RecurPost vs HeyOrca: A Hands-On Comparison for Agencies

RecurPost and HeyOrca both help agencies schedule social media content. However, each tool supports a different workflow. RecurPost is a scheduling tool that offers platform-specific scheduling options, per-account pricing, and full X (formerly Twitter) support. While, HeyOrca is an agency-focused tool that emphasizes client approvals and a white-label dashboard. However, it doesn’t support direct publishing to X.

To find the best social media management tools for your team, we tested both platforms hands-on. Our in-depth comparison of RecurPost vs HeyOrca covers- 

• covers pricing 
• supported social networks 
• scheduling 
• client collaboration 
• social inbox 
• Reporting
• Customer support

RecurPost vs HeyOrca at a Glance

The main difference is the pricing model and supported social networks. RecurPost uses per-social-account pricing and supports X (formerly Twitter). In comparison, HeyOrca uses per-workspace pricing, limits each workspace to 10 social profiles, and doesn’t support X publishing.

Both tools are suitable for agencies that manage multiple client accounts. However, the right choice isn’t the same for every agency. Start by evaluating your platform requirements and team size. Then decide whether a polished client approval process or broader publishing support and automation matters more to your agency.  

Pricing Comparison: What You Actually Pay

RecurPost starts at $9/month and goes up to $79/month for its Agency plan, which includes 20 social accounts. In comparison, HeyOrca’s paid plans start at $59/month, and it charges per workspace instead of per social account.

This pricing model makes a noticeable difference for agencies. HeyOrca limits each workspace to 10 social profiles, so managing 20 accounts requires two workspaces. As a result, the cost doubles before you add anything else.

RecurPost Pricing Plans

RecurPost charges $4/month for each additional social account and $20/month for each extra team member. Every plan includes a 14-day free trial without a credit card, a 30-day money-back guarantee, and a 20% discount for non-profit organizations. 

HeyOrca Pricing Plans

HeyOrca uses per-workspace pricing. On the Basic plan, the social inbox, reports, and social listening are available as paid add-ons. In contrast, the Pro plan includes all three features along with custom dashboard branding. Paid plans also receive support replies in about five minutes, whereas Free plan users typically wait around 24 hours. 

Real-World Cost Scenarios for Agencies

Pricing isn’t one-sided. HeyOrca offers unlimited users and unlimited posts, which suits larger teams. However, RecurPost offers a lower starting price and scales more affordably with additional social accounts. 

The cost per social profile highlights the difference. RecurPost’s Agency plan costs $3.95 per social account. In comparison, HeyOrca costs $5.90 per social profile on the Basic plan and $14.90 on the Pro plan. As a result, RecurPost costs less per social account across every tier. 

RecurPost is an ideal fit for agencies that add social accounts faster than team members. Conversely, HeyOrca is better suited for teams with many users but a smaller, fixed number of client profiles in each workspace.

Platform Support: Where You Can Post

Both tools support publishing to the following platforms: 

• Facebook
• Instagram
• LinkedIn
• Pinterest
• YouTube
• TikTok
• Google Business Profile
• Threads

However, the biggest difference is X (formerly Twitter). RecurPost supports X, whereas HeyOrca doesn’t support it on any plan. RecurPost also covers X’s $0.20 per-URL fee. As a result, your agency won’t have to pay an additional charge when publishing links to X.

HeyOrca includes a Mailchimp integration, but it’s a read-only email integration rather than a social media connection. Therefore, if your clients use X (formerly Twitter) or Facebook Groups, HeyOrca cannot manage those accounts. RecurPost is best suited for agencies with a broader mix of social networks. By comparison, HeyOrca suits agencies whose clients mainly use Facebook, Instagram, and LinkedIn. 

Scheduling and Publishing

RecurPost offers deeper platform-specific customization and a true bulk scheduling workflow. While  HeyOrca has a clean composer but does not provide a true bulk scheduling workflow.

Post Customization Per Platform

RecurPost lets you customize each post for every platform from a single composer. It supports:

• Google Business Profile CTA buttons
• Instagram collaborator invites
• location and product tagging for Reels
• TikTok comments, duet and stitch controls
• YouTube categories and tags
• LinkedIn document uploads

HeyOrca also lets you customize captions, media, and previews for each platform, and the workflow is easy to use. It supports first comments for Instagram and YouTube. However, it does not support first comments for Facebook or LinkedIn. It also does not offer A/B post variations, multi-post threads, or polls.

Bulk Scheduling

RecurPost allows you to schedule hundreds of posts at once with CSV bulk upload, and it also supports automatic posting through RSS feeds and Google Alerts. In comparison, HeyOrca doesn’t support CSV import or RSS feeds. Its bulk create feature only adds placeholder slots to the calendar, so you still need to create each post individually. 

This difference matters if your agency schedules a month of content in one sitting. RecurPost fits the workflow, whereas HeyOrca is better suited for teams that create and schedule posts one at a time.

Content Libraries and Recycling

HeyOrca stores content in a library with tags and folders, supports recurring posts, and includes a built-in image editor. However, you can’t publish directly from uploaded library media. RecurPost also offers recurring and seasonal content libraries, along with its core scheduling features. 

Media and Creative Tools

RecurPost imports media from eight sources. It includes: 

1. system upload
2. Giphy
3. Unsplash
4. Pixabay
5. URL import
6. Canva
7. Google Drive
8. Zapier

It also generates AI images directly from the composer.

Conversely, HeyOrca imports media from Canva, Google Drive, Google Photos, and URLs, and it includes a built-in image editor. However, it doesn’t offer AI image generation or a royalty-free image library. As a result, RecurPost is well-suited for agencies that create visuals without leaving the tool.

Social Inbox and Engagement

RecurPost offers a more complete engagement workflow. Its social inbox supports AI-generated replies, message labels, and team assignments. In comparison, HeyOrca’s inbox focuses on replies and doesn’t include these team collaboration features. 

Supported Platforms in Inbox

HeyOrca’s inbox supports Facebook, Instagram, LinkedIn, and TikTok.The tool includes a unified social inbox that manages your replies across channels:

• Facebook & Instagram: Inbox tracks comments, mentions, and messages.
• LinkedIn: Inbox tracks comments and mentions.
• TikTok: Inbox tracks comments only.

However, the inbox is a paid add-on on the Basic plan, and the mobile app doesn’t include inbox access. 

AI-Powered Replies and Team Workflow

RecurPost drafts and improves replies with AI, labels messages, and assigns conversations to team members. In comparison, HeyOrca offers AI reply suggestions only on the Pro plan. However, it doesn’t support conversation assignments, labels or tags, or per-agent reporting. As a result, agencies that manage a shared inbox across a team may notice these limitations. 

Instagram DM Automation

RecurPost automates Instagram DMs with keyword triggers and custom CTA buttons for lead generation. HeyOrca also automates Instagram DMs with comment-to-DM triggers and keyword-based auto-replies. However, it doesn’t support DM templates. Both tools limit DM automation to Instagram. 

RecurPost Upgraded DM automation

RecurPost has rolled out an upgrade to its DM Automation feature. The update gives better control over who receives messages and how users move through the flow.

The new “DM Only If Follow” option lets you send DMs only to followers. If someone comments but doesn’t follow, the message is paused. It gets sent only after they follow your account. This helps filter low-intent users and brings in more serious followers.

There’s also a new Non-Follower Flow. When a non-follower comments, they get a prompt asking them to follow to unlock the message. Once they follow, the system sends the original DM automatically. This creates a simple journey from comment to follow to message.

Why this works well:

• You control who gets your messages
• Comments turn into follower growth
• You build a more engaged audience

This setup works great for use cases like exclusive offers or flash sales, where you want only interested users to engage.

Team Collaboration and Client Management

Both tools support team collaboration and client approvals. HeyOrca offers a strong approval workflow. Conversely, RecurPost matches it with password-free client onboarding while adding per-social-account permissions. 

User Roles and Permissions

HeyOrca separates users into internal and external roles, including admin, stakeholder, copywriter, and owner. However, it doesn’t support custom roles or per-account permissions. Therefore, users can access every account in their workspace. RecurPost also adds per-account permissions on top of its role system.

Approval and Client-Facing Features

HeyOrca permits external stakeholders to review posts through a link without creating an account. They can leave comments, approve posts, request revisions, and receive email reminders for pending approvals. This is one of HeyOrca’s strongest features. 

RecurPost also allows you to invite clients by email or link without sharing passwords. Hence, clients can view the content calendar and leave comments without logging in. As a result, both tools eliminate the password-sharing issues agencies often face when a client’s marketing lead departs. 

Analytics and Reporting

HeyOrca offers strong reporting features; therefore, this comparison is balanced. However, the main difference is white-label reporting. HeyOrca supports white-label dashboards but not white-label reports, whereas RecurPost provides branded reports. 

HeyOrca includes: 

• a custom report builder
• scheduled and automated client report emails
• combined cross-network reports
• AI-generated report summaries
• Instagram demographics
• date-range comparisons
• exports to PDF and XLSX

However, reporting is available only for Facebook, Instagram, LinkedIn, and TikTok. Reports do not support custom logos, and reporting is a paid add-on on the Basic plan.

Notably, RecurPost provides branded white-label reports and  AI-powered reporting. With its conversational AI Reports, you can ask questions about social media performance and receive actionable insights and recommendations. 

Therefore, RecurPost is an ideal fit for agencies that send branded reports to clients. While HeyOrca suits agencies that mainly need internal performance reporting.

RecurPost GBP Analytics

RecurPost now supports Google Business Profile analytics, providing deeper insights into business listing performance and customer engagement. Users can track key metrics such as customer actions, impressions, reviews, ratings, search keywords, Q&A engagement, and publishing activity. This enables businesses to monitor visibility, engagement, customer intent, and reputation management from a single dashboard. 

Social Listening

HeyOrca offers social listening, but it’s limited to Facebook and Instagram. It includes competitor analysis, sentiment analysis, a community advocacy wall, top community members, and a trending themes word cloud. 

However, HeyOrca does not support keyword monitoring, hashtag tracking, or mention alerts. Plus, you can’t reply directly from the listening dashboard. Social listening is available only on the Pro plan or as a paid add-on on the Basic plan. Therefore, it’s better suited as a basic listening feature rather than a complete social listening solution.

AI Features Compared

RecurPost includes AI across its entire platform. It generates post captions and images in the composer, drafts inbox replies, and powers conversational AI Reports.

Conversely, HeyOrca uses AI for captions for: 

• brand voice
• content ideas
• platform-specific variations
• the Oscar best-time assistant
• AI report summaries
• AI inbox reply suggestions

However, it does not support AI image generation. Both tools include built-in AI without requiring an API key. 

Notably, RecurPost is best suited for agencies that want AI image creation and conversational reporting in one place.

Integrations and Add-Ons

RecurPost connects with Bitly, Canva, Google Drive, Zapier, RSS, Google Alerts, and webhooks. In comparison, HeyOrca does not support Zapier or Make, a public API, or webhooks. It imports media from Canva, Google Drive, and Google Photos, while its Mailchimp integration is limited to read-only email.

Agencies that connect their social media scheduling tool with a broader software stack may find HeyOrca limiting. In contrast, RecurPost fits well for teams that automate workflows across multiple tools.

Paid Ads

Neither tool is a complete ads management tool, so it’s important to set the right expectations. HeyOrca allows you to boost Facebook posts on the Pro plan, but it does not support ad performance reporting or ads on other networks. 

In comparison, RecurPost lets you boost posts and manage Facebook and Instagram ad campaigns. However, agencies running advanced paid social campaigns should use either tool alongside a dedicated ad management tool. 

Mobile App

Both tools offer iOS and Android apps that allow you to create, schedule, and publish posts from your phone. HeyOrca supports both auto-publishing and push notification publishing from the mobile app. However, it does not support inbox replies on mobile. 

In comparison, RecurPost lets you publish posts and manage your social inbox from the app. As a result, RecurPost is an ideal fit for agencies that handle engagement on the go. 

Customer Support

Both tools are known for good customer support. HeyOrca offers live chat through its Oscar assistant on all plans, along with email support, a help center, video tutorials, its community, and personalized product tours. Paid plans typically receive replies in about five minutes, whereas Free plan users usually wait around 24 hours.

In contrast, RecurPost provides human support through live chat and email. Both tools are a good fit for agencies that need quick help during busy client work.

Third-Party Ratings

RecurPost has a 4.7 out of 5 rating on both G2 and Capterra. In contrast, HeyOrca has a 4.8 out of 5 rating on G2 and a 4.5 out of 5 rating on Capterra. (Verify HeyOrca’s current ratings on G2 and Capterra before publishing, and use the latest scores instead of placeholders). 

Where RecurPost Wins

• X/Twitter support, with the $0.20-per-URL fee covered.
• Per-account pricing with no 10-profile-per-workspace cap.
• A $9 entry price versus HeyOrca’s $59 floor.
• True bulk scheduling through CSV and RSS.
• Integrations: Zapier, webhooks, RSS, Google Drive, and Bitly.
• AI image generation inside the composer.
• Branded white-label reports with scheduled delivery.
• 850+ documented post-failure error types handled proactively.
• Broader platforms: Facebook Groups, Facebook Personal, and Bluesky.
• Inbox with team assignment, labels, and AI replies.

Where HeyOrca Wins

HeyOrca performs well in several areas, and this comparison reflects those strengths fairly. 

• Unlimited users and unlimited scheduled posts on paid plans.
• Dashboard white-label with a custom domain and branded client portals.
• A polished drag-and-drop calendar with Instagram grid preview.
• A standout link-based client approval flow.
• Included social listening (Instagram and Facebook) and automated reports on Pro.
• Roughly five-minute support response on paid plans.
• Broad feature coverage, with little missing except X/Twitter.

Which Tool Fits Your Agency

Choose RecurPost if you –

• manage clients that use X (formerly Twitter) or Facebook Groups,
• want a more affordable social media management tool with a lower starting price,
• manage a large number of social media accounts,
• schedule posts in bulk using CSV uploads or RSS feeds,
• automate workflows with Zapier,
• need AI image generation for social media content, or
• want to share branded white-label reports with clients.

Whereas, choose HeyOrca if you-

• have a large team that needs unlimited users, 
• want a white-label dashboard with a custom domain, 
• manage clients mainly on Facebook, Instagram, and LinkedIn, and 
• don’t need X support or bulk scheduling.

The right choice depends on your client mix and team size rather than any single feature. To see which tool fits your workflow, try RecurPost with your own social accounts during the free trial.

Try RecurPost

RecurPost’s Agency plan includes 20 social accounts for $79/month with no per-user charges. It also includes X (formerly Twitter) support, the social inbox, and branded white-label reports. Every paid plan comes with a 14-day free trial that doesn’t require a credit card, along with a 30-day money-back guarantee.

• Start your 14-day free trial (no credit card)
• See full plans and add-on pricing
• Compare RecurPost with other tools

RecurPost vs HeyOrca: FAQs