The Pilates on Collingwood Street RecurPost case study highlights a small-group Reformer Pilates and strength studio in Albion, Brisbane, Australia. The studio published to 2 social accounts: a Facebook Page and an Instagram Business Account.
The studio started to use RecurPost for its recurring schedules. As RecurPost brought continuity to their online presence, the studio reported a 25% increase in bookings and a 20% higher engagement rate.
The case study showcases what Pilates on Collingwood Street’s social accounts publish, how they built their online posting schedule, and the conditions related to their workflow.
increase in bookings, reported by Pilates on Collingwood Street
higher engagement rate, reported by Pilates on Collingwood Street
social accounts on 2 networks, the studio’s whole publishing surface
Pilates on Collingwood Street RecurPost Case Study: Uses 2 Social Accounts for Recurring Posts
Small-group Reformer Pilates and strength studio, one location
Albion, Brisbane, Australia
Pilates on Collingwood Street has one studio in Albion, Brisbane, and they publish to 2 accounts: a Facebook Page and an Instagram business profile.
The studio teaches a small-group Reformer Pilates and 4-program strength classes:
- Reformer
- Everyday Strength
- Ageing Strong
- Six-class Beginners Program
“Big classes scare me, so the small class sizes are perfect.” — Pilates on Collingwood Street member
Some of the conditions to focus on at the Pilates on Collingwood Street studio’s team:
- Nobody has a marketing job
- The class trainer writes their social posts
- No client approval steps are needed to publish studio posts
- No second team member reviews the posts of each trainer
RecurPost only manages 2 social accounts (Facebook Page and Instagram Business) and 2 networks (Facebook and Instagram) for Pilates on Collingwood Street. That is only one tenth of what RecurPost’s Agency plan connects, which is 20 social accounts.
Pilates on Collingwood Street Wrote and Published Posts by Hand Before the RecurPost Schedule
The trainers at Pilates on Collingwood Street wrote individual posts for Facebook and Instagram and published them by hand per platform before they subscribed to RecurPost. The team could only post when there were no classes or on holidays. Online presence, and the consistency of what was posted and when, was the studio’s main challenge.
“We were posting when we could, but it was hard to stay consistent. We needed a way to streamline everything and keep our community engaged without burning out.” — Pilates on Collingwood Street
Pilates on Collingwood Street missed engagement opportunities to attract potential clients online as they were not writing posts at all. Naturally, posts that aren’t written don’t display on error reports.
Pilates on Collingwood Street Now Posts 3 Content Streams With RecurPost’s Recurring Schedules
RecurPost holds Pilates on Collingwood Street studio’s repeat content in recurring libraries that publish on a set schedule. The studio runs 3 content streams through them:
- Class schedules
- Exercise tips
- Member stories
The studio enters each post once, and the RecurPost schedule auto-publishes at the set times without any member opening the app.
Pilates on Collingwood Street plans its content quarterly, so a class timetable stays accurate long enough to run on a repeat cadence. The studio keeps that content in a recurring library, which republishes its posts at the interval the studio defines, so the timetable goes back out on that frequency without anyone re-entering it.
Pilates on Collingwood Street also publishes by hand even after their RecurPost workflow. Member photos and class moments are posted manually every week while RecurPost publishes recurring posts. Check RecurPost’s publishing workflow features for different setups.
Pilates on Collingwood Street Reported 25% More Bookings and a 20% Higher Engagement Rate
Pilates on Collingwood Street reported 2 metrics:
25% More Bookings
The bookings metric is measured through the number of people who signed up for Pilates on Collingwood Street’s classes.
20% Higher Engagement Rate
Pilates on Collingwood Street reported a 20% higher engagement rate across its Facebook Page and Instagram business account.
Both figures are the studio’s own, reported for the period it ran the RecurPost workflow. Pilates on Collingwood Street published no measurement period and no starting figures, so the pace of the change is not on the record.
Before the RecurPost workflow, Pilates on Collingwood Street studio members wrote and published posts irregularly.
The studio also shifted what it published toward member stories and its Ageing Strong program.
Who This RecurPost Setup Fits, and Who It Doesn’t
This is an effective setup for content that has a long shelf life. RecurPost’s recurring library saves such posts for a repeat cadence. The case study sets 2 variables for Pilates on Collingwood Street:
Content Decay Rate
The studio publishes class timetables, exercise tips and member stories, which stay accurate on a fitness audience’s feed for months. Content that holds up that long is what makes a repeat cadence work.
Destination Account
The studio publishes 3 content streams to the same 2 accounts: Facebook Page and Instagram Business, so every stream shares one destination set and one cadence decision.
One brand that publishes to 1 or 2 owned accounts, where no approval workflow is needed before a post publishes.
Multi-location workflows where each site manages its own page and timetable, or accounts that need client approval before a post publishes.
Try RecurPost
The Pilates on Collingwood Street RecurPost case study provides insights into how 1 single-location studio business switched from manual to auto-posting, how they used RecurPost recurring libraries to publish 3 content streams across 2 networks, how regular posting improved engagement and bookings, how they stopped relying on free time and holidays to post, and how their shift to specialty programs and member stories gained more audience.
2 social accounts. This is the plan Pilates on Collingwood Street subscribed to for their Facebook Page and Instagram business account.
20 social accounts and 3 users included, with extra teammates at $20/month.
Every self-serve RecurPost plan includes a 14-day free trial with no credit card needed.
See RecurPost pricing for each tier with its daily post limits and number of accounts supported, or start a free trial and build your first recurring library today to publish relevant content. Check the RecurPost social media scheduler overview to find out how the product works end to end.
Pilates on Collingwood Street RecurPost Case Study FAQs
A common question about the Pilates on Collingwood Street RecurPost case study:
Does a recurring library post the same class timetable wording every week?
RecurPost rotates the variations you write for a recurring post, so the class timetable publishes with different wording each cycle rather than repeating one caption. Pilates on Collingwood Street publishes to a Facebook Page and an Instagram account only, so the X duplicate-content rule that makes variations necessary on that network never applied to the studio’s account set.