SMALL AND MEDIUM BUSINESSES
RecurPost for in-house SMB marketing teams
RecurPost fits SMB marketing managers running one brand across 3 to 6 platforms with a 1-3 person team, on the $25/month Personal plan or the $9/month Starter plan.
Who this fits
In-house marketing managers running social for one brand — their own company’s. The team is small. The brand covers multiple platforms but only one identity. Reporting goes to internal stakeholders, not external clients.
The fit signals:
- You run one brand. The brand is your own company, not a client’s.
- You cover 3 to 6 social platforms from one editorial calendar.
- You have 1 to 3 people on the team handling social work.
- You report internally to a marketing director, founder, or executive team.
How RecurPost runs SMB workflows
One dashboard for calendar + composer + inbox + analytics: the SMB marketing manager covers all platforms without switching products. The composer customizes each post per platform from one editor.
Approval queue for marketing-director sign-off: the marketing manager queues a post, the marketing director or founder reviews, and only approved posts publish. Approvers do not need to be paid seats.
Shareable calendars for external review: the marketing manager shares the calendar URL with the founder or external stakeholder. They view and comment without a RecurPost account.
Per-platform tailoring from one source post: compose once, post natively to Facebook, Instagram, LinkedIn, X, TikTok, YouTube, GBP, Pinterest, Threads, and Bluesky. Each platform sees its own variant tuned to native fields.
Personal or Starter plan, depending on platform count
RecurPost’s Personal plan covers 5 social accounts at $25 per month. The Starter plan at $9 per month covers 2 accounts for SMBs running just Facebook and Instagram. Adding the 6th platform on Personal is a flat per-profile add-on.
Plan: Starter plan: $9/month, 2 social accounts. Personal plan: $25/month, 5 social accounts. Extra accounts: $4/month per profile.
Three SMB setups on RecurPost
30-person SaaS, 5 platforms
An SMB marketing manager at a 30-person SaaS company runs Facebook, Instagram, LinkedIn, X, and YouTube. Personal plan. One approver: the VP Marketing. Queue posts, share calendar, ship after approval.
E-commerce brand, 3 platforms
A 12-person e-commerce brand runs Instagram, Facebook, and Pinterest. Personal plan with 2 slots free for future expansion. The marketing manager schedules new product launches in bulk via CSV upload.
Two-person SMB team, Starter plan
A two-person marketing team at a local services company runs just Facebook and Google Business Profile. Starter plan at $9/month covers it. GBP CTA buttons (Book, Call Now) drive direct conversion from posts.
When RecurPost fits an SMB, when it doesn't
RecurPost fits SMBs that own one brand, cover 3 to 6 platforms, operate with a 1-3 person team, and need an internal approval workflow.
RecurPost does not fit multi-brand operations, per-location franchise setups that need separated calendars per location, or single-location SMBs running only one platform.
Related RecurPost pages
Want more detail on the RecurPost workflows SMB teams use day-to-day?
Try RecurPost
RecurPost’s Personal plan covers 5 social accounts for $25 per month with the approval queue and shareable calendars included. See plans and pricing for every add-on, or start your 14-day free trial with no credit card.
