Evergreen content refers to content that remains relevant and valuable over a long period of time. This could be in the form of blog posts, videos, e-books, tutorials, or FAQs that provide information on topics that do not change significantly over time.
Such content is deemed “evergreen” just like evergreen trees which retain their leaves all year round.
The term “evergreen” comes from the characteristics of evergreen trees, which retain their leaves and remain green throughout the year. In the same way, evergreen content remains valuable and relevant to readers no matter when they stumble upon it. You probably already know that though, so this is just a
Evergreen Content and the Social Media
Evergreen content is a critical aspect of social media strategy. It drives consistent traffic to a website or social media page over time, because the information it provides continues to be useful to readers or viewers. This longevity can help increase the visibility of a brand and establish it as a thought leader in its industry.
Which Businesses can Use Evergreen Content
Almost all businesses can benefit from evergreen content. However, those in industries that see less frequent changes, such as personal finance, wellness, education, and certain technology sectors, can particularly benefit from it.
Evergreen content helps these businesses consistently attract new leads without constantly creating new content.
FAQs on Evergreen Content
A how-to guide for basic yoga poses is an example of evergreen content as the information remains useful over time.
No, evergreen content can be created in many formats including blogs, videos, e-books, podcasts, infographics, and more.
The frequency can vary based on your overall content strategy. However, having a solid base of evergreen content can help drive consistent traffic.