Linkedin Marketing is a gold mine for marketers, and we have a solid reason to back this statement. According to LinkedIn marketing solutions, 61 million LinkedIn users are senior-level influencers, and 40 million are in decision-making positions.
In recent years, LinkedIn Marketing has shown an evident performance on the social platform. It is the largest professional network with an estimate of 645 million users, amongst which 37% belong to the age group of 25-34. It is not only used for job search but can also be used for building connections with individuals, advertising or promoting a product, generating leads, etc.
Many B2B marketers publish their content on LinkedIn, marketers get 80% of their leads via LinkedIn. It allows one to make a personal profile and connect with the global business world. You will receive status updates regularly based on the connections you have made.
With the growing trend of content marketing, marketers have considered it the best platform for sourcing relevant content. LinkedIn Marketing has become a platform where every kind of business is promoted. It is not possible that you will always get the desired content, but if you are active on LinkedIn, you can source and cater audience.
To help you in navigating LinkedIn as a marketing platform, here are some marketing hacks:
How Linkedin Marketing helps you make strong connections
When it comes to finding the target audience, no one can beat LinkedIn. With the help of LinkedIn, you can attract a relevant audience. Even Recruiters on LinkedIn, also use LinkedIn to look for job seekers.
Finding a like-minded audience is the essential thing people do on LinkedIn, but you need to find targets to whom you can send personalized messages. Connect with them and grow your network. The wider your audience, the more your content will get noticed.
It is essential that you connect with employees on LinkedIn. According to stats by LinkedIn, employees have 10 times more 1st-degree connections on LinkedIn than a company that has followers.
Employee advocacy is your biggest asset on LinkedIn Marketing. Encourage your employees to add the company and position on their profile, so that you can tap into their connections and build a stronger networking framework.
How to manage your Content on LinkedIn for better Marketing
Quality content will help you achieve your goals on any platform. If your content is good and has features that can help people solve problems or they can perform their job in a better way, it will help you in increasing your business. If you’ve read or written an article online which can help your followers, you can share that too.
However, if you are not getting a good response, you need to keep commenting and posting your right content in the right place, which will help you in getting the visibility you want. LinkedIn recommends posting once or twice on weekdays to gain clarity. Also, try to include an image or link in your post; this results in a 2x higher comment rate. To post your content at the right time for that you can use a Linkedin post scheduler which can be beneficial for your better marketing things.
How joining the right LinkedIn groups enhances your Marketing
One tip that all businesses should follow is to join the relevant groups that will be helpful to them in generating leads.
Participating in groups will help you to listen to the audience, and you can even get advice from like-minded people, which can be fruitful for your business.
You can share your ideas with them and see what they say in return for a better perspective. To check whether you’ve joined the right group, you can reflect on the number of active members in the group.
Apart from that, cross-check what kind of information people share, how many comments they receive.
These groups can help you link with people from your industry while connecting with them, you can share that you have mutual groups.
You can first engage with them on their posts on the groups and then send them a custom message of how you follow them.
How to enhance your Marketing by optimizing your LinkedIn company page
First of all, make a company page if you haven’t and keep on updating it. By making a company page, you will be able to establish a name in the market.
Whenever your employees list their position, they would be directly linked to your company page. Put all the required and relevant information on the page, and the content should be intact so that you get filtered visibility.
You have to update your page so that your brand appears active regularly. If you are not maintaining the page consistently, then it will not yield results.
Get people to join your email marketing list
You need to invite people to become a part of your email marketing list. On LinkedIn marketing strategy, you can send messages to 50 people at a time. Make sure you are selective about your audience.
A direct link should be provided on your company page so that people can quickly sign up. You need to mention in the message what they will receive if they join your email marketing list and how they will be benefited.
This will help you charter your email-marketing list with potential leads.
Don’t post any personal message
As you know that LinkedIn is a professional platform for posting any personal comment or message that will be quite unprofessional and will appear contextually incorrect. You can schedule posts on LinkedIn using a social media scheduling tool like RecurPost.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.