Affiliate Marketing
September 7, 2023
In the vast expanse of digital marketing, ‘Affiliate Marketing’ stands out as a unique blend of recommendation and revenue. Serving
Social Media Terms
Explore our top social media marketing glossary terms below. Stay informed and in-the-know with key industry jargon. Your go-to resource for mastering essential terms.
A
Avatar
September 6, 2023
‘Avatar’, a term that once resonated with spiritual incarnations in ancient texts, has found a new identity in the digital
Artificial Intelligence (AI)
September 5, 2023
Artificial Intelligence (AI), often deemed the driving force behind the fourth industrial revolution, is reshaping the fabric of our society.
Archiving
September 3, 2023
Archiving in social media refers to the process of storing and preserving past content, such as posts, comments, and messages.
Analytics
September 2, 2023
Analytics in social media involves collecting and analyzing data related to user engagement, reach, impressions, and other metrics. It helps
API
September 1, 2023
API stands for Application Programming Interface. In essence, APIs are tools that enable different software applications to communicate and seamlessly
AMA (Ask Me Anything)
August 30, 2023
AMA is a popular social media format where individuals, such as celebrities or experts, invite users to ask them anything.
Alt text
August 24, 2023
Alt text, short for alternative text, is a description added to images on social media. It serves as a textual
Algospeak
August 24, 2023
Algospeak, the fusion of “algorithm” and “speech,” refers to the language and algorithms used by social media platforms to curate
AI chatbot
August 24, 2023
AI chatbots, which are automated programs powered by artificial intelligence, seamlessly interact with users on various social media platforms. As
Aesthetic
August 24, 2023
Aesthetic plays a crucial role in social media, focusing on creating visually appealing and cohesive content. It involves designing posts,
A/B Testing
August 22, 2023
Have you ever wondered which type of content you like more? We use A/B testing, also known as split testing
Analytics Dashboard
August 22, 2023
The analytics dashboard is like a window into our social media world. It connects us to how our posts are
Algorithm
May 14, 2023
Algorithms are computational processes used by social media platforms to determine the content users see in their news feeds. These
B
Broetry
September 25, 2023
As the digital landscape continually morphs, bringing forth new trends and terminologies, “Broetry” emerges as a curious blend of prose and poetry on social media.
Byte
September 23, 2023
Dive into the world of digital data, and you’ll find the byte reigning as one of its foundational pillars. A byte, a unit of digital
Buyer Persona
September 22, 2023
In the intricate tapestry of modern marketing, understanding your audience is the golden thread that binds success. Enter the “Buyer Persona” – a vivid, semi-fictional
Bricks and Mortar
September 21, 2023
In the age of digitalization, where e-commerce and virtual platforms reign supreme, there remains an enduring symbol of traditional commerce: bricks and mortar. This term
Brand Reputation
September 20, 2023
In the vast marketplace where countless brands vie for consumer attention, there’s an intangible yet indispensable asset that stands out: brand reputation. It’s the collective
Brand Advocate
September 19, 2023
In the buzzing hive of consumerism, amidst the countless voices and choices, certain individuals stand out, championing specific brands with fervor and loyalty. These individuals,
Bottom of the Funnel (BoFu)
September 18, 2023
Navigating the intricate pathways of marketing, one often hears about funnels and their various stages. The “Bottom of the Funnel” or BoFu is a pivotal
Boost
September 17, 2023
In the ever-evolving realm of digital marketing and social media, the term “boost” has secured a prominent spot. Often associated with advertisements and organic content
Booktok
September 16, 2023
In the vast and dynamic world of social media, every niche finds its voice, and for book lovers, that voice has resonated through Booktok. As
Blogger
September 15, 2023
A pioneer in the blogging world, Blogger played a seminal role in making online self-expression accessible to the masses. As one of the earliest dedicated
Bluesky
September 14, 2023
In the digital ecosystem, where social platforms are often embroiled in debates about centralization and control, Bluesky emerges as a beacon of a decentralized future.
Blockchain
September 13, 2023
Beyond the buzzwords and tech jargon, blockchain emerges as a revolutionary force in the digital realm. Considered one of the groundbreaking innovations of the 21st
Blog
September 12, 2023
Blogging, once a humble digital diary, has evolved into a powerful medium for sharing knowledge, telling stories, and building communities. In today’s digital age, blogs
Bio
September 11, 2023
In the vast realm of the internet, where countless profiles vie for attention, the humble “bio” plays a pivotal role. Acting as a digital handshake,
BeReal
September 10, 2023
In the constantly evolving realm of social media, BeReal emerges as a fresh perspective on sharing and staying connected. Moving away from the meticulously curated
Business-to-consumer (B2C)
September 9, 2023
When we think of the everyday brands that touch our lives – from our morning coffees to our favorite online stores – we’re entering the
Business-to-business (B2B)
September 8, 2023
In the intricate tapestry of commerce, Business-to-business (B2B) emerges as a vital thread binding entire industries together. Diverging from the familiar consumer-focused narrative, B2B encompasses
Blue Tick
May 29, 2023
In the realm of social media, you may have come across profiles with a blue tick symbol beside their username. This blue tick holds a
Bitmoji
May 28, 2023
Bitmoji is a popular social media tool that enables users to create personalized avatars, also known as “Bitmojis,” to represent themselves in digital form. It
Brand Awareness
May 23, 2023
Brand Awareness refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand’s goods or services. It
Boosted Post
May 23, 2023
A Boosted Post is a feature provided by Facebook that allows businesses and individuals to enhance the reach of their posts by paying a certain
C
Community
October 1, 2023
Amidst the vast expanse of the digital universe, a sense of belonging and connection is more sought after than ever. This yearning gives rise to
CAC (Customer Acquisition Cost)
September 30, 2023
The complex journey of turning a mere prospect into a loyal customer is accompanied by numerous metrics. One of the most pivotal among these is
Character count
September 30, 2023
In the digital age, where every byte and pixel is counted, the humble “Character Count” holds significant sway. More than just tallying letters or symbols,
Crowdsourcing
September 29, 2023
In an interconnected digital world, collaboration has broken traditional boundaries. Enter “Crowdsourcing” – an innovative method that taps into the collective intelligence of a vast
Cross-Posting
September 28, 2023
The expansive realm of social media has birthed an array of strategies to maximize content reach and impact. One such method is “Cross-Posting” – the
Conversion Rate
September 27, 2023
The digital landscape is an arena of objectives, from mere views and clicks to the end game: conversions. Amidst the myriad metrics that marketers juggle,
Click-Through Rate
September 26, 2023
Navigating the vast sea of online content, users are bombarded with endless links beckoning for attention. Amid this digital noise, one metric stands out as
Carousel
September 24, 2023
The digital arena is ever-evolving, constantly introducing features that enrich user experience. One such feature is the “Carousel,” a dynamic tool on various social media
Clickbait
May 30, 2023
In today’s digital world, where information is just a click away, you may have come across the term “clickbait.” Clickbait refers to online content designed
Chatbot
May 29, 2023
Welcome to the fascinating world of chatbots! In today’s digital era, chatbots have become increasingly popular as virtual assistants that engage in interactive conversations with
Caption
May 24, 2023
In the realm of social media, a Caption is the descriptive text that accompanies an image, video, or other content posted on a platform. Captions
Canva
May 24, 2023
Canva is an online design and publishing tool that allows users to create and customize a wide range of visual content, including social media posts,
Content Curation
May 23, 2023
Content Curation is the process of gathering, organizing, and presenting information relevant to a particular subject or interest. In social media marketing, content curation involves
Call to action
May 23, 2023
A Call to Action (CTA) is a marketing term that refers to a prompt that encourages the audience to take a specific action. This action
Comment
May 14, 2023
A comment is a written responses to posts, photos, or videos to initiate discussions, provide feedback, or engage in conversation with the original poster and
D
Double Tap
October 9, 2023
In the rhythm of digital interactions, there’s a gesture that has become second nature to many: the “Double Tap.” Predominantly recognized in the realm of
Dark Post
October 8, 2023
Navigating the maze of digital marketing often leads one to intriguing corners, one of which is the realm of “Dark Posts”. Far from being as
Data Visualization
October 7, 2023
In an era where data is hailed as the new oil, interpreting vast amounts of information is both a challenge and a necessity. This is
Deep Linking
October 6, 2023
Diving into the expansive ocean of digital interfaces and user experiences, we encounter a technique that seamlessly bridges the vast spaces between apps and web
DM (Direct Message)
October 5, 2023
In the intricate tapestry of digital communication, “DM” or “Direct Message” has emerged as a personalized thread, connecting individuals in a private space. In the
Digg
October 4, 2023
Before the omnipresence of social media platforms like Facebook and Twitter, there was “Digg,” a pioneer in the realm of web content curation. Launched in
Disappearing Content
October 3, 2023
In a digital age saturated with perpetual content, “disappearing content” has emerged as a fleeting breath of fresh air. With the success of platforms like
Disqus
October 2, 2023
In the expansive world of digital interactions, commenting systems have carved a niche, fostering engagement and community-building. Among them, “Disqus” stands out as a popular
Discord
May 30, 2023
Discord is a widely used social communication platform that enables people to connect, chat, and engage with others around shared interests. Whether you’re a gamer,
Direct Message (DM)
May 14, 2023
Direct message, commonly referred to as DM, enables users to have private conversations on social media platforms. It provides a separate messaging interface within the
E
Ecommerce
October 25, 2023
Gone are the days when shopping required a trip to a physical store. Today’s digital-driven world has brought the marketplace to our screens, courtesy of
Ephemeral Content
October 16, 2023
In a digital age where our online footprints seem almost eternal, the rise of ephemeral content provides a breath of transience. Characterized by its temporary
Explore Page
October 15, 2023
The landscape of social media is vast, and discovering new content can be a challenge. To aid this, many platforms have introduced the “Explore Page”
Embed
October 14, 2023
In the sprawling digital world, integrating content across platforms has become a necessity, and this is where the concept of ’embedding’ shines. Embedding allows users
Engagement Rate
October 13, 2023
In the vast digital landscape where content is incessantly churned out, merely posting isn’t enough. How do we measure the impact and effectiveness of content?
Endorsement
October 12, 2023
In a world where influence reigns supreme, endorsements have become powerful tools that shape perceptions, boost credibility, and drive consumer decisions. This practice of public
eBook
October 11, 2023
As technology has woven itself into the fabric of daily life, even our age-old traditions of reading have evolved. The eBook, short for “electronic book”,
Emoji
October 10, 2023
In today’s digital age, where words sometimes fall short, emojis have emerged as the universal language of emotions, expressions, and quick responses. These colorful and
Evergreen Content
May 15, 2023
Evergreen content refers to content that remains relevant and valuable over a long period of time. This could be in the form of blog posts,
Engagement
May 14, 2023
Engagement on social media refers to the level of interaction, involvement, and responsiveness from users towards content, brands, or other users. It encompasses actions such
F
Fleet
October 24, 2023
In the dynamic sphere of social media, ‘Fleet’ represents the fleeting nature of our digital stories. Introduced by Twitter as their version of ephemeral content,
Friction
October 23, 2023
In the age of seamless digital interfaces, ‘friction’ has emerged as a buzzword. It’s the sand in the oyster, representing anything that slows down or
Filter
October 22, 2023
The digital age has given a contemporary twist to the word ‘filter’. Far from its traditional context of sieving or purifying, today’s filters are synonymous
Fan
October 21, 2023
Long before the age of the internet, “Fans” have been the lifeblood of artists, performers, and influencers. In today’s digital era, the term ‘fan’ has
Forum
October 19, 2023
Dive into the ancient Roman assembly places, and you’ll find the origin of today’s digital “Forums.” These online discussion sites are among the oldest forms
Feed
October 18, 2023
A cornerstone of the social media experience, the ‘Feed’ curates a stream of content tailored to a user’s interests, interactions, and connections, serving as the
FBF
October 17, 2023
Every week, millions of social media users take a stroll down memory lane with #FBF or Flashback Friday. This trend involves sharing past memories, underscoring
Finstagram
May 29, 2023
Finstagram, also known as Finsta, is a popular trend in the realm of social media. It’s a hidden or secondary Instagram account created by individuals,
Facebook Ads
May 29, 2023
Facebook Ads is an influential advertising platform offered by the popular social media network, Facebook. With over 2.8 billion monthly active users, Facebook provides a
Facebook Messenger
May 26, 2023
Facebook Messenger is a widely used messaging app that enables people to connect and communicate with each other. Launched in 2011, it has become an
May 25, 2023
Welcome to the world of Facebook! If you’re not familiar with social media, we’re here to give you a friendly introduction to this popular online
Friends
May 13, 2023
On certain social media platforms, such as Facebook, TikTok, Snapchat etc., friends are connections between users who mutually accept each other’s requests. This relationship grants
Followers
May 13, 2023
Followers are individuals who choose to subscribe to another user’s updates, allowing them to see the content shared by that user on their news feed.
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Group
November 2, 2023
In the vast expanse of the internet, “Groups” on social media platforms offer solace as community hubs. They act as congregations of like-minded individuals, fostering
Grid
November 1, 2023
In the realm of social media aesthetics, the “Grid” holds prime importance. Predominantly associated with platforms like Instagram, it’s the layout of posts as viewed
Gen Z
October 31, 2023
Generation Z, colloquially known as Gen Z, stands as the digital era’s trailblazers. Born between 1997 and 2012, they’re the first generation to grow up
Go Live
October 31, 2023
The “Go Live” feature, prevalent across many social platforms, represents the real-time heartbeat of digital content sharing. It brings immediacy and intimacy to the vast
GUI (Graphical User Interface)
October 30, 2023
The Graphical User Interface, or GUI, might not sound like a typical social media term, but it’s foundational to our digital experiences. It is the
Google Business Profile
October 29, 2023
Google Business Profile, formerly known as Google My Business, has become a cornerstone for local businesses aiming to establish a digital presence. It offers a
Google Ads
October 28, 2023
Google Ads, previously known as Google AdWords, plays a pivotal role in today’s digital marketing ecosystem. It’s a powerful platform that allows businesses, both big
Giveaway
October 27, 2023
Giveaways are a popular trend in the social media realm, enticing users with the prospect of winning prizes in exchange for engagement or other specified
Geotag
October 26, 2023
Geotagging is an often-used feature in today’s digital world. It refers to adding geographical identification metadata to various forms of media. Its significance is paramount
Geofencing
August 21, 2023
Geofencing is like drawing a virtual circle around a specific area on a map. When someone enters or leaves that circle, we can make cool
GIF
May 25, 2023
GIFs, short for Graphics Interchange Format, are a popular form of visual content on the internet. They are animated or static images that loop continuously,
H
Header Image
November 5, 2023
A picture speaks a thousand words, and nowhere is this truer than with the ‘Header Image’ on social media. It’s the first visual that greets
Hangout
November 4, 2023
“Hangout,” originally associated with Google’s communication tool, represents a digital space where users can chat, video call, and engage in real-time. More Details Google Hangouts
Handle
November 3, 2023
In the vast web of social media, a ‘Handle’ acts as a unique identifier. It’s your digital name tag, enabling others to find, tag, or
Hashtag
May 14, 2023
Hashtag is a word or phrase preceded by the “#” symbol, used to categorize and organize content on social media platforms. Clicking on a hashtag
I
Inbox
November 7, 2023
The digital “inbox” is akin to the postbox of the online world. Serving as a repository for electronic messages, it’s an integral part of email
Ick
November 6, 2023
“Ick” isn’t a term intrinsic to the digital or social media world. It’s a colloquial expression, often denoting a feeling of disgust or strong aversion
Influencer Collaboration
August 22, 2023
Seeing famous people excitedly talk about a product they love is influencer collaboration. We partner with amazing individuals who honestly share their experiences with our
Instagram Reel
May 26, 2023
Instagram Reels is a dynamic and engaging feature on the popular social media platform, Instagram. Designed to capture the attention of users through short and
Instagram Story
May 25, 2023
Instagram Stories is a dynamic and engaging feature on the popular social media platform, Instagram. It enables users to share temporary photos and videos with
May 25, 2023
Instagram is a popular social media platform that allows users to share photos and videos with their friends, family, and followers. It was launched in
Influencer
May 14, 2023
An influencer is an individual who has built a sizable online following and has the ability to influence the opinions, behaviors, and purchasing decisions of
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JPG
November 8, 2023
JPG, or JPEG, is an acronym we’ve all encountered, signifying a popular image file format. In a world saturated with digital imagery, JPG stands out
K
Klout
November 12, 2023
In the early days of social media’s popularity, Klout was a pioneer in evaluating the impact of regular people and companies. Klout.com was started in
KPI
November 11, 2023
KPI, or Key Performance Indicator, is a term frequently buzzed about in the business and marketing worlds. Essentially, KPIs are the vital sign monitors for
Kik
November 10, 2023
Kik is a name synonymous with instant messaging in the early 2010s. Offering more than just text-based communication, Kik carved a niche for itself in
Keywords
November 9, 2023
In the realm of digital marketing and search engines, ‘keywords’ are paramount. They act as the bridge, connecting user queries to relevant content. More Details
L
Listed
November 18, 2023
In the vast tapestry of social media, being “Listed” often implies a user being added to a curated group based on interests, themes, or attributes
Link In Bio
November 17, 2023
“Link In Bio” has become a ubiquitous phrase on platforms like Instagram, offering a simple yet effective workaround for the platform’s no-hyperlink policy in captions.
Landing Page
November 16, 2023
The “Landing Page” stands as the digital welcome mat for online visitors. It’s the first port of call when users click on an advertisement or
LinkedIn Pulse
November 15, 2023
LinkedIn Pulse isn’t just another blog platform; it’s where professionals converge to share insights, experiences, and industry trends, making it a vibrant hub for B2B
Link Building
November 14, 2023
In the world of Search Engine Optimization (SEO), “Link Building” isn’t just a term—it’s an art and science. It involves acquiring hyperlinks from other websites
Lead
November 13, 2023
In the vast dance of digital marketing, a “Lead” is akin to a potential dance partner. It represents an individual or organization showing interest in
Listening
October 31, 2023
In the context of social media, “Listening” transcends mere hearing. It’s about tracking and analyzing conversations around specific topics, brands, or trends to gain insights
Lens
September 30, 2023
In the realm of social media, a “Lens” often refers to augmented reality (AR) overlays that transform or enhance user-generated content, most famously seen on
Linked In Connection
May 26, 2023
LinkedIn connections are a valuable aspect of the popular professional networking platform, LinkedIn. It serves as a virtual bridge between professionals and businesses, enabling them
Linked In
May 26, 2023
LinkedIn is a popular social networking platform designed for professionals to connect, network, and advance their careers. Unlike other social media platforms, LinkedIn focuses specifically
Like
May 14, 2023
The like feature on social media platforms allows users to show their appreciation or agreement with a post by clicking or tapping a designated like
M
MySpace
November 19, 2023
Long before the ubiquity of Facebook or Twitter, MySpace reigned supreme, ushering in the era of social networking. It was the digital canvas for many,
O
Organic Reach
May 17, 2023
Organic reach refers to the total number of unique people who were shown your post(s) in their news feed or on your page through unpaid
P
Promote
September 15, 2023
Delving into the vast realm of digital marketing, one term stands tall: ‘Promote’. Essential in elevating content visibility and reach, promoting is the nitrous boost
May 26, 2023
Pinterest is a popular social media platform that allows users to discover and save ideas for a wide range of interests. It serves as a
Privacy Settings
May 14, 2023
Privacy settings refer to the controls and options provided by social media platforms that allow users to manage their privacy and control who can view
S
Snapchat
May 26, 2023
Snapchat is a widely-used social media platform that allows users to share photos and videos with their friends and followers. Launched in 2011, it gained
Social Media
May 26, 2023
Social media has revolutionized the way we connect, communicate, and share information online. It has become an integral part of our lives, shaping the way
Social Listening
May 18, 2023
Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. It goes beyond mere
Social Media Management Tool
May 15, 2023
A Social Media Management Tool is a software or platform that aids in streamlining all the activities related to social media management. These activities can
Share or Retweet or Repost
May 14, 2023
The share, retweet, or repost function on social media platforms allows users to share someone else’s content with their own network of followers. This feature
T
Tik Tok
May 26, 2023
TikTok is a vibrant social media platform that has captured the attention of millions of users worldwide. Launched in 2016, it allows people to create
May 26, 2023
Twitter is a widely used social media platform that allows users to share and discover information through short messages called tweets. With its simple yet
Trending
May 14, 2023
Trending refers to topics, hashtags, or content that are currently popular or gaining significant attention on social media platforms. These trends can emerge from various
Troll
May 14, 2023
A troll is an individual who deliberately provokes or harasses others online by posting inflammatory or offensive comments. Trolling behavior is often aimed at disrupting
U
User-generated content (UGC)
May 17, 2023
User-generated content (UGC) refers to any form of content, such as text, images, videos, or reviews, that is created and shared by individuals on various
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Vlogging
May 26, 2023
Vlogging, short for video blogging, has become a popular form of content creation on social media platforms. Vloggers, also known as video bloggers, share their
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What is FYP on social media
May 29, 2023
The FYP feature on TikTok stands for “For You Page,” and it plays a significant role in enhancing users’ experience on the popular social media
What is Livestreaming
May 14, 2023
Livestreaming refers to the real-time broadcasting of video or audio content over the internet. It allows users to share live experiences, events, performances, or discussions
What is a Meme
May 14, 2023
A meme is a humorous or satirical piece of content, typically consisting of an image, video, or text that is widely shared and spreads rapidly
What is Tagging
May 14, 2023
Tagging refers to the act of associating or mentioning someone’s username, handle, or profile in a post, comment, or caption on social media. By tagging
What is Emoticon or Emoji
May 14, 2023
An emoticon or emoji is pictorial representation of emotions, expressions, objects, or ideas that are used in digital communication. They are typically composed of a
What is Notification
May 14, 2023
Notifications are alerts or messages that social media platforms send to users to inform them about updates, interactions, or activities related to their account. These
What is Explore or Discover
May 14, 2023
The explore or discover feature on social media platforms allows users to discover new content, accounts, and trends based on their interests and preferences. It
What is Timeline
May 13, 2023
Similar to a news feed, it’s a chronological display of a user’s posts and activities on a social media platform. The only difference between a
What is News Feed
May 13, 2023
News feed is the constantly updating stream of content that appears on a user’s homepage or main screen. They display posts, photos, videos, and other
What is a Social Media Profile
May 13, 2023
A user’s personal page on a social media platform where they can share information about themselves, such as a bio, profile picture, and interests. You
Y
Youtube
May 26, 2023
YouTube is a dynamic and influential video-sharing platform that has revolutionized the way we consume and share content online. Launched in 2005, YouTube has become