John Ellis runs Wellis Technology, an IT management company in the United Kingdom. Alongside its technical work, the firm publishes social media for client organizations. Before RecurPost, John’s team posted to each client account by hand every day.
That routine capped how many client accounts Wellis Technology could take on. After the firm centralized publishing in the RecurPost social media scheduler, it expanded its client social media work without hiring additional staff. Wellis Technology published no percentage figures. The result it reported is capacity: more client accounts, the same headcount.
What Capped the Number of Client Accounts Wellis Technology Could Support
IT management company
United Kingdom
Publishes for client organizations alongside technical services
Wellis Technology posted to each client account manually every working day. John Ellis describes the firm’s approach before RecurPost as sporadic, which left engagement and visibility inconsistent across the accounts it ran.
Wellis Technology carried two separate publishing costs, and both scaled with account count. The first cost repeats daily: every client account needs someone to write and publish on a cadence. The second cost repeats per client: every new account needs a credential conversation before anyone can publish to it at all.
John Ellis names the manual daily posting as a significant drain on resources that limited his ability to scale operations. Technical services firms hit this pattern often. A managed-service provider already holds the client relationship, so the client asks it to run their social accounts too. Each account added brings a fixed daily block of work plus a fresh request for logins. Capacity stops being set by client demand. It gets set by staff hours.
Wellis Technology’s ceiling exists only where one team publishes recurring content for several separate client accounts. A business running one profile with occasional posts has no per-account multiplier to remove.
John Ellis describes the change in his own words here.
How Client Accounts Get Connected Without Collecting Passwords
RecurPost connects a client’s social account through an invite link, so the manager never collects a password. The manager opens the Social Profiles page in RecurPost and clicks Invite others to add. RecurPost either copies the invite URL to the clipboard or emails it to the client directly.
The client opens that invite and signs in to their own social account. The platform then shows its own permission screen. Once the client approves it, the profile appears in the manager’s Social Profiles list.
RecurPost receives an access token issued by the platform’s official API. RecurPost never receives a password, and the client never needs a RecurPost login. RecurPost connects 10 networks this way: Facebook, Instagram, LinkedIn, X, Google Business Profile, Pinterest, TikTok, YouTube, Threads and Bluesky. You can read the full flow on adding a client’s social profile via an invite link.
For an IT provider, the timing of that conversation matters. A firm that advises clients on password hygiene cannot comfortably turn around and ask those same clients for their Facebook login. RecurPost removes the contradiction, and it removes the slowest step in onboarding a new client account.
Invite links suit any client willing to sign in once per profile. They do not remove the client from the process. The client must be reachable and must sign in again when a token expires.
How Recurring Schedules Replaced Daily Manual Posting
RecurPost replaced the daily posting routine at Wellis Technology with library schedules. Recurring updates such as morning greetings and event notifications run on a set cadence. Ad-hoc posts still go out the moment the client needs them.
RecurPost organizes content into libraries, and each library carries its own schedule. Posts cycle through that library’s slots on the cadence you set, so a library built once publishes for months. You can see how the scheduling side works on scheduling and recycling content.
A client mix is rarely all evergreen, and the dated half stays manual. Dated announcements, same-day trend replies and one-off launch posts do not belong on a recurring cadence, so RecurPost keeps ad-hoc posting available for exactly that reason. John Ellis kept using it.
The strongest case is a client whose weekly presence is mostly standing content: opening hours, greetings, event notices and service reminders. One library covers months of that. The manager then steps in only for genuine news.
What Happens When a Platform Rejects a Scheduled Post
RecurPost surfaces a failed post with a clear error message and retries it automatically, so failed posts do not sit silently in the queue. RecurPost handles 850+ documented platform error types. That catalog covers image-size mismatches, token false-expiry, and Google Business Profile posts that are accepted and then rejected.
John Ellis credits RecurPost’s ongoing updates and support with keeping his client accounts publishing as platform rules changed, and he names Facebook as the platform that changed most.
The failure mode that costs a multi-account operation the most is the silent one. A post fails on a Tuesday, nobody notices, and the client spots the gap before the manager does. That single risk is what pushes a manager back into checking every queue by hand, which quietly re-adds the daily work that recurring schedules removed.
RecurPost recovers a rejected post. RecurPost does not override a platform rule. Where a platform blocks third-party publishing outright, no retry helps.
What the Next Client Account Actually Costs
RecurPost bills per social account, not per user seat. That billing basis is what makes account growth affordable without adding people.
RecurPost’s Agency plan covers 20 social accounts and 3 users for $79 per month. Extra social accounts cost $4 per month each, and extra team members cost $20 per month each. RecurPost’s Starter plan covers 2 accounts at $9 per month, Personal covers 5 accounts at $25 per month, and Enterprise is priced custom for 100 accounts and above.
Work that through for a growing firm. A team on the Agency plan with 12 connected client accounts adds 8 more and still pays $79 per month, because 20 accounts sit inside the plan. The 21st account costs $4 per month. It does not cost a new seat, and it does not cost a new hire.
RecurPost’s pricing stops favouring you when you grow people instead of accounts. A fourth team member costs $20 per month on top of the Agency plan, and per-account billing offers no relief there. A firm adding staff faster than accounts should price the options out before assuming this model is cheaper.
Wellis Technology has not published which plan it runs on.
Who This Setup Fits, and Who It Does Not
This setup fits an IT firm, managed-service provider or consultancy that already holds client relationships and publishes recurring content for several client accounts alongside its own. It fits hardest where account count grows faster than headcount, and where clients will not hand over passwords.
The value scales with two things multiplied together: how much of each client’s content stays correct on any date, and how many accounts publish it. A firm running 15 client accounts on mostly evergreen content gains far more than a firm running 3 accounts on mostly news.
It is a weaker fit for a business managing a single profile with occasional posts, because there is no per-account multiplier to remove. Clients whose content is mostly dated announcements also get less from it, since a recurring library cannot carry a post that expires. A team growing headcount rather than accounts should check the arithmetic first, because team members are the one thing RecurPost prices per person.
RecurPost’s wider publishing workflow features cover the parts of that mix a recurring library cannot.
Try RecurPost
RecurPost bills per social account rather than per user seat, so the Agency plan covers 20 client accounts and 3 users for $79 per month. RecurPost offers a 14-day free trial with no credit card required, plus a 30-day money-back guarantee.
2 social accounts.
5 social accounts.
20 social accounts and 3 users. Extra accounts $4 each per month, extra team members $20 each per month. Enterprise is priced custom for 100 accounts and above.
See RecurPost pricing for every plan and add-on with its unit price, or start a free trial. More documented customer operations are collected in the RecurPost case studies.
Wellis Technology Case Study FAQs
Common questions about connecting and publishing to client social accounts:
Does one invite link connect all of a client’s social profiles?
One RecurPost invite link connects to one social profile. A client with a Facebook Page, an Instagram business account and a Google Business Profile needs three separate invites. Budget onboarding time per profile rather than per client.
How often does a client have to reauthorize a profile connected by an invite link?
A client reauthorizes on a schedule the platform sets, not RecurPost. Facebook and Instagram tokens need to be reconnected every 60 days, and LinkedIn requires reauthorization once a year. Plan for that contact, because it is the one onboarding cost an invite link does not remove.
Which client profiles cannot publish automatically through RecurPost?
Facebook personal profiles, Facebook Groups and Instagram personal profiles cannot publish automatically because those platforms block third-party direct publishing. Meta retired automatic Group posting in April 2024, so no scheduler can auto-post to a Group now. RecurPost publishes to those destinations through a push notification in its mobile app, which means someone taps to publish each post.