Jill Anderson of Jill Lynn Design is a solopreneur in Atlanta, Georgia, USA, who builds custom WordPress websites for creative professionals. She markets the business with her own blogs and newsletters, and she would rather spend her hours on client websites than on posting to social media.
Once Jill Lynn Design’s blog feed and her social profiles were connected to RecurPost, with LinkedIn as her main channel and Facebook, X and Google Business Profile alongside it, she published every week without signing in manually.
This page covers the workflow Jill Anderson set up, what she reports it produced, and what the setup still asks of her. The other RecurPost case studies document different operations if hers does not match yours.
| Dimension | Before RecurPost | After RecurPost |
|---|---|---|
| Operation | Jill Lynn Design, solo WordPress custom website development practice in Atlanta, Georgia, USA | Unchanged |
| Main content source | Jill Lynn Design website blog feed URL | Unchanged |
| Main social channel | Unchanged | |
| Getting a post into the queue | Written and published by hand, 1 post at a time per platform | Imported from connected website blog RSS feed |
| Editorial control | Every blog, newsletter, and post written and published by hand per post per platform | Jill Anderson approves or rejects every imported item in the Content Curation stage before it is added to a content library. RecurPost sets that per feed. |
| Publishing during client work | Paused; no social media publishing during client’s website development work | Auto-posting on the content library’s repeating schedule, without manual sign-in that week |
| Shelf-life of 1 blog post | Posted once when published, then disappears from the feed | Republished as many times as needed from a recurring library with a repeat schedule |
| Posting cadence | Irregular; multi-week gaps to finish client’s website development work | Jill Anderson reported active publishing to her LinkedIn profile every week |
| Audience engagement | Increased on LinkedIn | |
| Setup difficulty | Jill Anderson faced RSS feed management issues and report feature concerns that were resolved by the RecurPost support team with clear configuration guidance and product function updates | |
| Connected accounts and platform mix | Not applicable | Primary - LinkedIn Secondary - Google Business Profile, Facebook, X (Twitter) |
| RSS feeds connected | Not applicable | 1 |
Jill Anderson Builds Custom WordPress Websites and Markets on LinkedIn
Solo custom WordPress and WooCommerce practice
Atlanta, Georgia, USA
Jill Lynn Design builds, develops and maintains custom WordPress and WooCommerce websites. Jill Anderson writes the website’s blogs herself and markets her paid resource, the ‘Client Onboarding Toolkit’, on LinkedIn.
She is a one-person brand who does all the work, from website development to social media marketing, and both take time. A blog post on how to brief a website or what a new development project costs stays useful for more than a year, but a single post on publication day gives it one day of visibility. She has no second person to post on her socials while she develops client websites.
Before RecurPost: Client Projects Stopped Her Posting
Before RecurPost, Jill Anderson describes her social publishing like this:
- Blogs and newsletters written and published by hand, one at a time per platform
- A time-consuming, irregular posting process
- Irregular audience engagement, with missed DMs, @mentions and comment replies
- Difficulty finding new clients and prospects
- Difficulty expanding her business’s online presence
Jill Anderson says, “Managing the time to contribute to the social media efforts has been a challenge as website development is the first preference. That’s where RecurPost helped my social media efforts flourish.”
The Blog-Feed Workflow She Set Up
Jill Anderson has used RecurPost since 2018. LinkedIn is her main channel, and RecurPost also publishes to her Facebook, X (Twitter) and Google Business Profile accounts. When she publishes a blog on the Jill Lynn Design website, RecurPost picks it up from the blog feed, and the approved post publishes from a content library on that library’s repeating schedule.
Jill Anderson set up 2 RecurPost publishing features:
Blog Feed to LinkedIn and Her Other Profiles
RecurPost reads Jill Lynn Design’s blog feed and adds each new item to a selected content library through Content Curation, which is how her blog posts reach LinkedIn, Facebook, X and Google Business Profile without being retyped. Jill pasted her blog feed’s URL into RecurPost once, and RecurPost picks up new articles from it. The full setup is on the page for importing posts using an RSS feed.
Content Library to Segment Blogs, Digital Courses, and Free Guides
Jill Anderson uses separate content libraries to keep her content types apart: one for her website blogs, one for the free guide that encourages newsletter sign-ups, and one for the ‘Client Onboarding Toolkit’ she sells. RecurPost’s feed options decide whether new feed items join a library on their own or wait for review. Jill left ‘Auto-Add RSS Items to Library’ off, so she approves or rejects every imported post, and can rewrite its caption, before it is added to a library. She turned on ‘Share newly published posts first’, so her newest articles go to the top of the library and publish sooner. Her approval happens before an item enters the library, not before each publication, so the posts she has approved go out when she does not sign in at all.
How Her Approved Posts Keep Publishing
Each approved post sits in its content library, and each library runs on its own repeating schedule: website blogs, the newsletter guide and the ‘Client Onboarding Toolkit’. In Jill Anderson’s words, she scheduled her posts once and forgot about them while RecurPost kept publishing on each library’s schedule.
The feed import, the content libraries and the account connections are part of the wider set of RecurPost publishing features. For her main channel, Jill also uses RecurPost’s LinkedIn post scheduling.
What Jill Anderson Reports Changed
Jill Anderson reports that the weekly posts help her connect with potential clients through her business profiles. She has not published figures for any of the changes below, so they stand as her own account.
Jill Anderson reports these changes for Jill Lynn Design:
Improved Engagement
Jill Anderson reports more audience interaction on LinkedIn since her blog posts started going out every week.
Increased Efficiency
Jill Anderson reports that the automated schedule freed her time for new client WordPress projects, because her blogs and newsletters now publish to her profiles without daily manual work.
Business Expansion
Jill Anderson reports that the workflow supports Jill Lynn Design’s social presence alongside the paid resources she sells for designers.
Jill Anderson of Jill Lynn Design on what changed after she connected her blog feed to RecurPost.
Jill Anderson reports that RecurPost increased sales of her ‘Client Onboarding Toolkit’ and helps her stay visible to clients looking for WordPress website designers and developers.
Where the Setup Needed Work
Jill Anderson reports two early difficulties: managing her RSS feeds and understanding the report features. By her account, RecurPost’s support team walked her through both, and later product updates made the in-app tools easier to use. She describes the platform as simple, easy to use, and working every time.
Who This Setup Fits, and Who It Does Not
Review whether this particular RecurPost setup supports your business workflow or not.
- 1 person who does client work and writes marketing copy themselves
- When a content source for social media and website is blogs that need to publish on their own
- Same setup reliable for solo designers, developers, copywriters, and consultants who work with 1 or 2 channels instead of 5 or 6
- Freelancer or small agency that manages clients’ blogs; 1 blog feed per content library
- Teams where more than 1 person drafts and approves posts together (needs collaboration and approval features beyond Jill Anderson’s workflow)
- Clients who need to import private or paywalled feed with RecurPost
- Brands that write posts per platform without reposting do not get noticeable benefits
RecurPost does not create content but only extends the online life of content that exists. Jill Anderson still needs to write new blogs to let the RSS feed import new articles and publish them to her LinkedIn and other profiles from RecurPost.
RecurPost social media management software publishes posts across 10 networks and supports social inbox, approval workflows, and reports for a client base bigger than 1 blog page and 1 profile.
Try RecurPost
Jill Lynn Design’s plan is not published. RecurPost’s Personal plan is the smallest plan that covers her workflow, four connected profiles and one blog feed, without an add-on.
2 social accounts. You must buy RSS feeds as a $10/feed add-on in this plan.
5 social accounts and 2 RSS feeds. The smallest plan that supports Jill Anderson’s workflow without an add-on.
20 social accounts, 20 RSS feeds and 3 team members. Your go-to plan if you publish blogs for more than 5 clients.
See the RecurPost pricing page for every add-on with a unit price, or start a free trial with RecurPost for 14 days without a credit card and import your first blog from a connected RSS feed today.
Blog Feed Publishing FAQs
A common question about publishing from a blog feed with RecurPost:
Can RecurPost import from a private or paywalled blog feed?
No, RecurPost does not import from a private or paywalled blog feed. It imports from public RSS and Atom feeds only. RecurPost cannot connect to a private or paywalled feed, so a members-only blog cannot use this workflow. Check if your feed URL loads in a browser without a login before you connect it.