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What is a List on Twitter and Why a Marketer Should Use It?

What is a list on Twitter and why a marketer should use it?

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Welcome to the world of X (Twitter), where every character counts, and conversations happen at lightning speed. If you’re a marketer trying to navigate this social media platform, you’ve likely heard about Twitter lists. 

But what exactly are they, and why should you bother using them in your marketing strategy? In this blog post, we’ll break down Twitter lists in plain language and show you how they can be a game-changer for your marketing efforts. 

We’ll also have a look at how you can increase your overall Twitter presence beyond lists by leveraging a social media scheduler.

So, let’s dive right in.

Understanding Twitter Lists

A list on Twitter is like a virtual folder that helps you categorize and organize the Twitter accounts you follow into specific groups. Imagine it as a way to neatly sort your Twitter contacts into different buckets, making it easier to keep track of updates, engage with specific audiences, or monitor particular topics.

Why use Twitter Lists?

  • Efficient Filtering: Lists allow you to cut through the Twitter noise and focus on content that matters to you.
  • Stay Informed: They help you keep track of key accounts, topics, or trends.
  • Engagement: Lists make it easier to engage with a specific audience or monitor competitors. People generally find Twitter lists to follow according to their interests and engage with their updates regularly. 

How to Create a List on Twitter

Creating a Twitter List is a breeze. Simply follow the below steps:

Go to your Twitter profile page. Click the Lists tab from the left-hand side menu.

How to Create a List on Twitter

Click the ‘Create New List’ button.

How to Create a List on Twitter

Enter a name and description for your list. Also, add a relevant cover image.

How to Create a List on Twitter

You can choose whether to make your list public or private. Click Next on the top right corner after filling in the details. Next, Search for and add accounts to your list.

How to Create a List on Twitter

Click ‘Done’ after adding relevant people and your list will be created! You can easily manage your list by editing its name, description, or members at any time.

Public vs. Private Lists

Public Lists: These lists are visible to anyone on Twitter. When you add someone to a public list, they’ll be notified, and the list can be followed by others. Public lists are great for showcasing your interests or affiliations, and they can even attract new followers who share those interests.

Private Lists: As the name suggests, a private list on Twitter are only visible to you. When you add someone to a private list, they won’t receive a notification, and no one else can see the list or its members. This type of list is ideal for discreetly monitoring competitors, influencers, or keeping an eye on sensitive industry information.

Why Should Marketers Use Twitter Lists?

Why Should Marketers Use Twitter Lists?

Twitter Lists are a marketer’s secret weapon, offering a range of benefits to streamline your social media strategy. Let’s break down how they can empower your marketing efforts:

Organize Your Audience

Segmenting Your Followers

Effective marketing begins with understanding your audience. A list on Twitter allows you to categorize your followers into specific groups based on criteria such as location, interests, or demographics. For example, if you’re a clothing brand, you can create lists for different fashion styles or clothing categories.

Example: Imagine you run a tech company. By creating lists like “Developers,” “Tech Enthusiasts,” and “Startup Founders,” you can tailor your content to resonate with each segment’s interests.

Monitoring Competitors

Keeping an eye on your competition is crucial. With Twitter Lists, you can create a private list containing your competitors’ profiles. This allows you to monitor their activities, observe their strategies, and stay ahead of the game.

Example: If you’re in the fast-food industry, you can create a private list of your competitors’ Twitter accounts. This helps you track their promotions, customer interactions, and new product launches.

Enhance Engagement

Keep an Eye on Key Conversations

Engaging in relevant conversations is essential for building brand authority. Twitter Lists can help you identify and participate in discussions pertinent to your industry or niche. By curating a list of thought leaders, industry experts, and active participants, you can easily jump into trending discussions.

Example: Suppose you’re a travel agency. Create a list titled “Travel Experts” to follow renowned travel bloggers, influencers, and travel journalists. This enables you to engage in travel-related discussions and share your expertise.

Strengthen Relationships with Influencers

Collaborating with influencers can significantly boost your brand’s reach. A list on Twitter can simplify influencer management. You can create a list dedicated to your influencer partnerships, making it easy to interact with their content, track their activities, and stay updated on their latest projects.

Example: If you’re in the fitness industry, maintain a list of fitness influencers you collaborate with. This ensures you’re always in the loop, ready to support their endeavors and amplify your partnerships.

Content Curation Made Easy

Stay Informed

Staying updated on industry news and trends is essential for creating relevant content. Twitter Lists enable you to aggregate news sources, industry publications, and experts in your field. This streamlines the process of staying informed about the latest developments.

Example: If you run a marketing agency, curate a list titled “Marketing News” that includes profiles of marketing publications, SEO experts, and social media gurus. This list becomes your go-to source for industry updates.

Share Relevant Content

One of the keys to social media success is consistently sharing valuable content. Twitter Lists can aid content curation by grouping accounts that consistently share high-quality content. You can easily find and share their posts with your audience.

Example: Suppose you manage a food blog. Create a list of “Foodie Bloggers” featuring culinary enthusiasts, chefs, and food photographers. This list becomes a goldmine of food-related content to share with your followers. Interested people can find Twitter lists and share with their audience too.

Amplify Brand Advocacy

Identify Brand Advocates

A list on Twitter can help you identify loyal customers and brand advocates who frequently engage with and promote your content. By recognizing these individuals, you can show appreciation and foster stronger relationships, turning them into powerful advocates for your brand.

Example: Create a list named “Brand Advocates” and add customers who consistently share positive feedback and engage with your brand’s content. Acknowledge their support with personalized messages or exclusive offers.

Facilitate User-Generated Content

Encourage brand advocates to create and share user-generated content. With a dedicated list, you can easily monitor and showcase their contributions, building a sense of community around your brand.

Example: Maintain a list called “UGC Contributors” and add users who regularly post photos or reviews of your products. Share their content on your profile, giving them recognition and promoting authentic user experiences.

Competitor Analysis and Market Research

Track Competitor Activity

Beyond merely monitoring competitors, Twitter Lists can be used to categorize and analyze your competitors’ strategies more deeply. Create lists for different aspects of their business, such as product updates, customer service, or marketing campaigns.

Example: If you’re in the e-commerce sector, you might create lists like “Competitor Product Updates” or “Competitor Social Media Strategies” to closely observe their actions and identify opportunities.

Market Research Lists

Twitter Lists are a valuable resource for market research. Create lists of industry-related news outlets, market analysts, and research organizations. Regularly check these lists for insights, trends, and emerging issues that can inform your marketing decisions.

Example: In the automotive industry, create a list called “Automotive Market Experts” to keep tabs on analysts, researchers, and publications that provide market forecasts and insights.

Crisis Management and Customer Support

Crisis Response List

In the event of a crisis or negative publicity, having a Twitter List dedicated to your crisis management team and key stakeholders can be invaluable. This ensures swift communication and a coordinated response to address issues effectively.

Example: Maintain a list named “Crisis Management Team” that includes PR professionals, legal advisors, and executives who need to be alerted during a crisis.

Customer Support Lists

Create lists for customer support teams or representatives. This allows you to respond promptly to customer inquiries, provide assistance, and resolve issues efficiently.

Example: If you’re an e-commerce platform, you can have lists like “Customer Support Team – General Queries” and “Customer Support Team – Technical Issues” to streamline customer support.

Examples of Twitter Lists Marketers can Create

Examples of Twitter Lists Marketers can Create
  • Top customers: This list could include your most loyal and engaged customers. You could use this list to send them exclusive offers, discounts, and early access to new products or services.
  • Influencers: This list could include people who are influential in your industry. You could use this list to collaborate with them on content, promotions, and other initiatives.
  • Industry experts: This list could include thought leaders, analysts, and other experts in your industry. You could use this list to stay up-to-date on the latest trends and insights.
  • Competitors: This list could include your direct and indirect competitors. You could use this list to keep track of their latest products, services, and marketing campaigns.
  • Potential customers: This list could include people who have shown interest in your products or services. You could use this list to nurture them with relevant content and offers.
  • Leads: This list could include people who have already expressed interest in your products or services. You could use this list to qualify them and move them closer to a sale.
  • Event attendees: This list could include people who have attended your events or webinars. You could use this list to keep them engaged and informed about your brand.
  • Product users: This list could include people who are using your products or services. You could use this list to collect feedback and provide them with support.
  • Webinar registrants: This list could include people who have registered for your webinars. You could use this list to promote your webinars and send them follow-up content.
  • Newsletter subscribers: This list could include people who have subscribed to your email newsletter. You could use this list to send them your newsletter and other promotional content.

Practical Examples for Creating a List on Twitter

practical examples of twitter lists

Now that you understand the benefits of Twitter Lists for marketers, it’s time to explore how to put these advantages into action through practical examples.

Creating Lists for Targeted Campaigns

Product Launches

When launching a new product or service, precision is key. Twitter Lists can help you target your campaign to the right audience. Create a list of individuals who have previously expressed interest in your products or services, as well as industry influencers who can amplify your message. This list becomes your go-to audience for product announcements, sneak peeks, and exclusive offers.

Example: Imagine you’re releasing a new line of eco-friendly fashion products. Your list, “EcoFashion Enthusiasts,” could include eco-conscious consumers, sustainable fashion bloggers, and environmental influencers. Share teasers and exclusive discounts with this engaged audience.

Event Promotion

Hosting or attending an event? Twitter Lists can streamline your event promotion efforts. Create a list of event attendees, speakers, and sponsors to keep everyone informed and engaged. Additionally, use Twitter Lists to monitor relevant event-related hashtags and discussions, ensuring you don’t miss any buzzworthy moments.

Example: If you’re organizing a tech conference, your list, “Tech Summit 2023,” might include attendees, keynote speakers, and technology companies participating in the event. This list serves as a hub for event updates, speaker highlights, and attendee networking.

Following Industry Leaders

Staying in the loop about industry trends is vital for adapting your marketing strategy. Create a list of industry leaders, experts, and innovators in your niche. This list becomes your daily dose of insights and knowledge, helping you anticipate trends and craft content that resonates with your audience.

Example: Suppose you operate a digital marketing agency. Your list, “Digital Marketing Gurus,” could feature influential figures like Neil Patel, Rand Fishkin, and Ann Handley. By following their discussions and insights, you’ll stay ahead of the curve in the ever-evolving digital marketing landscape.

Staying Updated on Relevant Hashtags

Hashtags are the lifeblood of Twitter trends. To keep your finger on the pulse of your industry or niche, create lists dedicated to tracking relevant hashtags. This way, you can easily jump into trending conversations, share your expertise, and expand your reach.

Example: If you’re in the fitness industry, your list, “Fitness Trends,” might include hashtags like #FitLife, #HealthyLiving, and #WorkoutMotivation. Regularly checking this list allows you to participate in trending fitness discussions and share your fitness-related content strategically.

Tips for Effective Twitter List Management

Tips for Effective Twitter List Management

Now that you’ve started creating and using list on Twitter for your marketing endeavors, it’s crucial to manage them effectively to maximize their impact. Here are some essential tips to keep your Twitter Lists in top shape:

Regularly Update Your Lists

Twitter is a dynamic platform with new accounts, trends, and conversations emerging constantly. To ensure that your lists remain effective, make it a habit to update them regularly. This involves adding new relevant accounts and removing those that are no longer pertinent.

Example: If you have a list of “Tech Startups to Watch,” periodically check for new startups making waves in the industry. Likewise, remove startups that have ceased operations or lost relevance.

Keep Your Lists Relevant

As your marketing goals and strategies evolve, so should your Twitter Lists. Be mindful of the changing landscape and adapt your lists accordingly. Ensure that the accounts in your lists align with your current objectives and target audience.

Example: If your focus shifts from general technology to artificial intelligence, adjust your “Tech Enthusiasts” list to reflect this change by adding AI-related accounts and removing irrelevant ones.

Engage with List Members

Twitter Lists aren’t just for passive monitoring; they’re also a tool for engagement. Interact with members on your lists by liking, retweeting, and responding to their content. Engaging with them can foster stronger connections and potentially lead to collaborations or partnerships.

Example: If you have a list of “Marketing Influencers,” actively engage with their posts by sharing insightful comments or retweeting their valuable content. This proactive engagement can help you establish a presence within your industry.

Be Mindful of Privacy

Remember the distinction between public and private lists. When creating lists, consider the privacy implications. Public lists can be seen by others, so use them for showcasing affiliations or interests. Private lists, on the other hand, are ideal for discreetly monitoring competitors or gathering information you’d prefer to keep confidential.

Example: If you’re compiling a list of “Competitors’ Social Media Strategies,” it’s best to make it private. This ensures your competitors won’t be alerted to your monitoring activities.

How to Improve Presence on Twitter Beyond Lists

How to Improve Presence on Twitter Beyond Lists

While a Twitter list is a powerful tool for marketers, building a strong presence on Twitter involves more than just list management. Here are some additional strategies to enhance your brand’s visibility and engagement:

Consistent Posting and Timing

Regular Updates: Maintain a consistent posting schedule to keep your audience engaged. Share a mix of informative content, promotional posts, and interactive content like polls and questions.

Optimal Timing: Pay attention to when your target audience is most active on Twitter. Schedule your posts accordingly to maximize visibility and engagement.

Engage and Interact

Respond Promptly: Acknowledge and respond to comments, mentions, and direct messages promptly. Engaging with your audience builds trust and fosters a sense of community.

Participate in Conversations: Don’t limit your engagement to your own posts. Join relevant conversations by using trending hashtags and participating in industry discussions.

Visual Content

Use Visuals: Tweets with images or videos tend to receive more engagement. Incorporate visually appealing content to make your tweets stand out.

Twitter Stories: Explore Twitter Stories to share short-lived, engaging content that can pique the interest of your audience.

Effective Hashtags: Research and use trending hashtags that are relevant to your industry or content. This can expand your reach beyond your followers.

Create Branded Hashtags: Develop unique branded hashtags for campaigns or events to encourage user participation and brand visibility.

Twitter Analytics

Monitor Performance: Use Twitter Analytics to track the performance of your tweets and understand what resonates with your audience. Adjust your strategy based on these insights.

Collaborations and Influencer Partnerships

Collaborate: Partner with influencers or other brands for co-promotions and collaborations. This can expose your brand to new audiences.

Profile Optimization

Complete Your Profile: Ensure your Twitter profile is complete with a clear profile picture, header image, bio, and website link.

Pinned Tweets: Use the pinned tweet feature to highlight your most important or current content.

Twitter Advertising

Promoted Tweets: Consider using Twitter Ads to boost the visibility of your most important tweets to a broader audience.

Community Engagement

Join Twitter Chats: Participate in Twitter chats related to your industry or interests. It’s an excellent way to connect with like-minded individuals and establish your expertise.

How RecurPost Can Help Marketers Maintain a Presence on Twitter 

How RecurPost Can Help Marketers Maintain a Presence on Twitter

RecurPost is a social media management platform that allows marketers to schedule and publish tweets in advance. This can be a huge time-saver for marketers, especially those who manage multiple social media accounts.

Here are some of the benefits of using RecurPost to schedule tweets:

  • Save time: RecurPost allows you to schedule tweets in advance, so you don’t have to spend time tweeting throughout the day. You can schedule tweets for weeks or even months in advance, freeing up your time to focus on other tasks.
  • Maintain a consistent presence: RecurPost can help you maintain a consistent presence on Twitter by ensuring that there are always new tweets being published. This is important because people are more likely to follow and engage with Twitter accounts that are active.
  • Reach your audience at the right time: You can use RecurPost to schedule tweets for times when your audience is most active on Twitter. This will help you to reach more people and get more engagement on your tweets.
  • Analyze your results: RecurPost provides analytics that shows you how your tweets are performing. This information can help you to improve your Twitter marketing strategy over time.

To schedule tweets using RecurPost, simply create a new tweet and then select the date and time that you want it to be published. You can also schedule recurring tweets, so you don’t have to manually schedule the same tweet multiple times.

RecurPost also offers a number of other features that can be helpful for marketers, such as:

  • Bulk scheduling: You can schedule multiple tweets at once using social media bulk scheduling, which can save you even more time.
  • Social media calendar: RecurPost provides a social media calendar that shows you all of your scheduled tweets for the month. This can help you to plan your content and ensure that you are publishing a variety of tweets.
  • Team collaboration: RecurPost allows you to collaborate with your team members on your social media marketing. This can be helpful if you have a large team or if you manage multiple social media accounts.

If you are looking for a way to save time and maintain a consistent presence on Twitter, RecurPost is a great option. It is easy to use and offers a variety of features that can help you to improve your Twitter marketing strategy.

Here are some additional tips for using RecurPost to schedule tweets effectively:

  • Use hashtags: Hashtags are a great way to get your tweets seen by more people. When you schedule a tweet, be sure to include relevant hashtags.
  • Vary your content: Don’t just tweet the same type of content over and over again. Mix things up by tweeting links to blog posts, articles, images, and videos.
  • Engage with your audience: Twitter is a two-way street. Don’t just tweet at people. Respond to their tweets and participate in conversations.
  • Analyze your results: Use RecurPost’s analytics to track the performance of your tweets. This information can help you to improve your Twitter marketing strategy over time.


From organizing your audience and enhancing engagement to simplifying content curation and amplifying brand advocacy, Twitter Lists offer endless possibilities. They help you target your campaigns, monitor trends, and engage with your audience in meaningful ways.

With the right strategies and consistent effort, Twitter Lists can elevate your marketing game, helping you stay ahead of the competition and connect with your audience on a deeper level.

So, seize this opportunity, start using Twitter Lists today, and stay engaged with the ever-evolving landscape of social media. Your marketing journey just got more organized, more efficient, and a whole lot more exciting. 

And don’t forget to take RecurPost’s free trial to experience the scheduling features!

Happy Tweeting!

Frequently Asked Questions

1. How to create a list on Twitter?

Go to your profile page and click on the “Lists” tab, then click “Create new list” and enter a name and description.

2. How do you create a list on Twitter mobile?

Go to your profile page and tap on the “Lists” tab, then tap the “+” button and enter a name and description.

3. Can you make a list of specific tweets?

No, you can only create lists of users.

4. Why can’t I create a list on Twitter?

There are a few possible reasons why you might not be able to create a list on Twitter, such as if you are suspended or if you have reached the limit for the number of lists you can create.

5. How do you make multiple lists on Twitter?

To create multiple lists on Twitter, simply follow the steps above in the blog to create each list individually.

6. How many Twitter lists can you make?

You can create up to 1,000 lists on Twitter.

7. How do I embed a list in Twitter?

To embed a list in Twitter, click on the “Share” button next to the list you want to embed and select “Embed this list.” Then, copy and paste the embed code into your website or blog post.

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