How to Use Social Media Automation to Grow Your Business?

If you’re a brand owner or marketer, you’re probably already utilizing social media automation to help your company grow. If you aren’t, it’s time to start; A survey from Hootsuite suggests that 75% of social media marketers plan to use AI to completely revise and rewrite text in 2024. This implies that firms may now contact billions of active, engaged consumers who just want to buy things.

However, merely being on social media and auto posting for the sake of posting is insufficient. It would be best if you had excellent social media scheduling tools and social media tactics in place to develop organically, remain ahead of the competition, and convert your target audience into paying consumers.

We’ll describe the winning route to discovering your target audience, expanding your following, and establishing a community of engaged, loyal consumers in this post by RecurPost, the finest social media scheduler in the market today.

1. What is Social Media Automation?

Social media content automation is the procedure of employing automated tools to boost one’s social media standing by finding, sharing and scheduling content for social media posts way ahead in advance.

2. Why is Social Media Automation Important for Businesses?

Automating your social media has four Huge benefits. So what’s the best part? When you combine them all together, the ROI is Enormous. Let’s talk about it further down.

– Saves time

Social media content automation may help you save a TON of time. Consider how much time you now spend on social media:

• You browse the pages of influencers to discover new trends.
• You search Google and social media for relevant articles.
• Status updates, posts, captions, and comments are all created by you.
• You become distracted and spend some time scrolling through meme pages (we all do it).

That’s all. You may even skip social media for the remainder of the month if you wish. Streamline Your Workflow with Social Media Sales Automation and Effortlessly post on multiple social networks, saving you time. Alternatively, you may utilize RecurPost’s feature social media bulk scheduling to easily plan several updates in advance. For more advanced strategies, especially for eCommerce, explore how Master eCommerce Marketing Automation & Maximize Growth can help optimize your marketing efforts even further.

– Plan and strategize

When was the last time you sat down to develop your 6-month or 1-year social media strategy? Unfortunately, most company owners don’t have time to respond to remarks on Facebook or any other social media site, let alone develop a long-term plan.

When you save hours on social media sales automation, you have more time to sit down and plan out your posts for the next quarter. The time you spend strategizing will help to unify your social media postings.

– Increases the value of your material

We constantly suggest that delivering more value is the best way to increase social media likes and engagement, as part of a comprehensive social media marketing strategy. However, these substandard postings do not bring value to your page. But, social media automation surely assists you in maintaining high content quality, which:

• Increases participation
• Obtains new followers
• Improves the image of your company

– Keeps your page consistently interesting

There are several methods for making a social network page dull:

• There is too much of the same sort of stuff.
• There is no change in style, tone, or presentation.
• Insufficient activity
• Content of poor quality

In other words, planning allows you to think about what your readers will find fascinating and valuable and then share that information regularly.

– Saves money

Social media management is a department with many branches that needs many people to run if done manually, thus increasing expenses for a company substantially and also taking up a lot of mental as well as physical space. This is exactly where auto posting tools swoops in! Where a third-party handles social media mgmt(social media management) as well as automation, thus giving a whole lot more time and money to focus on matters that require more attention.

For a comparison of social media automation pricing with current market rates for social media management, check out our detailed blog post on How Much Does Social Media Management Cost. This will help you understand the cost benefits and tools that make social media management easier.

3. How to Use Social Media Automation the Right Way?

Here are a few examples of day-to-day chores that are excellent candidates for social media marketing automation. After this essay, we’ll show you some automated social media posting and marketing software applications to aid with all of these chores.

Learn about Social Media Marketing Strategy for eCommerce Businesses

1) Automation of social media content creation

Creating content that is different from what you have already posted can be very challenging, especially when you are someone who drops a post every day. However, with the help of automation, the content can be created, streamlined, managed and optimised; thus making the process so much more convenient and hassle-free.

2) Automating social media posts

Because the optimum time to post differs on each platform, logging in and out of numerous social accounts to publish many times per day might take a long time.

This is where social media automation saves time and improves efficiency while maintaining content quality. First, set aside some time for content development. Then, schedule the correct post times on each network using automatic post planner alternatives.

3) Data gathering and reporting

Almost two-thirds of marketers use marketing measurement and attribution software. Unfortunately, the remaining one-third of the population is either:

• Missing out on important marketing data insights.
• Spending much too much time manually gathering and evaluating data.

4) Automate social customer services

One of the most common applications of marketing artificial intelligence systems is to automate customer interactions. For example, you don’t require a human team member to answer frequently asked inquiries like “What are your hours?” and “Do you have any coupons?” Similarly, you may automate support queries about parcel tracking, refund status, and other CRM-related concerns.

5) Social monitoring and listening

Social monitoring and listening, powered by the best social media monitoring tools, enable you to comprehend the social discourse around your brand, industry, and rivals. They also give useful market research and business intelligence that you can utilize to steer your social media strategy.

It takes effort to manually search for relevant branded material that isn’t immediately labeled. As a result, implementing an automated social listening approach is an excellent idea.

6) Management of social advertisements

To get the most out of your social advertising spend, you must:

• test advertisements
• monitor outcomes and budget costs
• decide on placements

By automating these time-consuming procedures, you will have more time to devote to creating good writing and other advertising products.

💡 Discover More: To further enhance your social media strategy, delve into our Social Media Marketing Terminology guide. Understanding key terms and concepts can significantly boost your automation strategy and overall effectiveness.

4. How To Automate Your Social Media Marketing?

Social media marketing is essential for brand growth, but managing multiple platforms can be overwhelming. Automation helps streamline the process, saving time and ensuring consistency. Here’s how to automate your social media marketing effectively:

1. Use Scheduling Tools

Platforms like Buffer, Hootsuite, and Later allow you to schedule posts in advance. This ensures consistent posting without the daily hassle.

2. Leverage AI for Content Creation

Tools like ChatGPT and Canva help generate engaging captions, hashtags, and visuals, making content creation faster and more efficient.

3. Automate Engagement & Responses

Chatbots like ManyChat and automated replies on platforms like Facebook and Instagram help you engage with your audience 24/7.

4. Set Up Social Listening & Monitoring

Tools like Brandwatch and Sprout Social track mentions, trends, and audience sentiment, helping you respond promptly.

5. Repurpose Content Across Platforms

Automation tools can convert a blog post into social media snippets, carousels, or short videos, maximizing content reach.

6. Track Analytics & Optimize

Use Google Analytics, Meta Business Suite, and Twitter Analytics to monitor performance and adjust strategies accordingly.

5. Best Marketing automation and Social Media Tools

What are Automation Tools for Social Media? Well, the answer to this is pretty simple yet kind of decision-making. We’ve mentioned our favorite social media advertising automation and engagement tools to keep it simple. Choose the areas you want to focus on first and have a look at the tools that can help.

1. RecurPost:

RecurPost is a versatile social media automation platform that falls under the category of the best free social media management tools. It allows you to efficiently manage your social media accounts by automating the posting process. With RecurPost, you can effortlessly broadcast your updates on numerous social media sites, ensuring they are delivered optimally for maximum engagement and impact.

The most extraordinary features that we have in store for you are mentioned below!

• Shareable calendar: Give access to your shareable calendar for super-speedy approval.
• Bulk scheduling: Schedule multiple posts at once and maximise your work productivity and efficiency.
• Team collaboration: Collaborate with your team now with just a click to boost productivity.
• Reports and analytics: Be regularly updated with your latest reports and analytics in order to know better as to what’s working for your company and what is not.
• AI content generator: Set yourself free from the constant writers block with the help of our AI content generator.
• Evergreen content marketing: Drive more engagement, activity and traffic to your page through evergreen content marketing.
• Custom fields: Add a touch of personalization to your posts based on data from posts that worked well.

2. Hootsuite:

Hootsuite is a social media management tool. In addition, a virtual sales assistant provides product recommendations and increases conversions through social channels. Proprietary natural-language programming models allow the AI virtual assistant to answer more than 80% of customer queries. For more complex requests, there’s a seamless handoff to human agents.

Pricing: Starts from ₹1915 /month with a 30-day free trial. 

3. Sprout social:

Sprout social, too, is a social media management platform that enables one to extract real business value and capture the insights with ease. It studies your brand voice, audience’s preferences to build a custom “writing model” for your brand (it accounts for your brand voice, sentence structure, and even keywords relevant to your online presence). 

Pricing: Starts from $249/month with a 30-day free trial.

Compare the Best Sprout Social Alternatives: Sprout Social vs. Buffer

4. Sendible:

Sendible is a social network and content management company that centralizes their client’s social media accounts and saves time considerably. Along with that, it has many outstanding features like direct scheduling, content customisation, showcase reports and trends, provide an ocean of post ideas, collaboration with clients, audience engagement and so much more!

Pricing: Starts from $29/month with a 14-day free trial.

5. Agorapulse:

Agorapulse is a good social media management tool that is perfect for managing everything from post-scheduling to monitoring and reporting. It  also comes with an extensive range of tools, including:

• A social media inbox – manage all of your direct messages and comments from different platforms in one easy-to-use inbox.
• A social media publishing tool – Schedule and plan content. Publish all your social content from the same organized dashboard.

Pricing: Starts from $69/month with a 30-day free trial.

Here’s a detailed comparison of Agorapulse vs Buffer | Agorapulse vs Sendible | Agorapulse vs Sprout Social

6. CoSchedule:

CoSchedule, as the name implies, helps marketers schedule their social postings in advance through an AI marketing calendar for content, social, and beyond. It is a highly recommended tool for social media marketers that want to manage several accounts from a single location. It allows you to schedule up to 60 posts at once, making planning your social media calendar a breeze.

Pricing: Starts from $19/month with a 14-day free trial.

Here’s a Detailed Comparison with Other Leading Tools : Coschedule vs Buffer

Wrap up

Social media automation tools will save you time and money by automating basic yet time-consuming operations. They also make more difficult jobs, such as data analysis, much more accessible. Consequently, you’ll have more time to focus on ensuring that your initiatives are effective and establishing engaged social networks. #LearnwithRecurPost to know more about Social Media Marketing via short instructive movies. So now you also know a gist of why is social media engagement important.

Hope you find this blog interesting! Moreover, give RecurPost a shot and see how it can help you learn how to grow your social media following. Let us know if the Automated social media posting and marketing software tools helped you meet any of your business needs. Have a good time!

Frequently Asked Question

Debbie Moran

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.