More ROI and less wasted time. Seems like something a marketer would yearn for. Marketers want as many shortcuts as they can get on deck to help save time and bring out more content to the audience. That’s where today’s entourage of social media scheduling tool can save them all the trouble.
The more of the social strategy you put on autopilot, the more time you have to connect with your followers in real time. Sounds like a pearl of great price eh?
Consider these 10 reasons why you should be opting for social media scheduling tools or risk falling behind to your competitors.
Manage multiple Social Media Pages
Relying on different social media profiles helps build network and brand image across platforms. But the process of posting on various channels can be arduous.
Using social media scheduling tools can streamline the posting process by aggregating all the network accounts at one place, saving the task of juggling back and forth.
Managing Customer Relationships
Whether it is to answer customer queries or reach out to them, a direct channel can be established to interact with the customers.
Social media scheduling tools can be used to avoid monotonous canned responses and personalize every customer experience.
A comprehensive social media campaign may need a team working on projects, however, several people working together can be a bit confusing leading to multiple responses or complete slip through.
The Scheduling tool allows a marketer to work within a shared inbox and helps cleaning up the chaos. Check out how RecurPost’s team feature helps your team deliver more faster.
Monitoring the Market
A trend in today’s world may be a very short-lived possession for a brand so it is very important to monitor the competitors move, criticism and customer needs.
A trend may become obsolete in seconds and engaging the customer in that millisecond is the real deal.
Scheduling software helps set up a governance system to help adhere to the guidelines and needs of your brand to create a consistent customer image.
More bang for your Bucks
Social Media Scheduling tool is designed to oversimplify the operations and cut cost and save time.
These software allows you to plan out the content for your social profiles and help centralise the procedure of creation and publication indeed saving time and effort.
Increase Accountability and Protection
Publishing rogue content, hacker issues and social media snafus are common mishaps today.
A smart social media management tool can provide additional security and various permission layers which can make these fatal accidents a rare possibility.
Social Media Calendar
Real-time market information and well planned out social media strategy can yield greater results for a company.
Social media scheduling tool can help plan in advance and free up the time to interact with the customers by giving a chance to balance the posting and plan out a well-thought-out strategy.
Check out how RecurPost’s social media calendar helps you keep track of your social media strategy.
With the availability of a plethora of tool for scheduling marketing content, a marketer can bring social on the go. These tools allow you to post at the right time without having you to be present in front of a computer 24/7. An opportunity to take a much-needed vacation, right?
In depth Analytics
Brownian Theory can testify that a business’ future depends as much on the past performance.
So to determine the result of what worked and what did not, scheduling tools can provide in-depth history and performance of the content posted. These results can be used to dictate the marketing strategy of moving forward.
Social media managers aren’t the only one who need analytics, stakeholders across organisations as well as customers want to see the overall performance.
Social Media Scheduling tool can very much provide you with digestible results of your performance that can make the masses talking.
There are a few software that can provide round the clock functionality mentioned above, to find the right software will require some searching around and hopefully, this post sheds a little light on the need for using these software.
Even though you are not using one today, you will know what to hunt for to get the best results.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.