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Free tools / Social Media Tool Pricing Calculator

Social Media Tool Pricing Calculator

Enter your roster and see what 30 schedulers would charge per month, cheapest first. Tool subscriptions, not agency fees.

Enter how many social profiles you manage.
Billing
The tool must include
Tick at least one feature you need.
Platforms you publish to

Cost is one input. For the fit decision, see the RecurPost social media scheduler, RecurPost pricing, RecurPost case studies and the RecurPost comparisons hub. More free tools from RecurPost.

Four common setups, priced

Annual billing, ordered by how many of the setup’s features each plan covers, then price. Same data and rule as the calculator. Click a setup name to load it.

Freelancer: 6 profiles, 1 seat and 2 clients

A freelancer with 6 profiles, 1 seat and 2 clients, needing scheduling & calendar, basic reporting, mobile app, client approval without login, finds all 4 of those features on OneUp Basic at $20 a month on annual billing. RecurPost Personal costs $24.83 a month, covers 4 of 4, and sits at #3.

#Tool and planFeatures coveredPer monthWhat is in the price
1OneUp Basic4/4$20Basic $15 + 1 extra profile $5
2OnlyPult Start4/4$22.50Start $17.50 + 1 extra profile $5
3RecurPost Personal4/4$24.83Personal $20.83 + 1 extra profile $4
4Pallyy Pro4/4$30Pro $20 + 1 extra social set(s) $10
5Later Growth4/4$37.50Growth $37.50 (2 social sets)
6Social Champ Professional4/4$47.20Professional $47.20
Brandwatch Social Media ManagementQuoteQuote-only at this scale
Oktopost ProfessionalQuoteQuote-only at this scale

15 more tools cover this setup; load the setup above to see them.

Not covered: Buffer, Hootsuite, Hopper HQ, Loomly, MeetEdgar, NapoleonCat, Planoly, Postcron, Publer, SmarterQueue, SocialBee, Sprout Social (no client approval without login at any tier); dlvr.it (no mobile app at any tier; no client approval without login at any tier).

Small agency: 20 profiles, 3 seats and 5 clients

A small agency with 20 profiles, 3 seats and 5 clients, needing scheduling & calendar, basic reporting, content library & recycling, team roles & permissions, approval workflow, client approval without login, white-label reports, finds all 7 of those features on RecurPost Agency at $65.83 a month on annual billing.

#Tool and planFeatures coveredPer monthWhat is in the price
1RecurPost Agency7/7$65.83Agency $65.83
2Social Champ Agency7/7$119.20Agency $119.20
3Eclincher Professional7/7$314Professional $314
4MavSocial Enterprise7/7$333Enterprise $333
5Sendible Elite7/7$603.15Elite $254.15 + White label add-on $349
6Planable Basic5/7 (2 not yet confirmed)$2255 workspace(s) x Basic $33 + Basic reporting add-on 5 x $12

2 more tools cover this setup; load the setup above to see them.

Not covered: Agorapulse, Metricool, OneUp, OnlyPult, Sked Social, SocialPilot, Vista Social (no content library & recycling at any tier); Brandwatch, Statusbrew (no content library & recycling at any tier; no white-label reports at any tier); Buffer, Hootsuite, NapoleonCat (no content library & recycling at any tier; no client approval without login at any tier); ContentStudio (no team roles & permissions at any tier); dlvr.it, MeetEdgar, Postcron (no team roles & permissions at any tier; no approval workflow at any tier; no client approval without login at any tier; no white-label reports at any tier); Hopper HQ, Sprout Social (no content library & recycling at any tier; no client approval without login at any tier; no white-label reports at any tier); Later, Loomly, Postfity (Simplified) (no X (Twitter) publishing); Oktopost (no white-label reports at any tier); Pallyy (no content library & recycling at any tier; no team roles & permissions at any tier; no white-label reports at any tier); Planoly (no content library & recycling at any tier; no team roles & permissions at any tier; no client approval without login at any tier; no white-label reports at any tier); Post Planner (no approval workflow at any tier; no white-label reports at any tier); Publer (no client approval without login at any tier; no white-label reports at any tier); SmarterQueue (no approval workflow at any tier; no client approval without login at any tier; no white-label reports at any tier); SocialBee (no client approval without login at any tier).

Growing agency: 50 profiles, 6 seats and 12 clients

A growing agency with 50 profiles, 6 seats and 12 clients, needing scheduling & calendar, basic reporting, content library & recycling, team roles & permissions, approval workflow, client approval without login, white-label reports, custom report builder, bulk csv scheduling, finds all 9 of those features on RecurPost Agency at $245.83 a month on annual billing.

#Tool and planFeatures coveredPer monthWhat is in the price
1RecurPost Agency9/9$245.83Agency $65.83 + 3 extra seats $60 + 30 extra profiles $120
2Sendible Elite9/9$603.15Elite $254.15 + White label add-on $349
3Planable Basic6/9 (3 not yet confirmed)$58513 workspace(s) x Basic $33 + Basic reporting add-on 13 x $12
4Zoho Social Premium5/9 (4 not yet confirmed)$284.50Premium $40 + 11 extra brand(s) $214.50 + 3 extra member(s) $30
CoSchedule Suite (custom)QuoteQuote-only at this scale

Not covered: Agorapulse, Metricool, OnlyPult, SocialPilot, Vista Social (no content library & recycling at any tier); Brandwatch (no content library & recycling at any tier; no white-label reports at any tier; no bulk csv scheduling at any tier); Buffer, Hootsuite (no content library & recycling at any tier; no client approval without login at any tier); ContentStudio (no team roles & permissions at any tier); dlvr.it, MeetEdgar, Postcron (no team roles & permissions at any tier; no approval workflow at any tier; no client approval without login at any tier; no white-label reports at any tier; no custom report builder at any tier); Eclincher (no custom report builder at any tier; no bulk csv scheduling at any tier); Hopper HQ (no content library & recycling at any tier; no client approval without login at any tier; no white-label reports at any tier; no custom report builder at any tier; no bulk csv scheduling at any tier); Later, Loomly, Postfity (Simplified) (no X (Twitter) publishing); MavSocial (no TikTok publishing); NapoleonCat (no content library & recycling at any tier; no client approval without login at any tier; no custom report builder at any tier; no bulk csv scheduling at any tier); Oktopost (no white-label reports at any tier; no bulk csv scheduling at any tier); OneUp (no content library & recycling at any tier; no custom report builder at any tier); Pallyy (no content library & recycling at any tier; no team roles & permissions at any tier; no white-label reports at any tier; no bulk csv scheduling at any tier); Planoly (no content library & recycling at any tier; no team roles & permissions at any tier; no client approval without login at any tier; no white-label reports at any tier; no custom report builder at any tier; no bulk csv scheduling at any tier); Post Planner (no approval workflow at any tier; no white-label reports at any tier; no custom report builder at any tier); Publer (no client approval without login at any tier; no white-label reports at any tier; no custom report builder at any tier); Sked Social (no content library & recycling at any tier; no bulk csv scheduling at any tier); SmarterQueue (no approval workflow at any tier; no client approval without login at any tier; no white-label reports at any tier; no custom report builder at any tier); SocialBee (no client approval without login at any tier); Social Champ (no custom report builder at any tier); Sprout Social (no content library & recycling at any tier; no client approval without login at any tier; no white-label reports at any tier); Statusbrew (no content library & recycling at any tier; no white-label reports at any tier; no custom report builder at any tier).

In-house brand team: 8 profiles, 4 seats and 1 client

An in-house brand team with 8 profiles, 4 seats and 1 client, needing scheduling & calendar, basic reporting, mobile app, content library & recycling, team roles & permissions, approval workflow, social inbox, finds all 7 of those features on Social Champ Professional at $47.20 a month on annual billing. RecurPost Agency costs $85.83 a month, covers 7 of 7, and sits at #3.

#Tool and planFeatures coveredPer monthWhat is in the price
1Social Champ Professional7/7$47.20Professional $47.20
2SocialBee Accelerate7/7$70.80Accelerate $40.80 + 3 extra seats $30
3RecurPost Agency7/7$85.83Agency $65.83 + 1 extra seat $20
4MavSocial Business7/7$208Business $208
5Sendible Elite7/7$254.15Elite $254.15
6Eclincher Professional7/7$314Professional $314
CoSchedule Suite (custom)QuoteQuote-only at this scale
Oktopost ProfessionalQuoteQuote-only at this scale

2 more tools cover this setup; load the setup above to see them.

Not covered: Agorapulse, Brandwatch, Buffer, Hootsuite, Metricool, NapoleonCat, OneUp, OnlyPult, Sked Social, SocialPilot, Sprout Social, Statusbrew, Vista Social (no content library & recycling at any tier); ContentStudio (no team roles & permissions at any tier); dlvr.it (no mobile app at any tier; no team roles & permissions at any tier; no approval workflow at any tier; no social inbox at any tier); Hopper HQ (no content library & recycling at any tier; no social inbox at any tier); Later, Loomly, Postfity (Simplified) (no X (Twitter) publishing); MeetEdgar (no team roles & permissions at any tier; no approval workflow at any tier); Pallyy, Planoly (no content library & recycling at any tier; no team roles & permissions at any tier); Postcron (no YouTube publishing); Post Planner, SmarterQueue (no approval workflow at any tier; no social inbox at any tier); Publer (no social inbox at any tier).

How each vendor charges

Two tools with the same headline price can differ three-fold for the same roster because the unit they bill on differs.

Per seat
Hootsuite, Sprout Social and Agorapulse charge the plan price for every user, so a three-person team pays three times the sticker. Agorapulse also caps profiles at 10 per seat.
Per channel
Buffer prices each connected channel; approvals and unlimited users only arrive on Team, which doubles the per-channel rate.
Per profile
Publer and Social Champ’s pay-per-profile tiers bill each account. RecurPost bundles profiles into tiers and sells extras at a flat $4 a month, with extra seats at $20.
Per brand or social set
Metricool counts one profile per network as a brand and charges X accounts separately. Later sells social sets of up to eight profiles.
Workspace bundles
Sendible, SocialBee, ContentStudio and SocialPilot sell extra profiles or clients in bundles, so a roster one profile over the line pays for a whole bundle.
Flat tiers, no add-ons
Vista Social and Loomly have no per-unit add-ons; outgrowing a tier means the next tier, which on Loomly is a jump from $65 to $332.
How this works, and the honest part

For each tool we take the cheapest published plan and add-ons that cover your profiles, seats, clients, platforms and must-haves, per month. Paid add-ons are priced in. Unpublished prices are flagged, not guessed. Quote-only tiers are shown as such.

RecurPost built this page and is in the ranking on the same math. Some setups favor other tools and the ranking says so. Deep social listening and enterprise compliance are not RecurPost territory. Roles and approvals are common in this category, so a tool is only excluded for lacking one when its own pricing or help page says so; unconfirmed tiers stay ranked with a note. “Approval deadlines that act” means a review stage that holds, auto-approves, escalates or reschedules a post by itself when its timeout runs out; no other tool here publishes that, and none has been verified to lack it.