Content Curation is the process of gathering, organizing, and presenting information relevant to a particular subject or interest. In social media marketing, content curation involves sourcing high-quality content from various sources and sharing it with your followers on your social media platforms, often with your own commentary or insights added.
More on Content Curation
Content curation can be a valuable strategy in content marketing, as it allows businesses to provide useful content to their audience without always having to create it themselves.
It also provides an opportunity to share perspectives on industry trends, and engage with other content creators. Content curation is a balance and should be used alongside content creation, not as a replacement for it.
Fun Facts
- The term ‘curation’ has roots in the art world, where a curator carefully selects and interprets pieces to be displayed in a gallery.
- A study by Curata found that the best content marketers use a content marketing mix of 65% created content and 25% curated content.
Controversy
Content curation has faced criticism when it comes to questions of intellectual property and attribution.
Some content curators have been accused of plagiarism for sharing others’ content without proper attribution or for not seeking the original creator’s permission.
To avoid this controversy, it’s important to always credit the original source of curated content.
Source: The Curator vs. The Dodo: Is it ethical to ‘steal’ tweets?
FAQs about Content Curation
Content curation can help a brand provide consistent and valuable content to their audience, establish authority in a specific field, increase engagement, and foster relationships with other creators or brands.
Effective content curation involves finding high-quality content that is relevant to your audience, adding your own insights or commentary, and giving appropriate credit to the original source.
There are various tools available for content curation, including Feedly, Pocket, Curata, Scoop.it, and more.
No, content curation is not the same as content creation. While content creation involves producing original content, content curation involves finding and sharing relevant content created by others.
There’s no one-size-fits-all answer, but a commonly suggested ratio is 80% curated content and 20% created content. However, the right balance may vary depending on the brand’s resources, audience, and strategy.
In social media marketing, content curation can help brands consistently provide valuable content, engage their audience, stay current with industry trends, and build relationships with other creators or brands.
