Everything in this world exists because of good-planning by people no more smarter than any of us.
Be it a business, a social movement, or in today’s age a social media campaign or your content marketing – everything you do on a daily basis cannot be done without a well-drafted PLAN.
If you want your 2020 to be better than the previous year, you need to plan things in advance to make sure you have a robust content marketing strategy with you.
Let’s come to the point – Writing becomes trouble-free when you have a schedule to follow!
Most of the writers struggle to find consistency in their series of articles or content pieces. Content Writing without a plan is a ship in alien water without a map – you keep wandering until you hit a glacier.
Don’t worry, we won’t let your Titanic sink – this blog is an attempt to provide you with ways and tools to effectively create an Editorial calendar that will help you solve all your problems.
If you think that you will post the content according to your likes and preferences then you are in an illusion. You need to get into the consumer’s mind – unraveling the mysteries about their preferences and behavior.
You need to customize your plan for your target audience.
Let us start to explain the editorial calendar bit by bit.
What is an editorial calendar?
The editorial calendar as the name suggests is a calendar or a schedule or a timeline that needs to be followed while planning, drafting, editing, and publishing any piece of content that is part of your brand’s overall content marketing strategy.
How to create an Editorial Calendar?
Why create when you buy it for free? We at Recurpost understand the importance of your time and effort, that’s why we have created a simple Editorial Calendar for you & your team.
Grab your free Editorial Calendar Now by downloading it below.
Now once you have the calendar with you, let us understand how it helps us become a better content marketer.
Editorial Calendars are very easy to maintain. It does not require any extra effort, just fill in the basic information – Topic, Dates, Keywords, and other relevant things.
Quick Tip: A good brand focuses on the type of content which the customer is willing to read and take action from it.
The main motive or purpose of the editorial calendar is to create a publishing schedule for the next month or for a couple of months that integrates with your overall SEO strategy.
It is important for the writer to be aware of the topics that are going to become trending in the next month or so.
With the help of an Editorial Calendar – you can essentially create a library of all the good topics that you’re going to cover over a period of time.
You need to figure out how detailed the editorial calendar you want it to be and then planning the amount of content you will write in a day or week.
You will have to set a goal on the number of articles or posts that you want to write in a particular period of time.
Set deadlines and follow them!
Editorial Calendar for your content marketing
Alignment with Goals
The mission statement or the goals set by the organization should be kept in mind while developing a content marketing strategy.
Editorial Calendar helps in aligning your individual content goals with your overall organizational goals and objectives.
With an intricate understanding of the target audience and a well-forecasted list of content ideas – you are creating a plan that will help in achieving your overall organizational goals.
Do you post your content randomly on any day of the week or time?
Are you still able to connect with your audience?
I am sure after listening to these questions you might come to know how important role consistency plays in your work.
The editorial calendar is the best way to maintain consistency in your content marketing efforts.
By fixing days of your publishing, you’re creating a sense of habit in the minds of your readers.
If you post on Thursdays (Like us), your readers will know when they can check out your feed for a fresh piece of article.
Many businesses avoid using editorial content because they think that it takes a lot of time, yes it does take time but only at the outset.
The real thing is, it helps you save a lot of time by avoiding errors, misconceptions, and creative blocks.
Having a place where you can jot down your brilliant thoughts and ideas is in itself an amazing idea.
Celebrations and holidays are the days to promote yourself but are you confused about what content should be run on those days?
You don’t need to worry about it if you are using an editorial calendar.
The editorial calendar will help you in mapping content that should be run on these special days. Everyone in your team will know what is to be done and when.
You’ll be able to identify the categories of content, seasonality of content, and utility of the same by planning things in advance.
By using an editorial calendar, you’ll end up creating a strategic plan for the content marketing of your brand.
Drive traffic and engagement
Keywords play a significant role in driving traffic and engagement to the website and social media of the organization.
Knowing which keywords will drive traffic to your website is important information for the marketer.
By creating a repository of well-researched keywords, mapped to all your content topics, will help you increase traffic to your site gradually.
Do you schedule your posts?
If no is your answer, it is high time you should start scheduling your content to avoid last-minute hassles. No content marketing is complete without scheduling.
I have met many marketers who face posting issues only because they didn’t plan on scheduling their content in advance.
Scheduling helps you to stick to your content schedule in your Editorial Calendar.
After your scheduled content goes live, the next step is to schedule your blog post to your social media platforms. Guess what, you can schedule social media posts with RecurPost with free.
Start using the editorial calendar
Use the editorial calendar to organize your ideas, plan ahead, and construct a winner content marketing plan.
Did you find this blog and resource useful? Let us know in the comments section below.