It doesn’t matter whether you are signed up on Twitter or not; you can undertake a detailed inquiry in the endless stream of tweets by using Twitter Advanced Search. This golden feature does not require a login to be accessible, and it takes very little time to learn the tricks to make your Twitter search remarkably effective. Also learn about how you can schedule Tweets to make your Twitter more organized.
If you are looking to generate leads on Twitter, you can do so effectively using the advanced search option. With 328 million active monthly users, Twitter is a platform that is full of potential for generating genuine leads. There are quite amazing opportunities, particularly for brands that want to interact with their followers and customers.
From targeting the right people to finding leads, from taking feedbacks and reviews to providing customer support, from media mentions to competitor analysis – there are just endless marketing opportunities available on Twitter. All of these can be carried out effectively and even automated with a Twitter tweet scheduler.
So, what is the catch over here? It is difficult to find those opportunities as there are 500 million tweets made each day. And, that is easy if you know how to make the most out of this advanced search feature on Twitter.
In this article, we’ll take you through the why’s and how’s of using Twitter Advanced search.
Here’s what you will learn –
- Using keywords and hashtags to find customers
- Understanding the behavior of your audience
- Finding Twitter influencers that belong to your industry
- Searching media opportunities
- Provide customer service
- Search by sentiment
- How to save a search
- Track mentions
- Geolocation filters
- Monitor brand reputation
Let’s begin the searching journey!
What is Advanced Search on Twitter?
There are mainly two search features on Twitter, one being the general search feature and the other one would be advanced search feature.
The advanced search feature on Twitter will allow you to filter search results based on date ranges, people, and more. You will be able to find specific tweets with the help of this feature and use that data to tailor your marketing activities.
Where is Twitter Advanced Search on Twitter?
In order to get to the advanced search feature, you will first have to tap into the general search.
Type in your search phrase in the general field and you will spot three dots in a line on the right-hand side of the screen. You click on the dots and more options will open up. When you select advanced search from those options, all the search fields will appear on your screen.
Why You Should Use Twitter’s Advanced Search?
Before we get to understanding the technicalities of using Twitter advanced search, let us understand why you should use it in the first place. Here are the reasons to do it:
1. You can use hashtags and keywords to find potential customers
Social media is stuffed with millions of users that are continuously looking to fulfill their buying needs online. To be spotted amongst this vast pool of people is difficult. You can use specific keywords that people would look for while searching for your product. When buyers type that in, you will appear. Also, hashtags are a great way to find new prospects.
2. Spot your target audience and study them well
To be able to market your product with perfection, you should be able to identify your target audience well. It is also important to know the best time to tweet for reaching most of your audience. Twitter’s advanced search will help you learn about your audience’s likes and dislikes.
3. Managing brand reputation
Again, a very important aspect for your success as a brand is your reputation in the market. You should learn about whatever is being spoken about your brand, be it positive or negative. Advanced search will let you filter tweets to the ones that mention your brand name. You can observe these to respond well.
4. Keep track of all your brand mentions effectively
Keeping track of your brand mentions via Twitter notifications is simple but has its own loopholes. You will not be able to track people who are saying something about you but are not tagging you. By using search queries you will be able to spot them with your brand name, website, and common spelling errors.
5. Ace your customer service
These days’ users are more comfortable going straight to the Twitter platform for expressing their concerns or complaints over your brand. If you want to be on top of everything and respond to customers promptly, you can use Twitter advanced search and spot queries associated with your Twitter handle by using terms such as “help”, “service”, or support.
How to Access The Twitter Advanced Search
To go directly to the advanced search, type in “twitter.com/search-advanced” in the browser search bar. You’ll see a massive list of filters that you can use to find out the exact information that you need.
Alternatively, you can do a standard Twitter search and then click on ‘Advanced search’ in the Search filters box on the left-hand side of the screen.
There you are! With this tool, you can find anything and everything as long as you understand each of the search parameters. Don’t let the look of Twitter’s advanced search interface fool you in thinking otherwise.
The parameters include the following:
- Includes all of these words
- Includes this exact phrase
- Tweets including any of these words
- Includes none of these words
- Includes these hashtags
- Tweets from these accounts
- Tweets sent in reply to these accounts
- Mentioning these accounts
- Replies and links
- Levels of engagement
We’ll now see how to use each of these parameters.
How to Use Twitter Advanced Search
Seeing a dozen filter options might make you feel overwhelmed. But it is not as difficult as it seems. We have explained each parameter below so that you can easily decide which ones you have to use to make your desired search.
Search query: Words
1. Includes ‘All Of These Words’
The search tool will look for tweets that contain all of the words that you mention here, though the order will not be the same. In case you wish to search for a phrase instead of separate words, write the phrase in quotations. For example, “COVID 19 in India”.
Using this parameter is helpful when you want to have a general and broad idea of what people are talking about a particular topic using those words. Entering a broad topic is feasible when you are not looking for any specific thing.
Here is an example of a search that contains all the words mentioned.
2. Includes ‘This Exact Phrase’
We saw that you could search for a phrase using ‘all of these words’ parameter. So, what more does this one offer? Here, you do not need to add quotations. The parameter does that itself. When you are searching for quotes or complete names, this can be of great help. For example, “Time and tide wait for none.”
Here is an example of a tweet containing the exact search phrase.
Observe the difference. The result contains the exact phrase in the same order.
3. Includes ‘any of these words’
When you use this parameter, it divides each word you enter with ‘OR’ and then performs the search query. So, when you have a lot of words or synonyms to search for, you can use this parameter.
For example, if you want to search for tweets containing brand mentions, you can write the name of the brand, Twitter handle/username, brand hashtags, and website. Then you will see tweets having either of these terms mentioned.
Here is an example of a search made using RecurPost’s brand terms.
4. Includes ‘None of these words’
Sometimes, you might not know what exactly you are looking for, but you may know what you are not looking for. This is when this parameter helps. It allows you to narrow down your search results and eliminate the things that you do not want to see.
For example, while you are looking for iPhone 11 reviews, you might not want to look at the unboxing videos. You can simply add the words ‘unboxing videos’ in this parameter, and the search will exclude the irrelevant tweets.
Here is an example of this search.
5. Includes ‘These Hashtags’
This is a fantastic parameter to filter out tweets based on hashtags that people have used. For example, if there are some hashtags in trend and you want to see the tweets that contain them together, you can use this parameter to search.
You do not have to add the hashtag symbol (#) while writing the terms here. You can use it when you have a custom hashtag and want to see how many people are using it or finding some industry-related tweets using a particular hashtag.
Here is an example of a hashtag search.
Here is the option to filter tweets based on the language that you want. You can choose from a whooping list of 42 languages. Twitter’s advanced search just gets better, right? A language filter is useful when you want to see tweets based on a particular region or culture – or wish to exclude the ones in languages that you probably won’t understand.
So, this is an example of tweets searched in the French language.
Search query: People
7. Tweets ‘From these accounts’
When you want to see tweets made by a specific account, you can add the Twitter username in this advanced search parameter. It is up to you to use the @ sign or not. You can use it when you want to see the tweets made by competitors, as you can add multiple usernames at the same time.
Also, by default, all the tweets that mention those accounts will appear. You can change that in the ‘Replies’ section.
Below is an example of a search made by using this parameter.
8. Tweets sent in reply ‘to these accounts’
Let’s say, for instance, that you are analyzing your competitors’ accounts and want to see what people are talking about them. Mention those account handles here, and you will see the tweets that people have made in reply to your competitors’ tweets.
So, this works like the above parameter, but instead of filtering tweets from those accounts, it shows tweets sent to those accounts.
Here is an example of a search made using this filter.
9. Tweets ‘mentioning these accounts’
Want to see what people are talking about your brand or your competitors’? Just enter all the Twitter handles in this parameter, and you’ll see the list of tweets that mention them.
Generally, ‘from these accounts’, ‘to these accounts’, and ‘mentioning these accounts’ are all used together for conducting an in-depth competitor analysis.
This is an example that uses this parameter.
Search Query: Filters
10. Replies and links
In this parameter, you can select whether you want to include replies and original tweets in the search results or not. You can also choose to see the replies only. Using the links section, you can also choose to see tweets that contain only links.
Search Query: Engagement
11. Levels of engagement
In this section, there is an option to filter tweets based on three parameters – minimum replies, Twitter advanced search for minimum likes, and minimum retweets. It is useful when you want to see Tweets having a particular level of engagement. You can find the topics that are receiving the highest engagement from your target audience and can use them in your tweeting strategy.
Below is an example of tweets filtered based on a minimum of 10 replies, 100 likes, and 50 retweets.
Search Query: Dates
12. Date range
This is the last parameter in the list. Using this, you can set a date range from which you want the tweets to be. This lets you filter out the old tweets that might not be of any use.
Just enter the starting and ending day in the form of ‘Month-Day-Year,’ and you are done! It also helps when you are searching the tweets related to a particular event in the past.
How to Save an Advanced Search Query
When you have invested time in creating that perfect search query, you can also save it for future references. After performing a search, the parameters that you have chosen will appear in the Twitter search bar.
Next to it, there are three dots. Click on it, and you will see the option of saying ‘Save search.’
That’s it! You can now access this search query anytime you want with just a single click. Whenever you hit on the Twitter search bar, you will see the option to select your saved search at the bottom of search suggestions.
How to Connect With Your Twitter Advanced Search Leads?
All your attempts at generating leads through Twitter advanced search will go to waste if you fail to connect with them. Here is what you should do to connect with search leads:
- Respond to what the user has to say
It is always a good idea to respond to what a user has to say. Be it a question, a call for advice, or a concern, you should always respond wherever you can.
- Hit the follow button on your lead’s profile
After identifying a lead, you should go to their profile and follow them. A follow back from their end will give you a chance to engage more.
- Include your website link wherever it suitable
Whenever you engage with a customer, look for a chance to add the link to your website if you can. It should be done with relevancy to their query or else you might come off as a salesman.
Twitter Advanced Search Hacks
Here are search hacks that will help you with your marketing efforts:
- Create saved searched. You can create up to 25 searches per account
- Filter out your interactions with another Twitter account
- Pick your own topic and find the most popular topics related to it
- Also find the most popular tweets belonging to your own account
- Spot ideas for blog posts
- Pick out tweets as per your preferred location
How do you do Advanced Search on Twitter mobile?
In case you are trying to use the advanced search feature on your phone, you need to go to ‘twitter.com/search-advanced’ website. Then you can search for a topic or tweet by filling in the required fields.
Benefits of Advanced Search on Mobile
Now that you already know how Twitter advanced search works let us give you some reasons why you should use it.
By using the right combination of parameters, you can find a valuable pool of information for your brand. You can see what your potential customers are Tweeting. You can find out what your competitors are up to next, and can also listen to what people are saying about your competitors. There is so much more there for you to unveil using the Twitter advanced search. You can use this information to mold your Twitter marketing strategy.
1. Making use of keywords to find future customers
Pick up the keywords that are related to your business or industry. Your potential audience might be using these keywords or hashtags while searching Twitter for products.
For example, say that you sell gym wear. You can search for keywords and hashtags like ‘Buy trendy gym wear,’ ‘#gymwear,’ etc.
Once you see people that can be your future customers, connect with them, start a conversation, and build relationships before you start selling.
2. Understand your audience behavior
Using Twitter’s advanced search, you can easily find the likes and dislikes of your customers. When you search for a keyword related to your brand, you will find what people are saying about your products or services.
Are they satisfied with your product quality? Do they need more color variations? Are they recommending your brand to other people or not? Do they have any issues with customer service?
When you obtain this information, you can formulate your marketing strategy accordingly.
3. Find Twitter influencers that belong to your industry
Are you looking for influencers to market your products? Use the hashtag feature in the Twitter advanced search tool to find out industry influencers. Filter out those who have a genuine following-count and can portray your brand’s message appropriately to the audience.
4. Level up your customer service
Twitter is a platform where people come to share their opinions about anything and everything. A considerable chunk of tweets is made by people solely to ask for customer support or to give reviews about a product or service.
Look for all the complaints or demands that people are making and be quick in addressing them. It will certainly help in increasing brand authority. Search for terms like ‘help,’ ‘support,’ along your brand keywords to find out customer queries.
5. Search for media opportunities
There are a lot of PR companies, journalists, and reporters that continuously look for brands on which they can do case studies. In case you find a suitable media opportunity, it will work wonders in marketing your brand to people – that too for free.
Frequently Asked Questions:
1. How to search old tweets by word?
You can use advanced tweet search feature to find out old tweets. If you want to refine your tweets by word, you can use these combinations:
- Tweets having all words in any position (“Twitter” & “Search”)
- Tweets with exact phrases (“Twitter search”)
- Tweets having any of the words (“Twitter” or “Search”)
- Tweets that exclude certain words (“Twitter” but not “Search)
- Tweets including specific hashtags (#Twitter)
- Tweets written is a certain language (written in English)
2. How to do advanced search on Twitter?
Here are the steps you need to follow to do advanced search on Twitter:
- Go to Twitter.com and enter your search into the search bar
- Select “Advanced search” from under the search filters option, or click on “More options” and then select “advanced search”
- Fill in the required fields and filter out your search results
- Click on search to see your results
3. Where is advanced search on Twitter app?
You will find the advanced search option located underneath Search Filters on the upper right side of your results page. There is also another way to access it and that is by clicking on “more options” and then choosing advanced search from that.
4. How to search tweets using Twitter advanced search?
Here is how you can search tweets using Twitter advanced search:
- Begin by conducting a general search from the top right corner of the Twitter website
- When you land on the results page, navigate to “search filters” towards the right, and then choose “advanced search”. You will be taken to the advanced search options then.
- Start with the “words” section if you want to look for a phrase, word, or hashtag
- Use the “accounts” filters if you are looking for specific accounts.
- Choosing dates and engagement can make your search more precise
- Hit “search” and you will later be able to filter results with the usual tabs.
5. Can you use Twitter advanced search on mobile?
Yes, you can use Twitter advanced search on your Android or iOS devices. You will have to use the mobile app search for that. If you want to go for Advanced search, you will have to visit ‘twitter.com/search-advanced’ website.
To Sum Up,
Indeed, Twitter is a great place to find out leads and make crazy sales. But you have got to know how to find the target audience using the Twitter advanced search. You can also search tweets by sentiments by adding the emoticons “:)” or “:(“ after a word or phrase in the Search section.
Keep tracking your brand mentions and create your own hashtags while engaging with customers. All the marketing efforts on Twitter can be made easier to implement with the help of a social media scheduler. You can automate all your tasks and watch your enagement numbers shoot up in no time.
RecurPost is a very competent social media scheduling tool that can provide you with above par Tweet scheduling services. It will let you manage multiple social media platforms at once.
Try out the 14-day free trial today and know how your brand can benefit from its services.
Amaiya Rathi is a content writer at RecurPost. She helps RecurPost communicate with their readers in their own language. Whether it is the web copy, social media posts or blogs, Amaiya has worked on all aspects of copywriting.