RecurPost vs Loomly: Quick Comparison Overview
RecurPost is the better choice for organizations managing more than 12 social media profiles, requiring X (formerly Twitter) publishing, or requiring granular platform-specific publishing features. These advanced functionalities include –
- TikTok comment, duet, and stitch settings,
- Google Business Profile CTA buttons,
- Instagram location, people, and
- Product tagging, and
- YouTube Shorts thumbnail support.
One of RecurPost’s USP is specializing in building libraries of recurring evergreen content that automatically republishes over time.
Moreover, its per-profile pricing structure also provides greater flexibility, allowing teams to scale without moving to a $332 plan.
Loomly is better suited for teams with complex content production processes. It offers custom user roles and supports collaborative review cycles across stakeholders. Plus, Loomly makes teamwork easy with shared calendars, preview mockups, post suggestions, and fast client approvals. The tool’s multi-stage approval workflows help ensure content is reviewed and approved before publication. Loomly’s pricing is tied to plan tiers, which may require upgrading to a higher-cost plan as your team or account requirements grow.
Ultimately, choose RecurPost for superior technical publishing power and scalable pricing, or choose Loomly for seamless team coordination and structured approval workflows.
Try RecurPost free for 14 days, no credit card required.
| Dimension | RecurPost | Loomly |
|---|---|---|
| Starting price | $9/mo (2 profiles) | $65/mo (12 accounts, 3 users); no mid-tier above |
| Scaling | Per-profile add-on at $5/mo | Jump from $65 to $332/mo Beyond plan |
| Free plan | None; 14-day trial, no card | None; free trial, no card |
| X (Twitter) support | Yes, with a built-in wallet for a $0.20/URL Tweet fee | No |
| Per-platform customization depth | Deep (TikTok comment/duet/stitch, GBP CTAs, IG collaborator/tagging, YouTube Shorts) | Basic (first comment + light per-platform tweaks) |
| Instagram DM automation | Yes, keyword-triggered, with custom CTA buttons | No |
| Password-free client onboarding | Yes, email or link invite, no credentials shared | No, standard collaborator invite with login |
| Approval workflows | Approval queue (submit/approve/edit/reject) | Custom roles + assignment triggers + state guards |
| Granular role-based access | No, workspace members have full edit rights | Yes, custom roles |
| Platforms supported | FB, IG, X, LinkedIn, Pinterest, TikTok, YouTube, GBP, Threads, Bluesky | FB, IG, LinkedIn, Pinterest, TikTok, YouTube, GBP, Threads, Bluesky, Snapchat, Custom (via Zapier) |
| Inbox coverage | FB, IG, LinkedIn comments + GBP reviews | FB, IG, LinkedIn, TikTok comments/messages/mentions |
| AI surfaces | Composer, image gen, inbox replies (separate credits), Chat with Reports, testimonial images | AI Assistant chat, AI Knowledge (brand-aware), content curation, AI analytics |
| White-label reports | Yes, selected plans | Yes, customized portal |
| Mobile app | iOS + Android (basic; advanced settings web-only) | iOS + Android |
| Customer support | 24×5 human (email, chat, Zoom demos) | Help Center + tutorials + webinars; account managers on higher tiers |
| Free trial | 14 days, no card | No card required |
Why Businesses Are Comparing Loomly and RecurPost in 2026
Loomly’s pricing changes introduced in 2025 have become the primary factor driving comparisons with alternative social media management platforms. Its Starter plan is priced at $65 per month and supports up to 12 social accounts and 3 users. The next available plan costs $332 per month, with no mid-tier option or incremental add-ons available for additional accounts or team members.
As a result, agencies and growing marketing teams can quickly encounter a scaling challenge. Once teams exceed the Starter plan’s limits, the only available option is to upgrade to a higher-tier plan. This results in a significant increase in cost, even if they do not yet require the full capacity or feature set of that plan.
This pricing structure is one of the primary reasons businesses compare Loomly with alternatives such as RecurPost. However, it is not the only consideration. Two additional factors commonly influence the evaluation process.
The second factor is the customization gap. Loomly’s per-platform composer is basic, as it supports only initial comments and platform-specific edits.
RecurPost provides a broader set of platform-specific features that agencies rely on for day-to-day publishing. These include –
- TikTok – privacy status, comment/duet/stitch settings, content disclosure for branded content,
- Google Business Profile -CTA buttons like Sign Up, Book, and Order Online, plus alerts when GBP rejects a post after initial approval,
- Instagram collaborator invites, location tagging on reels, people and product tagging,
- YouTube- Shorts thumbnails, categories, and tags, and
- LinkedIn – document and carousel uploads in PDF, PPT, or DOC.
For agencies managing content across multiple platforms, these advanced publishing controls can significantly streamline workflows. Plus, it can reduce the need for manual post-publication adjustments.
The third critical issue is the missing platform integrations. While Loomly supports Snapchat and RecurPost does not. One of the most notable limitations is the lack of X (formerly Twitter) publishing support in Loomly. For agencies managing client accounts on X, this often requires the use of manual publishing processes or additional tools, reducing workflow efficiency.
Pricing Comparison: The Real Cost at 5, 12, 20, and 30 Accounts
At 20 social accounts, RecurPost costs $79/month, and Loomly costs $332/month. This gap is the most important number in this article and it precisely explains how the gap forms.
RecurPost pricing at a glance
RecurPost prices per profile, with three published plans:
- Starter: $9/month, 2 social profiles
- Personal: $25/month, 5 social profiles
- Agency: $79/month, 20 social profiles
- Enterprise: custom (100+ profiles)
Add-on pricing is public, and agencies can buy features individually. An extra social profile costs $5/month on any plan. The Agency plan with 10 extra profiles costs $79 + $50 = $129/month for 30 accounts. Add-ons are available for AI posts, AI images, RSS feeds, team members, and shareable calendars, so the bill scales in $5 to $15/month rather than tier jumps.
RecurPost offers a transparent add-on pricing model that allows agencies to purchase additional features and capacity as needed. For example, an extra social profile costs $5 per month on any plan. An Agency plan with 10 additional profiles would cost $129 per month, consisting of the base plan price of $79 plus $50 for the added profiles.
Additional add-ons are available for features such as –
- AI posts,
- AI images,
- RSS feeds,
- Team members, and
- Shareable calendars.
This approach enables organizations to scale incrementally, with costs typically increasing in smaller increments rather than requiring upgrades to significantly higher-priced plans.
For a complete list of available add-ons and pricing details, refer to RecurPost’s pricing page.
Loomly pricing at a glance and the 2025 restructure
Loomly publishes two paid tiers as of May 2026 (per Loomly pricing):
- Starter: $65/month ($49/month billed annually), 12 social accounts, 3 users
- Beyond: $332/month ($249/month billed annually), 60 social accounts, unlimited users
- Enterprise: custom (61+ accounts)
Loomly does not offer a mid-tier plan or add-on options for expanding the Starter plan. As a result, organizations that reach the Starter plan’s limit of 12 social accounts or 3 users must upgrade to the Beyond plan to accommodate further growth.
Pricing scenarios
| Account count | RecurPost monthly | Loomly monthly | Difference |
|---|---|---|---|
| 5 accounts | $25 (Personal) | $65 (Starter) | RecurPost saves $40/mo |
| 12 accounts | $79 (Agency, 8 profiles unused) | $65 (Starter) | Loomly saves $14/mo |
| 20 accounts | $79 (Agency) | $332 (Beyond) | RecurPost saves $253/mo |
| 30 accounts | $129 (Agency + 10 add-on profiles) | $332 (Beyond) | RecurPost saves $203/mo |
Two takeaways. Loomly is cheaper in one specific range: 6 to 12 accounts on the Starter plan, where Loomly’s $65/mon sits below RecurPost Agency at $79/mon. Above 12 accounts, RecurPost is $200–$250/month cheaper because Loomly forces an upgrade to Beyond, while RecurPost allows you to add profiles in $5 steps.
There are two key takeaways from the pricing comparison. On one hand, Loomly is the more cost-effective option for organizations managing between 6 and 12 social accounts. Primarily because its Starter plan is priced at $65 per month compared to RecurPost’s Agency plan at $79 per month.
On the other hand, the cost dynamics change significantly once an organization exceeds 12 social accounts. At that point, Loomly requires an upgrade to the Beyond plan, whereas RecurPost allows additional profiles to be added incrementally at $5 per profile.
As a result, RecurPost can be approximately $200–$250 per month more affordable for teams managing larger numbers of social media accounts.
Free trials and free plans
Both tools offer free trials without requiring a credit card. RecurPost offers a 14-day trial, while Loomly offers a 7-day trial. Loomly also offers a free plan with 3 social accounts, 1 user, 1 calendar, and 5 posts/month as of 2026.
By contrast, RecurPost focuses on paid plans rather than a free tier. Its pricing model emphasizes flexibility and scalability, allowing users to add social profiles and features as needed through incremental add-ons.
Platform Support: Where Each Tool Publishes
Loomly does not publish to X (Twitter). RecurPost supports X publishing and includes a built-in wallet that pays X’s $0.20 per-URL Tweet fee from a pre-funded balance. This is the most important platform difference, because every other major social platform is available on both tools.
The X (Twitter) gap and the per-URL fee
X started charging $0.20 per Tweet that contains a URL. This fee is levied directly by the platform on the third-party API connection. This simply means that X bills the posting account, not the scheduling tool. For agencies posting promotional content with destination links, the cost adds up quickly at scale.
To resolve this bottleneck, RecurPost built its Twitter Wallet feature for this workflow. Agencies can pre-fund a wallet within the RecurPost dashboard. When a scheduled Tweet with a URL is published, the $0.20 platform fee is deducted directly from that wallet balance. This setup consolidates spending into a single dashboard. Therefore, clients do not receive separate X bills, agencies track spending in one place, and posts do not fail because of unpaid platform fees.
Conversely, Loomly does not offer an equivalent system because it discontinued all publishing and integration support for X. As a result, Agencies with X in a client’s plan either post Tweets manually or run a second tool for that one platform.
Per-platform customization depth
RecurPost’s composer provides deeper customization controls across every platform that Loomly also supports. For agencies and teams with frequent publishing schedules, these additional controls can deliver noticeable workflow and efficiency benefits in a relatively short period of time.
| Platform | Loomly | RecurPost | Notable per-platform details |
|---|---|---|---|
| Facebook (Pages, Groups) | ✓ | ✓ | RecurPost: first comment, text background, Feed/Story/Reels selection. Groups via push notifications |
| Instagram (Business) | ✓ | ✓ | RecurPost: first comment, collaborator invites, location, and people/product tagging on reels, custom thumbnails |
| Instagram (Personal) | ✗ | ✓ via push notifications | RecurPost only |
| X (Twitter) | ✗ | ✓ with built-in wallet | RecurPost handles X’s $0.20-per-URL fee centrally |
| ✓ | ✓ | RecurPost: first comment, document, and carousel uploads (PDF, PPT, DOC) | |
| ✓ | ✓ | Both: title, destination link | |
| TikTok | ✓ | ✓ | RecurPost: privacy status, comment/duet/stitch controls, content disclosure |
| YouTube | ✓ (long videos only) | ✓ (Shorts + long) | RecurPost adds Shorts and custom thumbnails |
| Google Business Profile | ✓ | ✓ | RecurPost: CTA buttons, post-rejection alerts |
| Threads, Bluesky | ✓ | ✓ | Both supported |
| Snapchat | ✓ | ✗ | Loomly only |
| Custom channel via Zapier | ✓ | ✗ | Loomly only |
For URL shortening and click tracking, RecurPost includes both a built-in shortener and Bitly integration, with click analytics per shortened link. While Loomly uses the Loom.ly shortener.
Niche platforms: Snapchat, Threads, Bluesky
Snapchat is the one platform Loomly supports that RecurPost does not. Both tools support Threads and Bluesky. If a client’s plan includes Snapchat, Loomly is the simpler option. If it does not, the platform comparison table favors RecurPost.
Client Onboarding and Approval Workflows
RecurPost handles client onboarding better, while Loomly provides deeper approval workflows. This section reflects the split honestly.
Adding client accounts: password-free vs invite-with-login
RecurPost lets clients add their social accounts to the agency’s workspace through an email invite or a shareable link. Clients do not have to share credentials or get a Loomly-style collaborator account with a password to manage. They click the link, authenticate with Facebook, Instagram, or another platform, and the account connects directly to the agency’s RecurPost workspace.
This detail matters most for clients in regulated industries. Legal, healthcare, and financial services teams often have IT policies that block credential sharing. Regular password rotations break standard scheduling workflows every quarter. Password-free onboarding allows agencies to manage these clients without creating security exceptions.
In contrast, Loomly uses a standard collaborator-invite system. Clients receive an account, a login, and access to the calendars they are invited to. The workflow is familiar because most major scheduling tools use the same model, including Hootsuite, Buffer, Sprout Social, Agorapulse, and SocialPilot. However, RecurPost’s password-free onboarding flow is the exception.
Approval workflows: simple queue vs custom roles and state guards
Loomly provides a more configurable approval workflow system. Teams can build custom workflows with assignment triggers that route posts to specific approvers based on defined rules. In addition, state guards can be used to prevent posts from moving forward until the required conditions are met. Besides, custom roles let the team define who can do what. Custom roles allow organizations to assign responsibilities and manage access permissions according to the specific needs of each team member.
Conversely, RecurPost has an approval queue where team members submit posts, and approvers can approve, edit, or reject them. Plus, approval settings operate at the workspace level, so each client can have its own rules. The setup process is simpler and faster. However, RecurPost does not support custom user roles.
This represents a notable limitation of RecurPost’s collaboration framework. All invited workspace members are granted full editing permissions. Plus, the tool does not currently support granular role-based access controls such as read-only, editor-only, or approver-only permissions.
As a result, organizations that require clearly defined user roles, approval hierarchies, or strict separation of responsibilities may find Loomly to be a more suitable solution. Its role-based permission structure is particularly advantageous for teams operating under governance, compliance, or audit requirements.
Shareable calendars and client comments
RecurPost has shareable calendar links that give clients or stakeholders view-only access, with optional comments available for feedback. Loomly does not support calendar sharing. Both tools support approval-based review workflows, but only RecurPost allows clients to view the calendar without requiring a login.
Engagement, Inbox, and DM Automation
Loomly covers four platforms in its inbox:\, namely-
- Facebook,
- Instagram,
- LinkedIn, and
- TikTok
RecurPost’s inbox currently supports key engagement channels, including –
- Facebook Pages,
- Instagram Business accounts,
- LinkedIn Company Pages, and
- Google Business Profile reviews.
In addition to centralized engagement management, RecurPost offers Instagram DM keyword automation, enabling businesses to automatically respond to user messages and streamline lead-generation workflows. To RecurPost’s advantage tadvantage, this capability is not currently available in Loomly.
Inbox coverage by platform
Loomly’s inbox handles Facebook and Instagram comments, mentions, and messages, LinkedIn comments and mentions, and TikTok comments. It also includes saved replies, conversation status tracking (Open, Unread, Read, Archived), and team-member assignment tools.
RecurPost’s inbox handles Facebook Pages comments and messages, Instagram Business comments and DMs, LinkedIn Company comments, and Google Business Profile reviews. Notifications start as soon as the account is connected. Inbox controls include filters, label assignment, team assignment, and the ability to add a comment to a content library for later reuse.
If TikTok comment management is part of your daily workflow, Loomly’s inbox is the better fit. If GBP review management is part of the agency’s service, RecurPost is the better fit because Loomly does not surface GBP reviews in its inbox.
AI-assisted replies and credit usage
Both tools have AI-suggested replies in the inbox. RecurPost’s AI Suggestion feature drafts replies based on comments or messages, and users can edit them before sending. In contrast, Loomly has Reply with AI in the inbox, along with automated AI replies for Facebook, Instagram, and TikTok.
One operational detail worth noting is that RecurPost’s inbox AI does not consume AI post-generation credits. The inbox AI system and post-generation AI system are billed separately. For agencies handling high inbox volume, reply activity does not reduce the available post-generation credit pool.
Conversely, Loomly’s core strengths lie in content collaboration and workflow management. For teams whose primary focus is content planning and approval processes rather than high-volume engagement management, this may be a more relevant consideration.
Instagram DM automation: keyword-triggered messages with CTAs
A notable feature differentiator for RecurPost is its support for Instagram DM keyword automation, a capability that is not currently available in Loomly. Agencies can create a rule that triggers when someone comments on a specific post with a keyword like “price” or “details.” RecurPost then sends an automatic DM with up to 500 characters and a CTA button linking to a page, form, or offer. The system also posts an automatic reply under the comment to confirm the DM has been sent.
For agencies running lead-capture campaigns on Instagram, this workflow converts post engagement into DMs without requiring manual follow-up. Loomly does not currently support keyword-triggered DM automation.
RecurPost has rolled out an upgrade to its DM Automation feature. The update gives better control over who receives messages and how users move through the flow.
The new “DM Only If Follow” option lets you send DMs only to followers. If someone comments but doesn’t follow, the message is paused. It gets sent only after they follow your account. This helps filter low-intent users and brings in more serious followers.
There’s also a new Non-Follower Flow. When a non-follower comments, they get a prompt asking them to follow to unlock the message. Once they follow, the system sends the original DM automatically. This creates a simple journey from comment to follow to message.
Why this works well:
- You control who gets your messages
- Comments turn into follower growth
- You build a more engaged audience
This setup works great for use cases like exclusive offers or flash sales, where you want only interested users to engage.
AI Features Compared
Both tools include AI features. The decision ultimately depends on your organization’s AI requirements. Loomly emphasizes a unified, brand-aware AI experience. In contrast, RecurPost incorporates AI capabilities across multiple functions, including content creation, inbox management, image generation, and reporting.
| Capability | Loomly | RecurPost |
|---|---|---|
| AI assistant chat in Composer | ✓ | ✓ |
| Brand-aware AI (uses company info as context) | ✓ AI Knowledge | partial via custom fields |
| AI image generation in Composer | ✗ | ✓ platform-sized |
| AI inbox replies | ✓ Reply with AI | ✓ AI Suggestion (separate credit pool) |
| AI report Q&A | ✗ | ✓ Chat with Reports |
| AI testimonial-image creation | ✗ | ✓ from GBP reviews |
| AI content curation (suggested images and captions) | ✓ | partial via templates |
Loomly’s AI Knowledge is the strongest single AI feature on either tool. Teams provide Loomly with the company’s website and brand information. Moreover, the AI uses that context when generating content. For agencies with strict brand guidelines, the output stays closer to the client’s voice than generic AI captions.
RecurPost takes the opposite approach. It has more AI features across the platform, with less built-in brand context by default. AI image generation is available in the composer and AI Suggestion in the inbox uses a separate credit pool. Additionally, Chat with Reports answers analytics questions in plain language, like “which post drove the most clicks last month”. Plus, AI testimonial templates convert Google reviews into branded social images.
Both approaches offer distinct advantages and are designed to support different operational requirements and agency workflows. Agencies with strict brand-guideline requirements fit Loomly’s AI Knowledge model better. While agencies that rely on AI across content creation, inbox replies, and reporting fit RecurPost’s distributed AI model better.
Analytics and Reporting
Both tools cover the standard reporting features. The main differences are white-label customization, where Loomly provides a more polished client portal, and AI-based reporting interaction. In comparison, RecurPost’s Chat with Reports delivers stronger question-answering capabilities.
Loomly’s Analytics & Reports module covers Facebook, Instagram, TikTok, Bluesky, LinkedIn, and the Loom.ly link shortener. White-label reporting includes a customized portal with the agency’s branding. Reports can be scheduled weekly or monthly through email and exported as PDF or Excel files. Loomly’s “Analyze with AI” feature generates narrative summaries from reporting data.
RecurPost has separate report types, such as-
- Executive Snapshot,
- Publishing Behavior,
- Top Posts,
- Impressions,
- Engagement,
- Engagement Rate, and
- Reach & Visibility Trend.
Platform-specific analytics support LinkedIn, Pinterest, TikTok, YouTube, and Threads. Plus Chat with Reports allows team members to ask plain-language questions about reporting data. White-label reports are available on selected plans, with scheduled email exports and the option to remove RecurPost branding entirely.
RecurPost has real reporting gaps. The platform does not include GMB analytics reports, despite supporting GBP inbox integration.
RecurPost now supports Google Business Profile analytics, providing deeper insights into business listing performance and customer engagement. Users can track key metrics such as customer actions, impressions, reviews, ratings, search keywords, Q&A engagement, and publishing activity. This enables businesses to monitor visibility, engagement, customer intent, and reputation management from a single dashboard.
Agencies that depend on competitor benchmarking for reporting will need a separate tool. Neither platform handles that workflow well. Loomly partially addresses it through the Social Listening module on the Beyond plan, which includes 4 listens per month.
Organizations that rely on competitor benchmarking may require a dedicated social listening tool. Neither platform is primarily designed for competitive intelligence or share-of-voice analysis.
Loomly offers limited competitor monitoring through its Social Listening module on the Beyond plan, which includes 4 listening queries per month.
RecurPost takes a different approach. Its analytics focus on owned-channel performance, helping teams track content performance, audience engagement, and account growth.
For advanced competitor analysis and market monitoring, most organizations will benefit from supplementing either platform with a specialized social listening solution.
Customer Support and Onboarding Resources
RecurPost wins on hands-on human support availability. While Loomly scores on documented public resources.
RecurPost provides 24×5 customer support through email, chat, and Zoom calls. Demos with a human salesperson are part of the standard onboarding process and are not restricted to enterprise plans. The Knowledge Base covers –
- calendars,
- content libraries,
- recurring posts,
- inbox management,
- reporting, and
- account settings with in-app links connected to the relevant screens.
RecurPost also provides public templates, ebooks, and video tutorials.
In comparison, Loomly provides a Help Center, formal tutorials, webinars, and a service-status page. Plus, its asset library is polished. However, user reviews describe live support response time as inconsistent. This is primarily because the overall experience is often influenced by the nature of the request and the customer’s subscription plan. Dedicated account managers are available only on higher-tier plans, not on Starter.
RecurPost is the better fit for agencies that value fast access to human support when problems occur.
Loomly may be a better fit for agencies that prefer to rely on self-service learning resources before contacting support. It offers a more extensive library of webinars and educational content to support independent learning and onboarding.
Honest Limitations of Both Tools
Both tools have real limitations. Naming them is the only way the rest of this comparison earns trust.
Where RecurPost May Not Be the Ideal Fit
- No granular role-based access. Every workspace member has full edit rights. Read-only viewers, editor-only roles, and approver-only access do not exist.
- Facebook and Instagram accounts occasionally disconnect because of token expirations and platform policy changes. A weekly check is usually required to confirm that all profiles still show as Active.
- The interface is functional, not the most modern-looking. It is faster than the polished tools, but it does not look like a 2026 SaaS product.
- No social listening, sentiment analysis, or share-of-voice tracking. The inbox is for managing your own accounts, not for monitoring conversations across the web.
- No direct CRM or helpdesk integration. The inbox does not push conversations into Salesforce or HubSpot.
- The mobile apps handle scheduling and inbox monitoring well. Advanced settings (creating libraries, deep analytics) live on the web app.
- No Snapchat publishing.
Where Loomly May Not Be the Ideal Fit
- Per-platform customization is basic compared to RecurPost. The deeper controls (TikTok comment/duet/stitch, GBP CTA buttons, IG location and people/product tagging) do not exist in Loomly’s composer.
- No X (Twitter) support at all.
- No Instagram DM automation.
- No published add-ons. Hitting the Starter ceiling means jumping to Beyond at $332/month.
- The library stores assets but does not drive a posting schedule; recurring posts are built one at a time.
- Link-in-bio is in development.
- Bulk upload is on Beyond and Enterprise only, not Starter.
- No shareable calendar link for clients.
- Customer support response is inconsistent based on the support representative and the customer’s plan.
The honest summary: RecurPost’s gaps are role configuration, analytics depth, and Snapchat support. While Loomly’s gaps are composer depth, automation features such as X publishing and DM automation, and pricing flexibility.
The better choice depends on which limitations your agency can manage more easily.
Pick RecurPost When / Pick Loomly When
RecurPost is the right choice for teams managing more than 12 accounts. It is also well-suited for organizations that require X (formerly Twitter) publishing or when deeper per-platform controls are part of the daily posting workflows.
By contrast, Loomly is the right choice when your team depends on approval workflows with custom user roles before content goes live. Its collaboration features are designed to support more complex content review and publishing processes.
Pick RecurPost when
- The agency manages 12 or more social accounts. Loomly’s $332 Beyond plan is a 5× jump from the Starter plan, while RecurPost scales through $5/profile add-ons instead of forcing a tier upgrade.
- A client plan includes X (Twitter) publishing. RecurPost supports X and handles the $0.20-per-URL fee through its built-in Twitter wallet. Loomly does not support X publishing.
- Pick RecurPost when per-platform customization is part of daily posting. TikTok comment, duet, and stitch controls, Google Business Profile CTA buttons, Instagram collaborator invites and tagging, YouTube Shorts thumbnails, and LinkedIn carousel or document uploads are all in RecurPost’s composer. Loomly does not provide these publishing controls.
- Onboarding regulated-industry clients. RecurPost’s password-free invite avoids credential sharing, which makes legal, healthcare, and finance clients without a security exception.
- Instagram DM lead capture is part of the strategy. Keyword-triggered DM automation with custom CTA buttons is a RecurPost feature; Loomly has no such features.
- The agency is budget-sensitive at any scale below 60 accounts. RecurPost is $200–$250/month cheaper at the 13-59 account range.
- Reliability matters across many client accounts. RecurPost handles 850+ documented post-failure error types (token expiry false positives, image dimension mismatches, codec rejections, GBP rejection-after-acceptance) so the agency catches issues before the client does.
Pick Loomly when
- Approval workflows with custom roles, assignment triggers, and state guards are non-negotiable. RecurPost’s approval queue has no custom roles.
- Brand-aware AI is a primary requirement. Loomly’s AI Knowledge feature uses company information and website content as context for AI-generated output.
- A client plan needs Snapchat publishing. RecurPost does not currently support Snapchat.
- Loomly is a better fit for process-mature teams that value structure over setup speed. Its workflow configurability is strong, but teams spend more time setting up and maintaining those workflows correctly.
The borderline cases
A few scenarios fit either tool:
- Loomly is the cheaper option for agencies managing 6 to 12 social accounts without X publishing, advanced per-platform posting controls, or DM automation requirements. At this account range, Loomly’s $65 Starter plan costs less than RecurPost’s $79 Agency plan. However, RecurPost is a more cost-effective long-term $79/mo option, because it includes up to 20 profiles, preventing the expensive tier upgrades Loomly forces as you grow.
- Loomly is a better fit for small in-house teams that value approval rigor more than cost optimization at this account size. Its workflow configurability justifies the price difference for teams that depend on structured approval processes.
- RecurPost is a strong choice for teams seeking to streamline social media management and improve workflow efficiency. Its evergreen libraries automatically keep your feed active, reducing manual scheduling.
- Loomly supports Snapchat natively, but has zero support for X. Neither tool covers both natively. Pick which platform matters more.
- RecurPost supports X with an advanced automated billing wallet but lacks Snapchat support. If RecurPost looks like the better fit, start the 14-day free trial.
How to Migrate from Loomly to RecurPost
The migration process mostly involves rebuilding content and simplifying workflows. Loomly does not support native bulk content export, so agencies should expect a 2- to 4-hour transfer process per client rather than a one-click migration.
- Audit existing Loomly content- Review each Loomly Calendar, which is Loomly’s term for a RecurPost workspace, and inventory the posts, media assets, and custom fields used by the team.
- Export what you can from Loomly- Export each calendar to PDF (max 100 posts per export). For analytics data, use the Reports module to export PDF or Excel files. Loomly does not provide bulk content export with attached media files, so teams must move or rebuild the content manually.
- Import into RecurPost –The 3 options include:
- Social Media Import: pull existing posts directly from each connected social profile into a RecurPost library (e.g., the last 100 Facebook posts become a starting library).
- CSV bulk upload: build a spreadsheet of captions, media URLs, and post types, and upload to a library.
- RSS Feed Import: for ongoing blog or content sources, the RSS Feed Manager auto-pulls new items as draft posts.
- Set up posting schedules- RecurPost lets you set time slots per library, so adding a post to the library queues it for the next available slot. Configure the slots once per library, then add content as it comes in.
- Reconnect client social profiles via a password-free invite link- Send each client an invite link. They authenticate to their social platforms. The accounts connect to the workspace without requiring credential sharing.
- Test with one client first; expand once the cadence is verified- Pick a client with simple content needs and run two weeks of posting before migrating the rest.
| Loomly concept | RecurPost equivalent |
|---|---|
| Calendar | Workspace |
| Library (asset storage) | Library (assets + posting queue) |
| Custom workflow with state guards | Approval Queue |
| Loom.ly link shortener | Built-in shortener + Bitly integration |
| AI Knowledge | Custom fields + AI templates |
| Loomly Calendar collaborator | Password-free invite link |
If the content rebuild looks daunting, RecurPost’s support team helps with bulk imports during onboarding. Email support@recurpost.com or start a free trial and book a demo for migration assistance.
Final Word
Pricing, X support, and per-platform customization depth are the three main reasons most agencies switch from Loomly to RecurPost. Custom-role approval workflows, the AI Knowledge feature, and Snapchat support are the three main reasons some agencies prefer Loomly. Taking advantage of RecurPost’s trial period can provide valuable insight into how the platform supports your social media management needs. The 14-day free trial covers a full posting cycle, and the support team handles bulk migration during onboarding.
RecurPost vs Loomly FAQs
1. Is RecurPost cheaper than Loomly?
RecurPost is a more cost-effective option than Loomly at most account counts. RecurPost starts at $9/month for 2 profiles, whereas Loomly starts at $65/month for 12 accounts. At 20 accounts, RecurPost Agency is $79/month, while Loomly forces Beyond at $332/month because Starter caps at 12. The one window where Loomly is cheaper is 6–12 accounts on Starter ($65 vs RecurPost Agency $79).
2. Does Loomly support Twitter or X?
Loomly does not support X (Twitter). X (Twitter) is not included in Loomly’s published platform list as of 2026. RecurPost supports X publishing and includes a built-in wallet that handles X’s $0.20 per-URL Tweet fee through a pre-funded balance. Therefore, agencies do not need to manage separate X billing for each client account.
3. Can I switch from Loomly to RecurPost without losing content?
You can switch from Loomly to RecurPost, but the process requires a manual rebuild because Loomly does not provide bulk content export. RecurPost’s Social Media Import feature can pull past posts from connected social profiles and organize them into content libraries. Agencies should plan 2 to 4 hours per client for a complete rebuild.
4. Do RecurPost and Loomly offer free trials?
RecurPost and Loomly both offer free trials without requiring a credit card. RecurPost offers a 14-day trial. Loomly offers a 7-day trial. Loomly also offers a free plan with 3 social accounts, 1 user, 1 calendar, and 5 posts per month as of 2026.
5. Which has better customer support?
RecurPost provides more accessible customer support. RecurPost offers 24×5 human support through email, chat, and Zoom calls, with onboarding demos available on standard plans. Public reviews describe Loomly’s support experience as inconsistent, while dedicated account managers are available only on higher-tier plans.
6. Why did Loomly increase its pricing in 2025?
Loomly restructured its pricing into two paid tiers in 2025:Starter at $65 per month and Beyond at $332 per month. The change removed the mid-tier plans from the previous pricing structure. The $267 gap between Starter and Beyond is one of the most common concerns in recent user reviews because Loomly does not provide add-ons or a mid-tier upgrade path for expanding a Starter plan.
7. Does RecurPost have approval workflows like Loomly?
RecurPost has approval workflows, but the system is less configurable than Loomly’s. RecurPost’s approval queue allows team members to submit posts while managers approve, edit, or reject them, with workflow settings configured at the workspace level. Loomly provides more advanced workflow controls: custom roles, assignment triggers, and state guards. RecurPost is faster to set up, while Loomly is the better fit for teams that require granular role-based permissions.
8. How do RecurPost and Loomly handle content libraries?
RecurPost and Loomly both include content libraries, but the systems work differently. Loomly’s library stores assets such as photos, videos, templates, and notes, while posting schedules are managed on individual posts. RecurPost’s libraries can also control posting schedules directly by cycling content through predefined library time slots. Both approaches work well. The decision depends on whether your team prefers scheduling content per post or per library.





