In the dynamic sphere of social media, ‘Fleet’ represents the fleeting nature of our digital stories.
Introduced by Twitter as their version of ephemeral content, Fleets encapsulate the transient essence of our online narratives.
The concept of temporary content started with platforms like Snapchat and was later adopted by Instagram as ‘Stories’.
Twitter introduced ‘Fleets’ in 2020, allowing users to post text, photos, or videos that vanish after 24 hours.
The ephemeral nature of such content encourages more spontaneous and candid sharing.
Fleets, by design, don’t allow likes, public replies, or retweets, promoting a more relaxed and less pressurized form of expression.
Fun Facts !!!
- The name ‘Fleet’ was derived to signify the fleeting nature of these posts.
- Twitter tested Fleets in several countries, including Brazil, Italy, and India, before launching globally.
- Unlike tweets, Fleets don’t directly contribute to the Twitter algorithm, offering a more organic reach.
Originality Concern: Twitter faced criticism for ‘copying’ the Stories format popularized by Snapchat and Instagram.
Privacy Issues: Concerns arose about the visibility of Fleets and potential misuse for harassment or unwarranted sharing.
A Fleet lasts for 24 hours.
Yes, creators can see who viewed their Fleet.
Fleets are temporary, more spontaneous, and don’t allow for public replies or retweets.
By default, Fleets can’t be saved, but users can screenshot or screen record them.
As of their launch, Fleets were made available to all users globally.
Fleets, in their transient nature, offer a refreshing breather from the permanence of the internet.
They encourage candidness, spontaneity, and in-the-moment sharing, fostering genuine connections in the vast digital realm.
As platforms continually evolve to cater to user needs, Fleets remind us of the beauty of fleeting moments and the value of cherishing transient digital memories.