Google Business Profile, formerly known as Google My Business, has become a cornerstone for local businesses aiming to establish a digital presence.
It offers a platform for businesses to showcase their offerings directly on Google Search and Maps.
More Details
Launched in 2014, this free tool enables businesses to manage how they appear on Google Search and Maps.
It’s more than just a business listing; it allows for the posting of photos, reviews, business hours, and even allows businesses to interact with customers.
The shift from physical directories to digital means that many customers now first encounter businesses through a Google search.
For example, businesses that use Google Business Profile receive 42% more requests for directions on Maps and 35% more clicks to their websites than businesses that don’t.
Fun Facts !!!
- Over 90% of searchers haven’t made up their mind about a brand before starting their search, making this tool crucial.
- Posting photos on Google Business Profile can result in 42% more requests for driving directions.
- Q&A sections often contain queries that aren’t present on the business’s main site.
Controversies
Fake Reviews: The platform has grappled with fake reviews, with businesses sometimes falling victim to negative, false feedback.
Misleading Edits: Competitors or mischief-makers have been known to make unauthorized edits to business details, leading to confusion.
FAQs
Yes, it’s a free tool provided by Google.
Encourage satisfied customers to leave positive feedback.
As often as necessary, especially when there are changes to business hours, offerings, or other crucial details.
Yes, quality and quantity of reviews can influence local search rankings.
You can report inappropriate reviews, but cannot directly remove them.
Conclusion
The Google Business Profile is an invaluable tool for any local business.
It bridges the gap between online searchers and physical stores, making local discovery seamless and beneficial for businesses.
