t generally perform well on LinkedIn.”
Hence, LinkedIn clears the air in generating thoughtful leadership content and works well with informative content that resonates with your company’s ethos and your brand values or with an effective business solution.
Analyze the analytics
Wouldn’t it be easier to create compelling content if you clearly know what the user wants? Linkedin offers different ways to drill down and understand user behavior and the type of content they seek; you can try your hands on optimizing and analyzing your campaigns with Linkedin company page analytics or publishing analytics.
The principles that underpin B2B content on LinkedIn simply says that you should have a clear conscience while writing articles, have a promising headline and informative yet practical content based out of research and trends. Consider the time of the reader as an investment- after all, it’s a Busy man’s platform.
In the end, Social media is all about Socialising – try talking to people and encourage them to understand your brand and participate in a conversation with you. Don’t be so centered on the media part that you forget the idea of being social. RecurPost is one of the best free Hootsuite alternatives and also one of the most trusted Planable alternatives. RecurPost is an excellent Pinterest scheduler. It can help you schedule pins and schedule Google business profile posts, and much more, which saves a lot of time.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.