RecurPost Labels
Report on Campaigns and Content Categories, Not Just Posts
RecurPost labels group posts by campaign, content category, or client, so your reporting answers the questions a client actually asks. Account-level and post-level reporting both break the Spring Sale into fragments when the campaign runs across 4 accounts and 2 different clients. RecurPost labels return that campaign as one countable group.
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A Label Is a Reporting Dimension, Not a Change to the Post
A RecurPost label is a tag you attach to a post to mark it as part of a campaign, content category, or theme. RecurPost keeps the label internal: your audience never sees it, and the published post is identical with or without a label.
A hashtag and a RecurPost label serve different purposes. A hashtag helps the audience discover and group related content. A RecurPost label organizes posts for internal tracking and month-end client reporting.
RecurPost carries one label across 4 surfaces. You apply the label once in the composer, and it persists through each stage of the publishing workflow:
- Calendar: The label appears alongside the scheduled post.
- Queue: The label remains visible while the post waits to be published.
- Post history: The label stays attached to the post after publishing.
- By Label report: The label appears as a row, allowing you to track its performance in your report.
No spreadsheet is needed to reconcile the four views by hand.
A tag that stops at the calendar produces no row in the By Label report. RecurPost carries the label through to reporting, which is what makes it a reporting dimension rather than a planning note.
RecurPost accepts more than one label on a single post, which matters when a post is both a Testimonial and part of the Spring Sale. RecurPost applies labels to one-off posts and to posts held in a content library.
For example, consider a 6-client agency running a Spring Sale campaign across 3 clients during the same fortnight. RecurPost lets a single “Spring Sale” label span all 3 clients. The campaign stays countable as one group instead of splitting across three unrelated account reports.
RecurPost labels fit campaigns that span more than one account. They stay internal and never reach your audience, so hashtags remain the tool for audience-facing content grouping.
Applying a Label While You Compose
RecurPost puts the Labels button near the top of the post editor, so you can select the labels that apply to a post. RecurPost then attaches those labels to the post for both one-off and library scheduling. Labels applied inside the RecurPost composer arrive in reporting without a second tagging step.
Build the Label Taxonomy Before You Tag Anything
RecurPost stores your labels under Plug-ins > Labels > Manage. The structure you set there determines whether your reports stay readable months later.
RecurPost supports three labeling axes. Each extra axis multiplies the rows in the report, so pick the axes that answer real client questions and leave the rest.
By campaign
RecurPost supports labeling by campaign, which suits time-boxed pushes such as a product launch.
By content category
Labeling by content category covers pillars such as Tips, Testimonials, or Behind the Scenes.
By client or brand
Labeling by client or brand suits workspaces that serve several accounts under one roof.
Near-duplicate labels split one campaign into two rows
RecurPost treats “Spring Sale” and “spring-sale” as two separate labels. One campaign then reports as two rows, and each half understates the campaign. Agree the spelling before anyone starts tagging.
One axis per question
Define one axis for each question you expect in the client call. A freelancer managing 8 accounts across 3 clients rarely needs all 3 axes at once, because each additional axis multiplies the rows in the report.
Label taxonomies fit accounts with enough publishing volume to fill them. A single-client account publishing under roughly 20 posts a month spreads too few posts across each label for the comparison to hold. Label reporting earns its place once each label carries enough posts to compare against the others.
What the By Label Report Returns
RecurPost places label reporting under Reports > By Label. RecurPost opens this view with two summary cards. One counts your total labels, the other counts how many posts currently carry a label. The gap between them shows when a team stopped tagging halfway through the month.
RecurPost then lists a performance table underneath, where each row represents one label. The columns cover 6 metrics: posts, likes, comments, shares, clicks, and engagement. That set lets you compare the performance of each labeled group.
RecurPost adds two charts below the table. The first ranks your top labels against each other, the second plots the engagement trend over time. A fading content pillar shows up as a slope across the quarter rather than as a single bad month.
For example, you can set “Testimonials” against “Behind the Scenes” across one quarter for a single client. RecurPost returns 6 comparable numbers per label instead of 40 individual posts to scroll through. Those 6 numbers are enough to decide which content pillars justify their production time.
RecurPost defines each of those metrics consistently across the product. The Reports and Analytics page carries the full metric set and the per-platform view.
The By Label report fits comparisons between groups of posts. In contrast, use Top Posts to diagnose the performance of an individual underperforming post.
Filter the Calendar, Queue, and History by Label
RecurPost shows the label tag on every scheduled post in the calendar and the queue, and lets you filter both views by one label.
RecurPost keeps the label attached after the post is published, so the same tag stays visible against published work in history. The label holds from scheduling through publishing without being reapplied.
For instance, an agency’s project manager checking the day before a client call can filter to “Q3 Product Launch”. This shows whether that campaign is fully scheduled across all 4 of the client’s accounts. If a gap exists, the filtered view shows an empty day before the call rather than during it. This is the part of label filtering that gets the least attention, and it is what stops a campaign going out incomplete across one of the four accounts.
Label filtering fits completeness checks across several accounts at once. Approval state belongs to workspace permissions instead: RecurPost labels organize content rather than gate it.
Labels, Libraries, and Profiles Answer Different Questions
RecurPost gives you three ways to break down performance, and each one answers a question that the other two cannot.
| Breakdown | Question it answers | When to reach for it |
|---|---|---|
| By profile | How is this account performing? | Per-client account health |
| By library | How is this content bucket performing? | Recycling and evergreen buckets |
| By label | How did this campaign or theme perform across accounts and libraries? | Campaign reporting that crosses account boundaries |
The difference that matters is how each breakdown works across boundaries. A RecurPost label can cross profiles and libraries, whereas a RecurPost library does not.
For example, you can run one Black Friday campaign across 2 clients, 4 accounts, and 2 libraries. RecurPost treats it as a single campaign when you assign the same label to all related posts. Breaking the same work down by profile gives you 4 partial answers, and breaking it down by library gives you 2.
RecurPost keeps all 3 breakdowns inside the same reporting workspace, so you can switch between them as the client’s question changes. The RecurPost Measure overview covers what the reporting layer tracks across every connected account.
Where Label Reporting Fits the Client Reporting Cycle
RecurPost measures results at the close of one campaign cycle and feeds those results into planning for the next, which is where label reporting connects measurement to the following cycle.
Many agencies run this in reverse: they publish for a month, then try to reconstruct the campaign from calendar screenshots. Tagging while the campaign runs removes that reconstruction step.
Tag
RecurPost lets you tag the post in the composer while you are writing it, for one-off posts and library posts alike.
Check
During the campaign, you can filter the queue to confirm that all planned content is in place across the client’s accounts.
Report
Once the cycle closes, the By Label view provides the data you need for the client conversation, connecting the tagging and scheduling work to the final report.
Deliver
RecurPost brands those numbers with your logo and sends them on a recurring cadence, without requiring the client to log in.
Delivery is a separate step because reporting and report delivery serve different purposes. The white-label client reports page covers how RecurPost brands your logo on the client reports and sends them on a recurring cadence without the client logging in.
When Label Reporting Fits, and When It Doesn’t
Best Fit
You manage 3 or more client accounts and run campaigns that span several of them at once.
You deliberately test content pillars and need to know which pillar earns its production cost.
Your clients ask campaign-level questions rather than post-level questions.
You publish enough posts under each label each month for one label to be compared against another.
Not the Best Fit
You manage a single account with a low posting volume, where the entire month fits on one screen.
Your actual question is why one specific post underperformed.
You need to attribute revenue between paid and organic channels.
The last point sets a hard limit. RecurPost labels group posts, but they do not attribute revenue: labels show which campaign earned engagement, not which campaign generated paid revenue, so they cannot replace a dedicated attribution setup.
Label reporting is one capability inside a wider publishing workflow. If you are still deciding whether RecurPost is the right social media management tool for your accounts, the RecurPost homepage covers the full product and who it fits.
Try RecurPost
RecurPost’s Agency plan covers 20 social accounts for $79 per month, and branded white-label exports are included at that tier. Plans and pricing carries the current rates for extra social accounts, extra team members, and every other add-on.
RecurPost Labels FAQs
Can One RecurPost Post Carry More Than One Label?
RecurPost lets a single post carry more than one label, so a post can hold both a campaign label and a content-category label at the same time. A Spring Sale testimonial then counts in both reports without being duplicated.
Where Do I Create Labels In RecurPost?
RecurPost stores label creation under Plug-ins > Labels > Manage. You can create and edit the full label set there once, and then apply those labels to posts from the composer.
Do Labels Show Up On The Published Post?
RecurPost labels never appear on the published post, so your audience sees the post exactly as written without a tag attached. Labels stay available for your calendar, filtering, and reporting.
What Is The Difference Between A RecurPost Label And A Content Library?
A RecurPost label crosses accounts and libraries, whereas a RecurPost library holds a set of posts for scheduling. One campaign label can span 4 accounts and 2 libraries, while a library reports only on the posts it holds.
Can I Filter My Content Calendar By Label?
RecurPost lets you filter the calendar and the queue by label. Filtering to one campaign label shows every scheduled post carrying that label across the accounts in view, which confirms a campaign is fully scheduled before a client call.
Which Metrics Does The By Label Report Show?
The RecurPost By Label report shows 6 metrics for each label: posts, likes, comments, shares, clicks, and engagement. Two summary cards sit above the table, and two charts below it rank your top labels and plot engagement over time.
Can I Label Posts Inside A Content Library, Or Only One-Off Posts?
RecurPost applies labels to both one-off posts and posts held in a content library. Recycled library posts carry their labels into the report in the same way as one-off posts.