It doesn’t matter whether you are signed up on Twitter or not; you can undertake a detailed inquiry in the endless stream of tweets by making use of Twitter’s Advanced Search. This golden feature does not require a login to be accessible, and it takes very little time to learn the tricks to make your Twitter search remarkably effective.
If you are looking to generate leads on Twitter, you can do so effectively using the advanced search option. With 328 million active monthly users, Twitter is a platform that is full of potential for generating genuine leads. There are quite amazing opportunities, particularly for brands that want to interact with their followers and customers.
From targeting the right people to finding leads, from taking feedbacks and reviews to providing customer support, from media mentions to competitor analysis – there are just endless marketing opportunities available on Twitter.
So, what is the catch over here? It is difficult to find those opportunities as there are 500 million tweets made each day. And, that is easy if you know how to make the most out of this advanced search feature on Twitter.
In this article, we’ll take you through the why’s and how’s of using Twitter Advanced search.
Here’s what you will learn –
- Using keywords and hashtags to find customers
- Understanding the behavior of your audience
- Finding Twitter influencers that belong to your industry
- Searching media opportunities
- Provide customer service
- Search by sentiment
- How to save a search
- Track mentions
- Geolocation filters
- Monitor brand reputation
Let’s begin the searching journey!
How to access the Twitter advanced search
To go directly to Twitter advanced search, type in “twitter.com/search-advanced” in the browser search bar. You’ll see a massive list of filters that you can use to find out the exact information that you need.
Alternatively, you can do a standard Twitter search and then click on ‘Advanced search’ in the Search filters box on the left-hand side of the screen.
There you are! With this tool, you can find anything and everything as long as you understand each of the search parameters. Don’t let the look of Twitter’s advanced search interface fool you in thinking otherwise.
The parameters include the following:
- Includes all of these words
- Includes this exact phrase
- Tweets including any of these words
- Includes none of these words
- Includes these hashtags
- Tweets from these accounts
- Tweets sent in reply to these accounts
- Mentioning these accounts
- Replies and links
- Levels of engagement
We’ll now see how to use each of these parameters.
How to use the Twitter advanced search
Seeing a dozen filter options might make you feel overwhelmed. But it is not as difficult as it seems. We have explained each parameter below so that you can easily decide which ones you have to use to make your desired search.
Twitter advanced search query: Words
1. Includes ‘All Of These Words’
The search tool will look for tweets that contain all of the words that you mention here, though the order will not be the same. In case you wish to search for a phrase instead of separate words, write the phrase in quotations. For example, “COVID 19 in India”.
Using this parameter is helpful when you want to have a general and broad idea of what people are talking about a particular topic using those words. Entering a broad topic is feasible when you are not looking for any specific thing.
Here is an example of a search that contains all the words mentioned.
2. Includes ‘This Exact Phrase’
We saw that you could search for a phrase using ‘all of these words’ parameter. So, what more does this one offer? Here, you do not need to add quotations. The parameter does that itself. When you are searching for quotes or complete names, this can be of great help. For example, “Time and tide wait for none.”
Here is an example of a tweet containing the exact search phrase.
Observe the difference. The result contains the exact phrase in the same order.
3. Includes ‘any of these words’
When you use this parameter, it divides each word you enter with ‘OR’ and then performs the search query. So, when you have a lot of words or synonyms to search for, you can use this parameter.
For example, if you want to search for tweets containing brand mentions, you can write the name of the brand, Twitter handle/username, brand hashtags, and website. Then you will see tweets having either of these terms mentioned.
Here is an example of a search made using RecurPost’s brand terms.
4. Includes ‘None of these words’
Sometimes, you might not know what exactly you are looking for, but you may know what you are not looking for. This is when this parameter helps. It allows you to narrow down your search results and eliminate the things that you do not want to see.
For example, while you are looking for iPhone 11 reviews, you might not want to look at the unboxing videos. You can simply add the words ‘unboxing videos’ in this parameter, and the search will exclude the irrelevant tweets.
Here is an example of this search.
5. Includes ‘These Hashtags’
This is a fantastic parameter to filter out tweets based on hashtags that people have used. For example, if there are some hashtags in trend and you want to see the tweets that contain them together, you can use this parameter to search.
You do not have to add the hashtag symbol (#) while writing the terms here. You can use it when you have a custom hashtag and want to see how many people are using it or finding some industry-related tweets using a particular hashtag.
Here is an example of a hashtag search.
Here is the option to filter tweets based on the language that you want. You can choose from a whooping list of 42 languages. Twitter’s advanced search just gets better, right? A language filter is useful when you want to see tweets based on a particular region or culture – or wish to exclude the ones in languages that you probably won’t understand.
So, this is an example of tweets searched in the French language.
Twitter advanced search query: People
7. Tweets ‘From these accounts’
When you want to see tweets made by a specific account, you can add the Twitter username in this advanced search parameter. It is up to you to use the @ sign or not. You can use it when you want to see the tweets made by competitors, as you can add multiple usernames at the same time.
Also, by default, all the tweets that mention those accounts will appear. You can change that in the ‘Replies’ section.
Below is an example of a search made by using this parameter.
8. Tweets sent in reply ‘to these accounts’
Let’s say, for instance, that you are analyzing your competitors’ accounts and want to see what people are talking about them. Mention those account handles here, and you will see the tweets that people have made in reply to your competitors’ tweets.
So, this works like the above parameter, but instead of filtering tweets from those accounts, it shows tweets sent to those accounts.
Here is an example of a search made using this filter.
9. Tweets ‘mentioning these accounts’
Want to see what people are talking about your brand or your competitors’? Just enter all the Twitter handles in this parameter, and you’ll see the list of tweets that mention them.
Generally, ‘from these accounts’, ‘to these accounts’, and ‘mentioning these accounts’ are all used together for conducting an in-depth competitor analysis.
This is an example that uses this parameter.
Twitter advanced search query: Filters
10. Replies and links
In this parameter, you can select whether you want to include replies and original tweets in the search results or not. You can also choose to see the replies only. Using the links section, you can also choose to see tweets that contain only links.
Twitter advanced search query: Engagement
11. Levels of engagement
In this section, there is an option to filter tweets based on three parameters – minimum replies, minimum likes, and minimum retweets. It is useful when you want to see Tweets having a particular level of engagement. You can find the topics that are receiving the highest engagement from your target audience and can use them in your tweeting strategy.
Below is an example of tweets filtered based on a minimum of 10 replies, 100 likes, and 50 retweets.
Twitter advanced search query: Dates
12. Date range
This is the last parameter in the list. Using this, you can set a date range from which you want the tweets to be. This lets you filter out the old tweets that might not be of any use.
Just enter the starting and ending day in the form of ‘Month-Day-Year,’ and you are done! It also helps when you are searching the tweets related to a particular event in the past.
How to save a Twitter advanced search
When you have invested time in creating that perfect search query, you can also save it for future references. After performing a search, the parameters that you have chosen will appear in the Twitter search bar.
Next to it, there are three dots. Click on it, and you will see the option of saying ‘Save search.’
That’s it! You can now access this search query anytime you want with just a single click. Whenever you hit on the Twitter search bar, you will see the option to select your saved search at the bottom of search suggestions.
Why use the Twitter advanced search
Now that you already know how Twitter advanced search works let us give you some reasons why you should use it.
By using the right combination of parameters, you can find a valuable pool of information for your brand. You can see what your potential customers are Tweeting. You can find out what your competitors are up to next, and can also listen to what people are saying about your competitors. There is so much more there for you to unveil using the Twitter advanced search. You can use this information to mold your Twitter marketing strategy.
1. Making use of keywords to find future customers
Pick up the keywords that are related to your business or industry. Your potential audience might be using these keywords or hashtags while searching Twitter for products.
For example, say that you sell gym wear. You can search for keywords and hashtags like ‘Buy trendy gym wear,’ ‘#gymwear,’ etc.
Once you see people that can be your future customers, connect with them, start a conversation, and build relationships before you start selling.
2. Understand your audience behavior
Using Twitter’s advanced search, you can easily find the likes and dislikes of your customers. When you search for a keyword related to your brand, you will find what people are saying about your products or services.
Are they satisfied with your product quality? Do they need more color variations? Are they recommending your brand to other people or not? Do they have any issues with customer service?
When you obtain this information, you can formulate your marketing strategy accordingly.
3. Find Twitter influencers that belong to your industry
Are you looking for influencers to market your products? Use the hashtag feature in the Twitter advanced search tool to find out industry influencers. Filter out those who have a genuine following-count and can portray your brand’s message appropriately to the audience.
4. Level up your customer service
Twitter is a platform where people come to share their opinions about anything and everything. A considerable chunk of tweets is made by people solely to ask for customer support or to give reviews about a product or service.
Look for all the complaints or demands that people are making and be quick in addressing them. It will certainly help in increasing brand authority. Search for terms like ‘help,’ ‘support,’ along your brand keywords to find out customer queries.
5. Search for media opportunities
There are a lot of PR companies, journalists, and reporters that continuously look for brands on which they can do case studies. In case you find a suitable media opportunity, it will work wonders in marketing your brand to people – that too for free.
To sum up,
Indeed, Twitter is a great place to find out leads and make crazy sales. But you have got to know how to find the target audience using the Twitter advanced search. You can also search tweets by sentiments by adding the emoticons “:)” or “:(“ after a word or phrase in the Search section.
Keep tracking your brand mentions and create your own hashtags while engaging with customers.
So open up your Twitter account and take up your first advanced search!