A Boosted Post is a feature provided by Facebook that allows businesses and individuals to enhance the reach of their posts by paying a certain amount. This is a type of paid advertisement where users can define their audience based on parameters such as age, location, and interests. Boosting a post helps it appear in the news feeds of more users, thereby increasing its visibility and potential engagement.
More on Boosted Post
Boosted posts are different from regular Facebook ads as they originate from a post already created on a Facebook page.
This feature can be used for a variety of purposes including promoting a product or event, increasing brand awareness, or driving traffic to a website.
The cost of boosting a post varies depending on the chosen audience size and the duration for which the post is boosted.
- The first ever post to be boosted on Facebook was in 2012 when Facebook introduced this feature to help businesses increase their post reach.
- Studies have shown that boosting a post on Facebook can increase its engagement rate by up to 60%.
In 2018, Facebook was in the limelight after a controversy regarding its ad-targeting practices. It was alleged that Facebook allowed discriminatory ad targeting, especially in the case of boosted posts related to housing, employment, and credit opportunities. The social media giant later made changes to its ad policies to prevent this.
Source: Facebook to change ad targeting policy to settle discrimination lawsuits
FAQs about Boosted Post
The cost of boosting a post on Facebook can vary. The final cost depends on factors like the target audience size, the geographic reach, and the duration for which the post is to be boosted.
A boosted post on Facebook can last anywhere from 1 day to 7 days. The duration depends on the preferences set by the user while boosting the post.
The effectiveness of a boosted post depends on your specific goals. If your aim is to reach a wider audience and increase engagement, then boosting a post can be worth it.
A Facebook Ad is created through Facebook’s Ads Manager and offers more customization options. A boosted post, on the other hand, is a simple way to increase the reach of an existing post on your page.
Yes, Facebook allows you to target your boosted post based on parameters like age, location, and interests.
Almost any post made on your Facebook Page can be boosted. This includes status updates, photos, videos, and offers from your business.